Marketing tech
fromForbes
1 day agoFrom Streaming To AI: Agency Leaders' Next Big Media Bets
Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#news-industry-decline
#news-industry-decline
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#advertising #social-media #content-creation #meta #youtube #programmatic-advertising #local-news #marketing
fromwww.theguardian.com
13 hours agoSix great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses
Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
#publishers
Media industry
fromDigiday
3 days agoDigiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026
Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
#programmatic-advertising
Marketing tech
fromThe Hollywood Reporter
5 days agoGlobal Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030
Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Media industry
fromFast Company
2 weeks agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
Media industry
fromDigiday
2 weeks agoMedia Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition
Publishing executives gather at Digiday's summit to address media industry challenges including AI licensing transparency, zero-click strategies, and creator engagement for younger audiences.
Media industry
fromwww.mediaite.com
2 weeks agoONE SHEET: Betting Markets Threaten Journalists, Big DC Media Bet, CBS Ratings Dip
Gamblers on prediction markets threatened a journalist to alter reporting on an Iranian missile strike to win their bets, raising concerns about press freedom and platform integrity.
Media industry
fromwww.amny.com
2 weeks agoThe New York Times Company prints Schneps Media newspapers, keeping print alive in the digital age
Schneps Media operates a thriving print publishing business with over 100 publications, demonstrating that print journalism remains vital and relevant in contemporary American media.
Media industry
fromNew York Post
3 weeks agoEmbattled BuzzFeed warns end could be near as it faces major cash crunch
BuzzFeed flagged going concern doubts and suspended 2026 forecasts while evaluating strategic options, with stock declining 7% as the company faces severe cash constraints and advertising revenue challenges.
Media industry
fromDigiday
3 weeks agoMedia Briefing: In the AI era, subscribers are the real prize - and the Telegraph proves it
Axel Springer's Telegraph acquisition values subscriber bases and newsroom quality over page views, positioning the publisher to withstand AI disruption through direct reader loyalty.
Media industry
fromNieman Lab
1 month agoIs The New York Times a games company? A familiar debate continues
The New York Times shifted from news-only subscriptions to bundled offerings combining news with Wordle, Cooking, The Athletic, and other products, making bundle subscribers now exceed news-only subscribers.
Marketing tech
fromDigiday
1 month agoIn Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google's adland dominance
Alphabet earned $403 billion in 2025 while facing antitrust rulings, EU scrutiny, industry dissatisfaction with ad measurement, and initiatives to reform ad-tech measurement.
fromExchangewire
2 months agoThe Stack: Uncertainty Grips Media
Speaking of Google, the search giant unveiled the Universal Commerce Protocol (UCP): a new open standard for AI agent-based shopping. Developed in collaboration with companies including Shopify, Etsy, Wayfair, Target and Walmart, the protocol is designed to allow AI agents to operate across multiple stages of the customer journey, from product discovery through to post-purchase support, without requiring separate agent connections for each function.
Marketing tech
fromwww.zacks.com
2 months agoHow The New York Times' Digital Bundle Strategy Is Winning Subscribers
The New York Times Company's (NYT - Free Report) digital bundle strategy has proved effective in attracting and retaining subscribers. In the third quarter of 2025, the company added about 460,000 net digital-only subscribers, bringing total subscribers to 12.33 million. This growth was driven by bundle and multiproduct additions, as well as other single-product offerings. Bundle and multiproduct subscribers reached 6.27 million at the end of the quarter, representing 51% of the total subscriber base.
Media industry
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