#local-tv-operators

#local-tv-operators

Sky intends to use the information obtained from a court case to take legal actions against the resellers and some of the end users, marking the first time end users could face legal action.

The Brewers won 63 of the 101 games they were the moneyline favorite last season, averaging 1.0 home run per game and ranking 12th in slugging percentage with .403.

Arrival is a moody sci-fi drama about a linguistics professor, played by Amy Adams, who is tasked with finding a way to communicate with aliens that arrive on Earth.

Via tentative rebel student Agnes Mackenzie, the drama meticulously illustrates the ways disempowered people hoard what little agency they have in Gilead's oppressive environment.

That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.

So what gives? Based on early registration numbers, it seems Telly has generated enough interest to ship more than 35,000 TVs. One issue seems to be poor shipping. Per the investor note that Lowpass reviewed, Telly claimed that FedEx delivered 10 percent of its shipments of Telly TVs broken. Since moving to a different company-seemingly Samsung partner RXO, based on Reddit posts -fewer Tellys are arriving broken, the company reportedly said.

Per the reports, at least a few of the involved teams are considering going their own way - the Braves are set to do so, as the Rangers did previously - but it's possible as many as eight teams' broadcast rights will be joining the six that MLB already controls. The new eight would be the Cardinals, Brewers, Reds, Marlins, Rays, Tigers, Royals, and Angels.

FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from "Judge Judy" and "Westworld" to "Portlandia" and "Peppa Pig" powering ad-supported channels that simply run all day long. Many streaming services and TV manufacturers are happy to carry these channels and share in the ad revenue.

In its fourth-quarter earnings call last week, Roku announced its platform revenue - which includes ads sold both on its Roku Channel FAST service, as well as display ads on its home screen - grew 18% year-over-year to reach $1.2 billion, pushing total growth for the entire year to a similar 18% and total revenue of $4.1 billion. It's a sign the connected TV (CTV) ad market is maturing - though experts told The Daily Upside it's still far from mature.

"Until maybe eight years ago, television in and of itself was a very clean and tidy well-lit marketplace. It was very clear and easy to understand this television universe. "What's happened is, with the rise of streaming, particularly through the pandemic, we're seeing streaming begin to rival and sometimes exceed linear viewership. "And that has created a massive amount of fragmentation for the television universe."

But that's unlikely to put a hold on M&A activity among major TV and streaming companies. The first question becomes what do WBD's spurned suitors do in response? Paramount and Comcast's NBCUniversal are unlikely to pair up given the U.S. Federal Communications Commission's broadcast ownership rules (and the U.S. government's antagonistic relationship toward Comcast). But there are (much) smaller targets on the market: A+E Global Media, AMC Networks, Lionsgate, Starz, etc.

Many factors make the CTV home screen a powerful ad opportunity. In a recent study of senior ad buyers with a $1m-plus CTV spend, 70% said CTV data sparked effective ideas, and 84% linked creativity to business outcomes on one of advertising's most lucrative channels. This winning blend of science and art is most evident on the CTV home screen, 2026's hero spot - and a unique gateway that sparks action before a show has even started.

Viewers are no longer distinguishing between linear and digital - they are choosing to tune in to what they want, where, when and how they want to watch. We must now embrace a multi-currency future, and jointly drive innovation that ensures more accurate and complete measurement approaches. Measurement needs to accurately reflect the reality of audience trends for marketers to effectively allocate their advertising investments and serve the entire ecosystem. And that will require more than one solution.