#linkedin-marketing
#linkedin-marketing

fromSocial Media Examiner

LinkedIn Is Rewriting the Rules of Visibility : Social Media Examiner

LinkedIn content is increasingly being indexed by AI tools, impacting lead generation and engagement strategies.

fromwww.independent.co.uk

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

Writing

How I stopped worrying and learnt to love LinkedIn Speak'

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

fromTech Times

How LinkedIn Influencers Share Career Advice, Build Thought Leadership & Grow Networking Fast

LinkedIn influencers transform professional networking into a career engine through consistent engagement and valuable content sharing.

Report shows document posts on LinkedIn see more engagement

Native document posts on LinkedIn generate the highest engagement, surpassing image and video content.

fromSocial Media Examiner

LinkedIn Is Rewriting the Rules of Visibility : Social Media Examiner

LinkedIn content is increasingly being indexed by AI tools, impacting lead generation and engagement strategies.

fromwww.independent.co.uk

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

Writing

How I stopped worrying and learnt to love LinkedIn Speak'

LinkedIn Speak transforms mundane life events into polished, positive narratives, creating a facade of success and happiness.

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

fromTech Times

How LinkedIn Influencers Share Career Advice, Build Thought Leadership & Grow Networking Fast

LinkedIn influencers transform professional networking into a career engine through consistent engagement and valuable content sharing.

more#linkedin

#ai

fromFortune

AI adoption isn't the hard part, it's building employee agency | Fortune

AI empowers non-coders to execute ideas, requiring companies to foster safe, effective environments for employee agency and innovation.

fromHR Brew

AI is changing how people look for jobs, forcing recruiters to keep up

AI is transforming SEO and recruitment strategies, requiring adaptation to new search behaviors and tools.

The career ladder is fading as AI reshapes work, LinkedIn exec says

AI is reshaping careers, leading to nonlinear paths where workers have more control over their career trajectories.

Careers

5 Skills LinkedIn Says Will AI-Proof Your Career in 2026

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.

fromFortune

AI adoption isn't the hard part, it's building employee agency | Fortune

AI empowers non-coders to execute ideas, requiring companies to foster safe, effective environments for employee agency and innovation.

fromHR Brew

AI is changing how people look for jobs, forcing recruiters to keep up

AI is transforming SEO and recruitment strategies, requiring adaptation to new search behaviors and tools.

The career ladder is fading as AI reshapes work, LinkedIn exec says

AI is reshaping careers, leading to nonlinear paths where workers have more control over their career trajectories.

5 Skills LinkedIn Says Will AI-Proof Your Career in 2026

Workers can harness five key characteristics to stay ahead in the age of AI.

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.

Growth hacking

Why Most Founders Get Their First Marketing Hire Wrong

fromMiami Herald

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

14 hours ago

Why Most Founders Get Their First Marketing Hire Wrong

Founders should prioritize hiring for revenue impact over visibility in early marketing roles.

fromMiami Herald

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

more#marketing-strategy

2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

EU data protection

fromeLearning Industry

How To Build A Full-Funnel Marketing Strategy That Attracts Enterprise Buyers

Enterprise buyers require a unique full-funnel marketing strategy due to complex decision-making processes and longer sales cycles.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

OpenAI acquires TBPN; recognizes its audience & expert team

OpenAI has acquired TBPN, enhancing its editorial and audience engagement capabilities in tech, business, and culture.

#meta

Privacy professionals

4 hours ago

Meta paused its work with AI training startup Mercor after a data breach

Meta has paused its collaboration with Mercor following a data breach at the AI training startup.

Tech industry

fromwww.npr.org

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

Privacy professionals

4 hours ago

Meta paused its work with AI training startup Mercor after a data breach

Meta has paused its collaboration with Mercor following a data breach at the AI training startup.

Tech industry

fromwww.npr.org

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Online Community Development

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

more#meta

21 hours ago

Human connection is an urgent business investment in the AI era

Digital convenience has led to increased loneliness and anxiety, highlighting the need for human connection in both personal and professional realms.

21 hours ago

I snail-mailed my resume to potential employers with a 'cringey' note. It worked.

Camille Manaois applied for 56 jobs, faced challenges with AI filters, and resorted to sending handwritten letters to HR to stand out.

Business intelligence

fromeLearning Industry

21 hours ago

AI Strategy Roadmap: A Step-By-Step Plan From Pilot To Scale

A clear AI strategy roadmap is essential for transforming pilot projects into scalable, impactful enterprise-wide initiatives.

