#kkw-beauty

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#dtc-beauty
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromBradenton Herald
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt to shifting consumer expectations.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromBradenton Herald
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt to shifting consumer expectations.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
fromIndependent
20 hours ago

'I told Michael Jackson, Irish women need my cosmetic products more than you' - cosmetic surgeon says star pocketed items from his D4 clinic

Michael Jackson, during his visit to my clinic, took away between 20 and 30 high-value products, each costing up to €500. It was quite a sight.
Medicine
Marketing
fromFortune
15 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
#k-beauty
Fashion & style
fromBustle
2 days ago

Behold, The Buzziest K-Beauty Skin Care Brands To Know In 2026

K-beauty combines science and skincare, offering effective products that enhance routines and deliver results like the coveted glass-skin look.
Fashion & style
fromBustle
2 days ago

Behold, The Buzziest K-Beauty Skin Care Brands To Know In 2026

K-beauty combines science and skincare, offering effective products that enhance routines and deliver results like the coveted glass-skin look.
fromwww.businessinsider.com
2 days ago

C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable

C-suite clients are getting treatments to age themselves down, with a focus on looking energetic, young, and full of vitality. Plastic surgeons report a significant increase in demand for facial procedures among executives.
Healthcare
fromwww.theguardian.com
1 day ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Women in technology
fromFast Company
2 days ago

The cosmetic surgery industry is mainly built for women. So why is it run by men?

Leadership in the aesthetics industry is predominantly male, despite women being the primary consumers and decision-makers.
#kim-kardashian
fromBustle
2 months ago
Fashion & style

Kim K Modeled Her New NikeSKIMS Shoes With A Leather Bra & Now I Need A Pair

fromBustle
1 month ago
Fashion & style

Kim K Wore Sheer Lingerie In One Of Her Most Barely There Looks To Date

fromBustle
2 months ago
Fashion & style

Kim K Modeled Her New NikeSKIMS Shoes With A Leather Bra & Now I Need A Pair

fromBustle
1 month ago
Fashion & style

Kim K Wore Sheer Lingerie In One Of Her Most Barely There Looks To Date

NYC startup
fromHoodline
4 days ago

Glossier Cuts About Half Of Its New York Staff

Glossier has cut approximately half of its New York workforce, impacting corporate roles and retail jobs as part of a strategic reset.
Toronto startup
fromFortune
5 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Marketing tech
fromAdExchanger
4 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
#makeup
Everyday cooking
fromBustle
4 days ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
Everyday cooking
fromBustle
4 days ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
Artificial intelligence
fromDigiday
4 days ago

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

E.l.f. Beauty prioritizes human involvement in AI use, focusing on enhancing employee productivity rather than creative generation.
fromIndependent
4 days ago

How we ALL bought into looksmaxxing: There's nothing new about the extreme pursuit of physical perfection - just ask the contestants of The Swan

The stars were unhappy with their photos from the Vanity Fair Oscar party, it was reported after the event. The problem was the harsh lighting, the problem was the grey carpet and the grey-to-mouse coloured backdrop, the problem was the heat that broke many of the stars out in a sweat.
Television
Alternative medicine
fromwww.theguardian.com
5 days ago

Injectable peptides are touted online as a glow up potion'. Here's why experts warn against unapproved use | Antiviral

Injectable peptides, unapproved for human use, are being sold online despite expert warnings about their potential dangers and variable effects.
#kris-jenner
Typography
fromDefector
1 week ago

They Don't Have Lip Filler, They Just Have Lip Filler Accent | Defector

Lip Filler Accent is a speech phenomenon where individuals mimic the speech patterns associated with cosmetic lip fillers, regardless of actual cosmetic procedures.
fromDigiday
3 days ago

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty's next commerce channel

"We've always wanted to partner with Meta more deeply. WhatsApp is so widely used all over the world, and our community and accessibility are important to us."
Women in technology
SOMA, SF
fromLos Angeles Times
1 week ago

Wannabe Kim Kardashian died from lethal butt injections. Her injector was just convicted

A Florida woman was convicted of involuntary manslaughter after performing a fatal illegal silicone injection in California.
fromIndependent
5 days ago

Everyone's talking about: Barbie Botox - but will it give me a doll-like neck?

