#licensed-merchandise

#licensed-merchandise

Pop Mart, the company behind the viral collectible plush toys, has signed a retail lease on Fifth Avenue and East 54th Street, indicating continued demand.

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'

This trademark filing is a first of its kind because a sitting president is filing a trademark application through his private company for a name that's going to go on a public building in an honorary capacity.

Scarcity is humanity's great motivator. This has been true forever, since back when we were basically apes: The most important resources-food, shelter, mates-were the ones that were most in demand. Shortage meant value, and being attuned to value meant staying alive. We learned to focus on the rare thing at the expense of what was around it-psychologists call this "tunneling"-and to prioritize avoiding loss over gaining rewards.

CardVault by Tom Brady, the industry's premier national retailer of sports cards and memorabilia, opened a new store at 80 Flatbush Ave. last week, marking its latest expansion into the New York market. A grand opening ceremony will take place at 10 a.m. The first 25 customers in line will receive a free New York CardVault-branded hat, and the brand is also giving away a mini football helmet signed by New York Giants legend and two-time Super Bowl champion Eli Manning.

At that point, [the Islanders] viewed themselves as kind of a failed franchise that had not won a Stanley Cup in a decade and was coming down from this period of great success, said Nick Hirshon, the author of We Want Fish Sticks, which chronicles the Islanders' controversial rebranding, and a journalism professor at William Paterson University. And now the Rangers just won the Stanley Cup in that market, the Devils were on the up, and up, so maybe the Islanders could not afford a brand new arena or new players, but they could make some money by unveiling a new jersey.

Just a short walk from the Yoda Fountain next to the Presidio Starbucks, the tightly curated store has a fair share of "Star Wars" merch but is a far cry from a toy shop. The first thing you see upon entering isn't the $2,000 replica Darth Vader helmet but rather a room full of wine from grapes grown at the exclusive Skywalker Ranch estate in Marin County, plus satellite vineyards in Italy and France.

Both LABUBU and Sanrio have passionate fanbases, and this partnership engages collectors and fans alike, blending timeless Sanrio appeal with the playful mischief that has made LABUBU a global icon.

I had the best time, I drank lots of champagne, I got a jersey. I really just like dove in headfirst, as the Chelsea fans do.

The Red Sox fan base is rightfully annoyed. America is pissed off too. Shohei Ohtani, who does not need any more help, just got a free endorsement from the quarterback of one of the most visible franchises in American sports. Get this man a Team USA jersey next time. It is not complicated.

To put that into context, Instagram and industry average engagement rates are two percent to four percent, so the fact that this was 18 is phenomenal. From a brand perspective, Megan is a true archetype. She built her career on being bold, confident and self-made. She's doubling down on a partnership that's already proven it can move the needle with Gen Z, and turn into cultural heat, which drives new customer acquisition and brand loyalty.

What if I took my design lens and built out my essentials capsule for the Everlane customer? I felt like that would be a really amazing opportunity for me to introduce myself as a designer to an audience outside of EB Denim.

The wait is over, Chicago Cubs fans! The promotional calendar for the 2026 regular season is here with 150th anniversary-themed gate giveaways, an expanded Special Ticket Offer lineup and theme games fans won't want to miss when single game tickets go on sale Friday, February 20. BOBBLEHEADS To celebrate the club's 150th anniversary as a National League franchise, commemorative bobbleheads spotlighting iconic figures in Cubs history will be available starting in April.

Our new line of Colossal merchandise is finally hitting the (digital) shelves in the Colossal Shop. We're big fans of repping publications that inspire us, and we're excited to finally offer our own goods to this special community of readers. Hats and mugs are now available, and all proceeds directly support our ongoing commitment to make art accessible to everyone. You can also receive a mug by joining us with an annual Patron of the Arts membership.

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

It's staggering to fathom this, but the Toronto Blue Jays have 81 home games this season, with 74 of them featuring a giveaway, theme day or promotion. If you buy a Blue Jays regular-season ticket this year, chances are something's going on at Rogers Centre. The Blue Jays pulled out all the stops for their 50th anniversary season, sparing no expense when it came to their promotions and events schedule.

"Dougan joining Kettering put us on the back pages but also the front pages with this shirt, this initiative,"

On Monday, Coach launched a collection within The Sims 4, marking the first time a fashion brand has partnered with the video game in five years. All players will be able to access the new collection, which is free and features customizable items from Coach's ready-to-wear line, including its Tabby and Brooklyn bags, as well as decorative objects that can be used to craft Coach-inspired interiors through the game's build mode.

"Recent lawsuits involving Lululemon, Sol de Janeiro, and Smucker's show that courts are now being asked to define the limits of trade dress protection in industries where imitation is common and trend cycles are short." "Run, don't walk!" has become a familiar call across TikTok and Instagram, signaling that a new budget-friendly "dupe" has landed on store shelves. What was once quiet bargain-hunting has turned into a celebrated online trend, where creators openly compare low-cost look-alikes to premium products.

As a Buffalo Bills fan who was barely alive in the early '90s, I'm always watching the Super Bowl from the outside in. It sucks in one way, watching my team get so close year after year without ever making it to the proverbial dance. But in another way, I've learned how to relax and enjoy all of the other stuff the Super Bowl has to offerand

These brands specialize in just that: pieces created by hand to your exacting designs and specifications, and never to be replicated. Maybe you're looking for top-of-the-range headphones to match your jet. Or could it be a suit for a pirate-esque get together? Or even an engraved signet ring, depicting a favored holiday destination in full color? For all of the above and more, here's who Elite Traveler recommends.

Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.

Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.