#nike-kit-release

#nike-kit-release

Google's new health tracker, teased by Steph Curry, features a Whoop-inspired design and will include a subscription service with an AI-based personal health coach.

The supportive high drop Cloudnova 2s are down from $170 to $115, making them an excellent choice for serious runners looking for quality at a discount.

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'

Amazon's Big Spring Sale is a made-up event designed to take your money, but it offers genuinely great deals for those willing to search for them.

What we needed was to build brand relevance with the younger generation. Content creators became a crucial part of Coach's marketing plan, with partnerships evolving to longer-term collaborations.

Patel's bespoke shoes were black, white, and yellow, and featured a number 9 on the side to signify that he is the bureau's ninth director. A "K$H" logo on the tongue is Patel's personal logo (FBI directors have personal logos now), and a skull from the Marvel character Punisher appeared across the back of the shoe, along with the FBI's slogan "Fidelity, Bravery, Integrity."

Tatum served up a sophisticated layering of Parisian luxury, '90s nostalgia, street swagger, and fire footwear. Examining more closely, there is a lot of beautiful clothing worn around the league, but who is wearing Lanvin with Timberlands? The ensemble, shared and liked everywhere, flashed on maybe millions of screens, and elevated the basketball style conversation.

Whenever an idea pops into Oscar Rachmansky's head, he whips out a notebook or whatever scrap of paper is closest and writes it down. It's a habit you might expect from a Gen Xer or elder millennial clinging to analog comfort. Rachmansky is neither. He's 24, and the company he founded about five years ago generated $40 million in sales revenue in 2025 (confirmed from documents reviewed by Business Insider).

New Balance has turned its "dad shoe" image into a driver of growth. According to a recent CNBC report, New Balance sales were up 19% to $9.2 billion in 2025. The sneaker giant grabbed market share from rivals like Nike, per the report. New Balance told CNBC that it could reach its target of $10 billion in annual revenue by the end of 2026.

Nike has been on a downward trajectory; its share price tanked under the previous CEO, John Donahoe, who was ousted last September in favour of Elliott Hill, a 32-year veteran at the company who was brought out of retirement to lead it back to growth. At the heart of its problems was Donahoe's hyper-focus on growing direct-to-consumer sales. Before Nike, he was a leader in the tech space (eBay, PayPal and ServiceNow) and came in with a vision to have more shoppers buy directly from Nike.com.

the founder and CEO of fitness technology company Whoop has found himself thrust into the center of a global controversy after his startup 's products became the unlikely breakout star of this year's Australian Open. It was not a typical viral moment. It happened after the top tennis players in the world across the women's and men's game, Aryna Sabalenka, Carlos Alcaraz, and Jannick Sinner, were all asked by umpires to remove their Whoop fitness devices from their wrists during the middle of their matches.

Lotti explained that Nike has been working with air as a cushioning technology in footwear for half a century, but they've barely scratched the surface of what air can do. The interesting twist? From a design perspective, they're working with a medium that's completely invisible. You can't see air, you can't touch it in the traditional sense, yet it's proving to be one of the most versatile materials in their arsenal.

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune in to the NFL's marquee game of the season for the ads. There's often a hefty price attached to Super Bowl commercials, and this year is no different. According to CNBC, 30-second slots averaged $8 million and some sold for more than $10 million.

If you thought Sprite was just sitting on the sidelines, think again. The iconic beverage brand is making a major statement in the basketball world with a brand-new collection of limited-edition cans that celebrate both NBA teams and the rising stars of Unrivaled women's basketball. This isn't just another marketing play: it's a full-court press that honors local fandom, basketball culture, and the athletes pushing the game forward.

Brands love to insert themselves into cultural conversations or piggyback on buzzy current events, a strategy sometimes called newsjacking. But it can happen without seeking, or even wanting, the attention. The borderline absurd virality of a Nike tracksuit evidently worn by Venezuelan President Nicolás Maduro as he was taken into the custody of American captors is the most high-profile recent example-but it definitely won't be the last.