#newsletter-monetization
#newsletter-monetization

17 hours ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

14 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

more#cold-emails

fromwww.theguardian.com

3 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.

Photography

19 hours ago

What the fees customers hate reveal about your pricing strategy | MarTech

Fees impact customer trust and experience, often reflecting a company's operational choices rather than fair pricing.

#connected-tv

13 hours ago

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

Television

13 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

fromNieman Lab

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.

22 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

Startup companies

20 hours ago

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.

Apple

from9to5Mac

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.

E-Commerce

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

fromInman

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.

Business intelligence

fromTheregister

Usage-based billing muddles software vendor pricing

Software companies risk revenue loss due to outdated financial systems and challenges in measuring usage-based services, especially with AI integration.

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

Law

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

more#meta

Artificial intelligence

fromVerticalResponse

Open AI vs Claude: What Small Businesses Need to Know for Smarter Email Marketing [2026]

OpenAI and Anthropic's Claude offer comparable AI capabilities, with differences in their fit for specific marketing workflows.

18 hours ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

Startup companies

fromPractical Ecommerce

18 hours ago

My Ideal Second Business

Every entrepreneur should own two businesses to diversify risk and enhance profitability.

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.

Podcast

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

fromeLearning Industry

How To Build A Full-Funnel Marketing Strategy That Attracts Enterprise Buyers

Enterprise buyers require a unique full-funnel marketing strategy due to complex decision-making processes and longer sales cycles.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

fromSearch Engine Roundtable

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

Podcast

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.

20 hours ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

fromLitmus

Deliverability Myth: Why You Need to Measure Inbox Placement

High delivery rates do not guarantee inbox placement; measuring inbox placement is essential for effective email marketing.

The Marketing System That Drives Predictable Revenue Growth

Email and social media work best together, enhancing marketing effectiveness and driving sustainable growth.

5 Proven Tips for Writing Emails That Actually Convert

Effective email marketing requires concise subject lines, brief content, clear calls to action, and the use of testimonials for credibility.

The email metrics marketers are likely to get wrong | MarTech

Open and click rates are poor indicators of email program success and can mislead marketing teams about actual business outcomes.

The 5 Email Layers Every Subscription Brand Needs to Reduce Churn

Retention increases when email guides customer behavior rather than solely promoting products.

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

fromLitmus

Deliverability Myth: Why You Need to Measure Inbox Placement

High delivery rates do not guarantee inbox placement; measuring inbox placement is essential for effective email marketing.

The Marketing System That Drives Predictable Revenue Growth

Email and social media work best together, enhancing marketing effectiveness and driving sustainable growth.

5 Proven Tips for Writing Emails That Actually Convert

Effective email marketing requires concise subject lines, brief content, clear calls to action, and the use of testimonials for credibility.

The email metrics marketers are likely to get wrong | MarTech

Open and click rates are poor indicators of email program success and can mislead marketing teams about actual business outcomes.

The 5 Email Layers Every Subscription Brand Needs to Reduce Churn

Retention increases when email guides customer behavior rather than solely promoting products.

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.

fromwww.socialmediatoday.com

Snapchat expands Creator Subscriptions to all eligible users

Snapchat's Creator Subscriptions are now available to all eligible Snap creators, allowing monetization through exclusive content offerings.

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.

fromGeeky Gadgets

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.

#instagram

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

fromThe Verge

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

fromwww.bloomberg.com

Instagram Testing New Premium Subscription Offering

Instagram is testing a premium subscription for exclusive features to diversify revenue beyond advertising.

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

fromThe Verge

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

fromwww.bloomberg.com

Instagram Testing New Premium Subscription Offering

Instagram is testing a premium subscription for exclusive features to diversify revenue beyond advertising.

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.

#performance-marketing

fromThe Drum

Marketing

Performance marketing 101

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.

Why performance marketing stops working | MarTech

Performance marketing captures demand but does not create it; brands must focus on building meaning to avoid stagnation.

fromThe Drum

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.

more#performance-marketing

Why performance marketing stops working | MarTech

Performance marketing captures demand but does not create it; brands must focus on building meaning to avoid stagnation.

fromSearch Engine Roundtable

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

fromHarvard Business Review

3 Ways to Supercharge Your Company's Sales Organization

Executives pressure sales organizations to increase activity metrics in uncertain markets, expecting results despite challenging growth conditions.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromHubspot

1 month ago

How AI improves email deliverability beyond send times

AI email deliverability optimization enhances inbox placement by aligning with mailbox provider metrics like authentication, engagement, and sender reputation.

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger

AI-generated answers are diminishing traffic for smaller publishers, prompting collaboration to enhance reach and revenue.

#marketing

Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.

fromExchangewire

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromSemafor

Exclusive: Substack rival Beehiiv makes a push into podcasting

Beehiiv enters podcasting to compete in the creator economy by offering a comprehensive service for independent creators.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

fromInc

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

fromNeil Patel

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

#programmatic-advertising

fromPetaPixel

2 weeks ago

Facebook Will Pay Creators $3K Per Month to Post Videos

Facebook is incentivizing creators with up to $3,000 monthly to post videos through the Creator Fast Track program.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

Marketing tech

When Performance Brands Invade TV; Subscription Conniptions | AdExchanger

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

more#programmatic-advertising

Marketing tech

When Performance Brands Invade TV; Subscription Conniptions | AdExchanger

fromQuartz

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.

3 weeks ago

From rented audiences to engaged communities: Why participation is the new moat for publishers

Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.

Media industry

fromwww.businessinsider.com

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

fromExchangewire

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

fromMarketing Dive

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

fromPractical Ecommerce

Content Beats Design, Says CRO Pro

Content and copy play a very big role in conversions, if not the biggest. Merchants often prioritize their sites' aesthetics over copy and content, which is a big mistake.

Marketing tech

2 weeks ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.

1 month ago

In Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks

Rather than undercutting prices to chase growth, many are leaning into higher-value positioning and introductory offers designed to convert (and keep) paying readers. Digiday's third annual Subscription Index found that publishers increased subscription prices by 5 percent year over year in 2025, based on a cohort of 14 publishers. (Bloomberg increased its annual subscription pricing by an eye-opening 33 percent year over year, up from $299 annually in 2024 to $399 in 2025).

Media industry

How publishers leverage community as a personalization and revenue tool

Community-driven personalization converts engagement signals into deeper subscriber relationships, improved retention, and new revenue streams for publishers.

fromVariety