Barbie Botox, also referred to as Traptox, has become a sensation on social media platforms, particularly TikTok, where it has garnered millions of views over the last three years.
Social media marketing
#mac-cosmetics
London startup
fromwww.independent.co.uk
2 weeks ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
Marketing
fromUnHerd
3 days ago

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.
#reddit
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Silicon Valley food
fromLos Angeles Times
2 weeks ago

Taco Bell wants to help with your under-eye circles and wrinkles - no, really

Taco Bell is launching Mountain Dew Baja Blast Under Eye Patches as a brand extension into beauty and wellness, targeting young consumers interested in skincare.
fromThe Cut
4 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Fashion & style
fromBustle
2 days ago

Exclusive: Justine Lupe's Hack For Elevating Sneakers Is The Easiest Thing You'll Learn Today

Justine Lupe prioritizes comfort in her style, often opting for practical footwear even at glamorous events.
fromDigiday
3 weeks ago

Sephora announces partnership with F1 Academy

We are always surveying the space of where individuals are consuming or might be consuming beauty, or where there's an intersection between beauty and a sports brand. [We heard] that young women are fans of F1, and there's a growing female [audience]. The excitement around [Netflix's] 'Drive to Survive' and the F1 Academy content series and being at one of the races is continuing to uptick.
Women
E-Commerce
fromForbes
1 week ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
Film
fromThe Independent
3 weeks ago

Kylie Jenner eyes more acting roles after mockumentary cameo

Kylie Jenner is pursuing acting roles after her film debut in Charli XCX's mockumentary and has received multiple scripts, expressing particular interest in comedy.
fromGadget Review
6 days ago

Pamela Anderson Fronts Campaign That Says No to AI-Generated Models

"At the end of the day, while AI can mimic an image, it can never capture the soul, warmth, or energy of a human being," says brand president and executive creative director Jennifer Foyle.
Marketing
Fashion & style
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
fromwww.businessinsider.com
1 week ago

The facelift is going mainstream, and Denise Richards is proof

"This is something that I want to do for me. I'm not trying to change the way I look. I'm just trying to put things back. There's a little difference, in my opinion."
Social media marketing
E-Commerce
fromForbes
1 week ago

Sephora And Shopify Double Down On Agentic Commerce

Sephora integrates its app with ChatGPT for personalized shopping experiences for BeautyInsider members.
fromBustle
3 days ago

Kendall Jenner, Tate McRae, & More It Girls Are Obsessed With This Y2K-Era Bag

The Paddington was first introduced in 2005 by Chloé's then-creative director, Phoebe Philo, and famous fans of the label's free-spirited aesthetic were immediately on board.
Fashion & style
Fashion & style
fromBustle
4 days ago

For Jessica Simpson, The Early 2000s "Never Stopped"

Jessica Simpson reflects on her past sun protection habits and promotes a new sunscreen product with Kiehl's.
Alternative medicine
fromBustle
1 month ago

The "Skinceuticals Of Korea" Has Officially Landed In The U.S.

Iope, a Korean science-driven skin care brand, launches at Sephora with innovative formulas developed alongside dermatologists, bringing unconventional ingredients and advanced technologies to American beauty consumers.
fromBustle
5 days ago

YSL Lip Liner, Refy's Skin Tint, & 20 More March Beauty Launches We're Obsessed With

"Fragrance, for instance, is pulling back. Instead of room-filling florals, it's jasmine and orange blossom worn closer to the skin, like in Orebella and Parfums de Marly's newest drops."
Fashion & style
London startup
fromLondon Business News | Londonlovesbusiness.com
1 month ago

Opening your own aesthetic clinic in London - London Business News | Londonlovesbusiness.com

London aesthetics businesses require competitive market understanding, professional training from accredited institutions, strategic location selection, and strict compliance with UK regulatory requirements including CQC registration and professional insurance.
Marketing
fromInc
3 weeks ago

The Future of AI in the Beauty Industry Won't Be Pretty

AI adoption in beauty marketing is eliminating jobs in information management roles while creating risk of industry-wide content homogeneity despite claims about creativity's enduring value.
fromArchitectural Digest
6 days ago

