Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
You just have to immerse yourself in it. You should just constantly be building. That's what's going to give you the best chance of having the relevant skill set that is needed to make a difference in technology.
When the crypto startup I was working for was sold in July 2025, I saw it as the perfect opportunity to go all in on myself as a content creator. I had about $6,000 in savings and less than 40,000 followers on TikTok, but I believed I was worth the investment.
What we needed was to build brand relevance with the younger generation. Content creators became a crucial part of Coach's marketing plan, with partnerships evolving to longer-term collaborations.
Scaled Wise's North American brand presence through its biggest-ever TV campaign, reaching over 80% of adults in key US markets and over 60% in target Canadian regions, while delivering double-digit lifts in brand awareness and measurable growth in new customers and transactions.
Men's Wearhouse developed an audio-only campaign with its measurement and media agency, Ovative Group, and activated it through The Trade Desk's Kokai platform. The core message of the campaign was that 'you can get whatever you need at Men's Wearhouse,' highlighting three parts of the brand's offerings: its 'everywhere look' for a typical day, suits and wedding attire.
