#media-quality

#media-quality

We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.

Peter has a remarkable track record of building advertising businesses that transform how media is valued and measured,

"You could have a bunch of AI slop that kind of keeps dumb people clicking," Best said. But that the same technology could enable a very different outcome: a "future where there's way more creative leverage" for independent creators, he said. Best also said that the real bottleneck for media isn't content, but attention. "We've entered a world where attention is the scarce resource," he said. "We have won the war on boredom." "There's no scarcity of content, but there's a huge scarcity of good content," he added.

The new study reveals prioritizing high-quality digital media placements drove seven times more site visits for FoxyBingo, emphasizing the critical impact of media quality.