Emma Chamberlain Brings Her Cool-Girl Aesthetic to West Elm

There's a certain playfulness that I want to bring to the home category, just like fashion. Nothing in the line is overly precious. I try not to take it all too seriously.
Fashion & style
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Fashion & style
fromPage Six
1 week ago

Pamela Anderson goes makeup- and filter-free in anti-AI fashion campaign

Pamela Anderson advocates for authenticity in fashion by promoting Aerie's anti-AI campaign, emphasizing the importance of real models over AI-generated imagery.
E-Commerce
fromThe Business of Fashion
1 month ago

The Beauty Brands ChatGPT Tells People to Buy

Beauty influencers and consumers increasingly use AI language models like ChatGPT to generate personalized skincare routines and product recommendations, driving significant growth in AI-driven shopping searches.
Marketing
fromInc
1 month ago

Brands Are Ditching Purpose. Rare Beauty Is Doubling Down-and Winning

Rare Beauty demonstrates that authentic, measurable social impact integrated into brand structure builds genuine customer loyalty and business growth, contrasting with performative corporate purpose initiatives.
Fashion & style
fromBustle
2 weeks ago

Kim K, Hailey Bieber, & More A-Listers Are All-In On The Lob

Lobs, or long bobs grazing the collarbone, are the defining hairstyle of 2026, offering a low-maintenance alternative to short cuts while maintaining a polished appearance.
fromABC7 Los Angeles
2 months ago

Elevate your beauty routine with must-have essentials from ABC Secret Savings

Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.
Gadgets
Wellness
fromBusiness Insider
1 month ago

I moved to the US when I was 14 and launched my own business in 2020. Now, Kim Kardashian is one of my clients.

Strength training empowers women by nurturing and strengthening the body, transforming self-image and helping overcome immigrant-related stress through consistent, supportive exercise.
fromBustle
2 weeks ago

Benefit Just Launched The Ultimate Blush For A Blurred, Airbrushed Glow

Microsphere powder is the magic behind that effect - it not only makes the formula feel silkier and easier to blend, but also gives it that signature powder dry down, diffusing light and making everything look airbrushed.
Fashion & style
Travel
fromCN Traveller
1 month ago

The world's best beauty stores

Beauty-focused retail destinations are becoming primary travel motivations, offering immersive design, heritage, personalised services, and exclusive products that elevate shopping into cultural experiences.
fromVulture
2 months ago

Kylie Jenner Is Legitimately Fantastic in The Moment

In their scene, Charli and Jenner have a brief conversation about fame and how to navigate the ever-shifting power dynamics of celebrity. Charli's on the rise, and, Jenner reveals, accidentally just stole a director away from the Kardashian family member. The subsequent discussion is peppered with some of the movie's slickest punchlines, which Jenner delivers naturally.
Film
fromwww.mercurynews.com
2 months ago

What to watch: Beautiful people keep blowing up in Beauty'

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Television
fromFast Company
1 month ago

Update is Skims you can drink

This isn't just a celebrity brand endorsement. Since joining Update, Kardashian has worked closely with the team to completely rethink Update's branding, taking it from what Solomons describes as a "masculine tech bro" look to a can that feels perfectly natural in Kardashian's hand. This shift taps into the refined personal brand that Kardashian has built over the past several years.
Marketing
fromSilicon Canals
1 month ago

7 affordable K-beauty products that work better than luxury brands - Silicon Canals

Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.
Wellness
Wellness
fromScary Mommy
1 month ago

Here Are The Best Trader Joe's High-End Beauty Dupes

Trader Joe's offers affordable dupes of popular high-end beauty and skincare products, providing comparable options at a fraction of the cost.
Social media marketing
fromThe Drum
2 months ago

Benefit sets up its own influencer 'hub' as it ups investment

Benefit created an in-house influencer hub to centralize influencer marketing, improve transparency, analytics, and ROI, beginning with a UK trial before wider rollout.
fromWWD
1 month ago

