Marketing tech
fromForbes
1 day agoFrom Streaming To AI: Agency Leaders' Next Big Media Bets
Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#media-industry-shift
#media-industry-shift
[ follow ]
#social-media #advertising #ai #meta #content-creation #creator-economy #ai-in-marketing #consumer-behavior
fromwww.theguardian.com
23 hours agoSix great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses
Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromTechdirt
2 days agoMeta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start
Meta has agreed to 'substantially reduce' its references to PG-13 and include a rather remarkable disclaimer: 'There are lots of differences between social media and movies.'
Social media marketing
#publishers
Media industry
fromDigiday
4 days agoDigiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026
Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
fromLondon Business News | Londonlovesbusiness.com
3 days agoDigital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com
The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
#sports-marketing
Marketing
fromThe Drum
3 weeks agoOwn it or miss it: how tech is harnessing sports moments in marketing
Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
Media industry
fromwww.morningstar.com
3 days agoCommunication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments
Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.
#meta-platforms
Social media marketing
fromBenzinga
5 days agoIn-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)
Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
Marketing tech
fromThe Hollywood Reporter
5 days agoGlobal Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030
Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Podcast
fromFast Company
1 month agoThe surge of video podcasts raises an awkward question for the industry: Why do we still call them 'podcasts'?
The definition of 'podcast' has expanded from asynchronous talk radio to any episodic audio or video content with people speaking, making the original term increasingly obsolete as consumption shifts toward video-based formats.
fromThe Drum
2 months agoHow entertainment is becoming a 'connected, intelligent ecosystem' for commerce media
At some point, the industry stopped arguing about whether content drives commerce and started living in the reality where the two are indistinguishable. "Content, commerce and technology are really coming forward in a special way and recognition that there aren't disparate separate systems any longer," says Cara Pratt, president of global retail and media at Circana. "There really is one connected, cohesive, intelligent ecosystem that is fueling discovery, fueling conversion and purchase."
E-Commerce
Media industry
fromFast Company
2 weeks agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
[ Load more ]