12 hours ago

Meta's CTO has some advice for college students wanting to work in tech: 'Constantly be building.'

You just have to immerse yourself in it. You should just constantly be building. That's what's going to give you the best chance of having the relevant skill set that is needed to make a difference in technology.

Education

15 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

#social-media

22 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

fromInman

Real estate social media posts that actually generate leads

Focus on generating real leads through effective social media strategies, not just visibility.

22 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

fromInman

Real estate social media posts that actually generate leads

Focus on generating real leads through effective social media strategies, not just visibility.

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on a solid strategy rather than just producing content.

19 hours ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on strategy, not just content production.

Online Community Development

Answers to over 60 content marketing FAQs: Strategy, SEO, ROI, AI and more

Content marketing is effective when based on a solid strategy rather than just producing content.

more#content-marketing

How We Sold Out Our Live Event in Just 60 Days

The future of entrepreneurship lies in creating meaningful in-person experiences rather than relying solely on virtual events.

Media industry

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.

How AI and 'experience creep' are making it harder for new graduates to find jobs | Fortune

The job market for recent college graduates has worsened, with increased unemployment and higher experience requirements from employers.

Job Seekers Are Getting Ghosted in Record Numbers. One Person Got a Rejection Letter 11 Months After Applying.

Job seekers face increased ghosting, with 53% affected, largely due to AI-driven application processes overwhelming recruiters.

fromFortune

How AI and 'experience creep' are making it harder for new graduates to find jobs | Fortune

The job market for recent college graduates has worsened, with increased unemployment and higher experience requirements from employers.

Job Seekers Are Getting Ghosted in Record Numbers. One Person Got a Rejection Letter 11 Months After Applying.

Job seekers face increased ghosting, with 53% affected, largely due to AI-driven application processes overwhelming recruiters.

more#job-market

Business intelligence

fromBusline News

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.

fromInman

fromSocial Media Explorer

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.

Productivity

Selling Time Back to Bosses: Social Media Strategies That Actually Convert Managers - Social Media Explorer

Selling workforce management tools requires addressing the pain points of overworked managers rather than focusing on technical features.

fromThe Berkshire Eagle

12 hours ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

fromMiami Herald

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

#creator-economy

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

Media industry

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.

fromThe Drum

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.

fromHubspot

How AI improves email deliverability beyond send times

AI email deliverability optimization enhances inbox placement by aligning with mailbox provider metrics like authentication, engagement, and sender reputation.

fromHarvard Business Review

3 Ways to Supercharge Your Company's Sales Organization

Executives pressure sales organizations to increase activity metrics in uncertain markets, expecting results despite challenging growth conditions.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.

#influencer-marketing

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.

more#influencer-marketing

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

20 hours ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

fromHubspot

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

fromLondon Business News | Londonlovesbusiness.com

The importance of video content in 2026 - London Business News | Londonlovesbusiness.com

Video will dominate online content consumption by 2026, making strategic video marketing essential for brand relevance.

LinkedIn is a leading source for AI answers

LinkedIn ranks as a top source for AI chatbot answers, second only to Reddit, making it critical for brand visibility in AI-generated responses.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.

Is SEO dead in 2026? 7 strategies to thrive in the age of AI

SEO is evolving, not dead, and remains essential in the age of AI search.

Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.

fromHubspot

AI content optimization: How to get found in Google and AI search in 2026

AI content optimization enhances content visibility and performance across search engines and AI answer engines, integrating traditional SEO with new optimization strategies.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromThe Drum

B2B influencer marketing: Who's leading the pack?

B2B marketing has evolved significantly due to the influence of social media and the importance of authentic relationships with influencers.

HubSpot moves to outcome-based pricing for some Breeze AI agents | MarTech

HubSpot is implementing outcome-based pricing for its Breeze AI agents to better reflect their value and improve usability.

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

As AI does more of the work, are we building the right leaders? | MarTech

AI is transforming marketing analysis but may obscure foundational issues that affect decision-making.

This eerily accurate 'LinkedIn Speak' translation tool will help you sound like an instant thinkfluencer

Kagi launched a translator tool that converts ordinary phrases into LinkedIn's characteristic corporate jargon, complete with emojis and hashtags, reflecting the platform's distinctive communication style.

fromAccounting Today

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.