Inside Whatnot's Booming Beauty Resale Business

The resale market - which comprises roughly 8 percent of total fashion and luxury sales globally, per a 2025 Vestiaire Collective study - is becoming a potential growth frontier in beauty, too, as indicated by new data from Los Angeles-based live selling platform Whatnot. Launched in 2019 with a focus on selling collectible figurines via live video auctions, Whatnot has since expanded to other categories including sneakers, jewelry, electronics and beauty and fashion, with the latter two being the platform's fastest-growing categories.
E-Commerce
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
fromThe Nation
1 month ago

"Going Natural" in the Age of Facial Optimization

I am familiar with this feeling. Breadcrumb trails of heat lead to pain that's called minor, pressure that's called surprising. Rooms like this-the salon where my scalp scalds as my curls burn away or the aesthetician's office where I lie as vulnerable as I might in a hospital bed-are drenched in anxiety's musk, scented with antibacterial spray. The women who leave me their warmth are like older sisters, evidence files, guinea pigs, role models, comrades, and competition.
Social media marketing
fromenglish.elpais.com
1 month ago

North West's finger piercing: An extravagance experts strongly advise against

West is figuring out her style as any tween would and should—and in front of the entire world, no less. That includes experimenting with beauty and fashion looks and, yes, piercings (with her parents' permission, of course). I'm sure getting cyberbullied by the entire world is doing far more damage than a little ring on her finger, so please, have some compassion.
Fashion & style
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
Marketing
fromwww.cnn.com
1 month ago

E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z

E.l.f. spent $1 billion to buy rhode to transform into a Gen Z-focused beauty conglomerate whose future hinges on rhode's success.
fromBustle
1 month ago

Kim Kardashian Stripped Down To A Plunging Bra & Nude Undies In A New SKIMS Ad

SKIMS has come a long way since Kardashian first launched the shapewear label in 2019 - over the years, she's put out Internet-breaking collabs and even partnered with Team USA to create Milano-Cortina Winter Olympics gear. But with all this excitement, there's still something undeniably appealing about going back to the basics - and it seems like Kardashian is in agreement.
Fashion & style
Fashion & style
fromTheStreet
1 month ago

Major music star's cosmetics brand quietly shuts down

Gxve Beauty by Gwen Stefani shut down and ended direct-to-consumer sales less than four years after its 2022 launch.
Fashion & style
fromBustle
1 month ago

Kylie Jenner Broke The Internet In SKIMS' Sexy Underwear Campaign

Kylie Jenner modeled SKIMS' Everyday Cotton underwear and bras in provocative campaign images promoting the line launching Feb. 17.
Fashion & style
fromBustle
2 months ago

Kylie's Cosmic Intense, Prada's Concealer, & More Of January's Best Beauty Launches

January 2026 beauty launches span drugstore value hits, reformulated makeup, new fragrances, and skincare/hair splurges prioritizing hydration and scalp health.
Fashion & style
fromBustle
2 months ago

I Tried The Platinum Blonde Urban Decay Mascara TikTok's Obsessed With

Tube Job blonde tubing mascara gives lightweight length, easy removal, and minimal flaking, but provides limited volume and can create spider lashes if layered.
fromThe Drum
2 months ago

Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social

If you look it from an ROI point of view, the cost of paid social has gone up so substantially over the past few years while the effectiveness is down trending,
Fashion & style
fromTODAY.com
2 months ago

Kim Kardashian Defends Daughter North's Style and How She Lets Her 'Express Herself'

"I'm just not a judgmental person like that, so I try not to pay attention to it," she said. "But I think that no one knows unless they're in my shoes what I'm dealing with and how we have to manage certain things from the outside world or even in our life that we have to go through together." She tried to clear up how some may view her parenting style.
Fashion & style
Fashion & style
fromBustle
1 month ago

I Got My Hands On Kim Kardashian's "Camel-Toe" Shoes & I Have ~Thoughts~

SKIMS and Nike release a ballet-inspired Spring '26 head-to-toe collection featuring the satin NikeSKIMS Rift split-toe flats and dancewear in limited-edition shades.
Fashion & style
fromBustle
2 months ago

Kim K Wore Cleavage-Baring Lingerie & A Y2K-Coded Accessory On Khloe's Podcast

Y2K and early 2000s fashion has resurged, with Kim Kardashian wearing signature plunging corsets, latex pieces, and Y2K accessories like a wide black latex headband.
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