Growth hacking
fromEntrepreneur
17 hours agoWant To Retain More Customers? Make This Marketing Shift.
Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
#member-success
#member-success
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Productivity
fromFast Company
4 days agoMany productivity programs solve the wrong problem. This is what leaders should do instead
Organizations face work design problems rather than productivity issues, leading to temporary solutions that fail to address underlying conflicts in problem-solving approaches.
Non-profit organizations
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
4 days agoHow Dissolving Your Nonprofit Can Strengthen the Sector | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
Nonprofit leaders must sometimes choose to dissolve organizations intentionally rather than forcing survival in a weakened state.
Psychology
fromSilicon Canals
5 days agoThere's a specific kind of loyalty that keeps people in jobs, cities, and friendships years after the reason they stayed has disappeared. It's not inertia. It's that leaving would require admitting the time already spent wasn't building toward something, and that admission costs more than staying another year. - Silicon Canals
People remain in unfulfilling situations due to the fear of admitting past investments were unproductive, not because of passivity or fear of change.
Fundraising
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
4 days agoUsing AI for Fundraising Still Requires Human Strategy | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
AI should support strategy in nonprofit fundraising, not replace the essential human elements of trust and relationship building.
Non-profit organizations
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
5 days agoAI in the Nonprofit Sector Is a Question of Governance, Not Just Technology | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
Nonprofits face a critical choice in shaping AI governance or risk external control over its implementation and impact.
Careers
fromSilicon Canals
9 hours agoI was always the reliable one - the one who showed up, remembered, rearranged, and absorbed - and it took me until 58 to wonder whether anyone would have come looking if I'd stopped - Silicon Canals
Being the reliable one can lead to personal neglect and invisibility in relationships.
Marketing
fromForbes
1 day agoA Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth
Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
#microlearning
Online learning
fromeLearning Industry
4 days agoMicrolearning In LMS: How To Transform Corporate Training
Microlearning enhances corporate training by delivering content in short, focused segments, improving engagement and knowledge retention.
Online learning
fromeLearning Industry
3 weeks agoMicrolearning For Associations: A Playbook For Engagement, Retention, And Revenue [eBook Launch]
Microlearning modules enable associations to boost member engagement, improve retention, and create diversified revenue streams through flexible, bite-sized training experiences.
fromDigiday
3 weeks agoFrom rented audiences to engaged communities: Why participation is the new moat for publishers
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
Online Community Development
fromHubspot
in 5 monthsCommunity marketing: How to use it to drive customer advocacy and reduce CAC
Community marketing drives customer loyalty, advocacy, and retention by bringing customers together to share knowledge and solve problems, while reducing acquisition costs and support expenses.
fromForbes
2 months ago5 Small Actions That Quietly Increase Your Promotion Odds In Q1
Many professionals focus on big projects and headline achievements, but research shows that soft skills and visibility strongly influence promotions. LinkedIn data reveals that employees who combine hard and soft skills get promoted about 8% faster than those who focus only on technical abilities, and skills like communication, teamwork and problem solving are linked to promotions up to 11% faster. Regularly updating and showcasing your skills is also tied to faster advancement.
Careers
fromBusiness Matters
2 months agoHow Businesses Build and Retain High-Value Clients
Beyond their spending, high-value clients typically engage regularly, remain loyal over time, and align with the company's core offerings. For example, a high-value client that engages regularly could be a regular shopper who purchases often but also always likes and comments on the business's social media posts. These comments and likes on social media can have a positive impact on the business, showing other potential consumers that the business is reputable and valued by others.
Marketing
fromMarTech
1 month agoWhy customer success managers are a martech power move | MarTech
Martech is a team sport, and no one wins it alone. Success depends on coordination across internal teams and external partners. A customer success manager, or CSM, is one of the most important - and often underutilized - partners for marketing technology practitioners. They play a critical role in shaping the vendor-client relationship and long-term success. The value of customer success managers
Marketing tech
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