5 LinkedIn ad tactics for B2B marketers | MarTech

LinkedIn's 2025 performance improvements for B2B clients demonstrate five key strategies—video, thought leader ads, personalized creative, qualified lead optimization, and ads duplication—that should be tested and implemented in 2026 marketing campaigns.

6 Steps To Winning Clients On LinkedIn (No Spam, No Scripts)

LinkedIn success requires demonstrating clear expertise to a specific audience through authentic presence rather than aggressive outreach tactics or generic messaging.

LinkedIn Just Killed Engagement Pods. Here's What To Do Instead

LinkedIn is actively penalizing engagement pods by reducing their reach, targeting coordinated groups that artificially boost content through obligatory likes and comments.

#linkedin-strategy

What really is the point of LinkedIn in 2026?

Leaders build credibility and visibility on LinkedIn through intentional alignment between identity, expertise, and consistent public action rather than tactical growth hacks.

How I Built a 135,000Person LinkedIn Audience-and Turned It Into Real Revenue

Daily LinkedIn posting built a 135,000-person audience that generated consulting clients and brand partnerships through audience-focused content addressing their pain points.

fromDear Media

How to Use LinkedIn Effectively in 2026: Expert Tips

Strategic LinkedIn use requires showcasing skills over job titles, building reputation through consistent posting, maintaining authentic voice, and engaging via comments to remain visible in competitive job markets.

What really is the point of LinkedIn in 2026?

Leaders build credibility and visibility on LinkedIn through intentional alignment between identity, expertise, and consistent public action rather than tactical growth hacks.

How I Built a 135,000Person LinkedIn Audience-and Turned It Into Real Revenue

Daily LinkedIn posting built a 135,000-person audience that generated consulting clients and brand partnerships through audience-focused content addressing their pain points.

fromDear Media

How to Use LinkedIn Effectively in 2026: Expert Tips

more#linkedin-strategy

How CEOs Are Generating 7X More Impressions Than Company Pages on LinkedIn

Executive leaders on LinkedIn now build company trust more effectively than brand campaigns, with CEO posts generating 7 times more impressions and 4 times more engagement than brand-led content.

fromThedrum

The biggest B2B influencers of 2025: How marketing managers can get employees to advocate

Employees are untapped B2B influencers; 89% of C-suite marketers recognize them as valuable advocates who can authentically promote brand content and culture.

LinkedIn Shares Tips on How to Optimize Your Content for AI Chatbots

LinkedIn optimized its content structure for AI search, increasing AI answer presence and becoming a top-cited source by AI chatbots.

How To Convert LinkedIn Connections Into Clients Consistently

Most people connect then pitch. Wrong. You build real relationships by creating real value first. The conversion happens when they already trust you. Yes, you can do this with great authentic content, but there's more. Host small gatherings in your city. Invite 5-10 connections for coffee, no agenda, just connection. People buy from people they've met in person, people they like, people who have already helped them win.

Marketing

2 months ago

The Next Generation of Salespeople Are Closing Deals on Social Media

In 2024, Yanni Pappas was two months into his first full-time job as a business development representative (BDR) at Workshop-an Omaha-based company that provides internal communications teams with email marketing tools priced from $5,000 to $100,000 per year-when he got transferred to a new role. Now working as a "special products BDR," he was cut off from his company's inbound lead system, making his task of landing demos with prospective customers infinitely more difficult.

Growth hacking

fromThedrum

How to employ a digital-first recruitment strategy

Adopt a mobile-first, user-centered recruitment strategy that personalises outreach, uses authentic employee stories, restructures internal tools, and targets candidates on their preferred channels.

LinkedIn Launches New Campaign for Premium

LinkedIn is expanding efforts to grow Premium subscriptions using humorous promotions, AI features, and new packages, leveraging strong subscriber growth and $2 billion annual subscription revenue.

fromSocial Media Today

LinkedIn Shares Key Trends in B2B Marketing

Thought leadership builds trust and openness among B2B decision-makers and hidden buyers, amplified by creator content and employees' far larger networks.

#b2b-social-media

Social media marketing

B2B Social Media Marketing: Build a Winning Strategy

2 months ago

Social media marketing

7 tips for building a B2B social presence that actually works | MarTech

Social media marketing

B2B Social Media Marketing: Build a Winning Strategy

2 months ago

Social media marketing

7 tips for building a B2B social presence that actually works | MarTech

more#b2b-social-media