#olympic-apparel

#olympic-apparel

Fans whose billing ZIP codes fall within qualifying counties in Los Angeles and Oklahoma were automatically entered into the LA & OKC Locals Presale. Randomly selected registrants will receive 48‑hour purchase windows, with notifications sent on a rolling basis through April 4.

This trademark filing is a first of its kind because a sitting president is filing a trademark application through his private company for a name that's going to go on a public building in an honorary capacity.

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.

The Bringback collection was released in January 2026, featuring styles that support top competing nations like Argentina, Germany, Japan, Mexico, Colombia, and Chile. This collection includes unique off-field wear, such as oversized, knit, and V-neck pieces based on older kits, as well as edgy, upcycled styles.

"The superbloom concept became a framework for this design language, providing a vibrant color scheme as well as the visual form of flower petals to guide the graphic treatment."

The home jersey is an iconic Canadian red featuring a big, stemless maple leaf in the middle. The position and shape of the leaf bears resemblance to the hockey jersey worn during the 1972 Summit Series. Unlike the aforementioned hockey jersey, the World Cup jersey is split down the middle and has a two-tone colour scheme, while a red pair of shorts complements the jersey.

Nike have drawn inspiration from arguably the USA's greatest-ever shirt, the glorious denim stars shirt from the World Cup in 1994. The refreshed imagining looks very different but the clues are all there. The USA hosted World Cup 1994 and stole the show with a denim-effect beauty of a kit that celebrated the 'stars' part of the Stars & Stripes.

The Red Sox fan base is rightfully annoyed. America is pissed off too. Shohei Ohtani, who does not need any more help, just got a free endorsement from the quarterback of one of the most visible franchises in American sports. Get this man a Team USA jersey next time. It is not complicated.

U.S. Soccer just dropped its new USMNT team kits this week ahead of the 2026 FIFA World Cup, and they're instant classics. If you expected the usual home whites and away reds or blues, hold on. This time around they went for it. We are given two kits, two distinct personalities, and a design process that actually involved the players who'll be wearing them.

A national team jersey represents the pride of wearing the crest, not just for players on the field, but also for the fans who support them every step of the way. With the 2026 FIFA Men's World Cup coming to the United States, we're excited to see players across all 27 of our National Teams and supporters across the country wearing this kit as we build toward an incredible moment for the game.

As the 2026 Winter Olympics come to a close, a whole new game is afoot: the mad dash to make money on exclusive memorabilia. When the Games are over, most of the event's coolest collectibles will become very hard to find, plundered by scalpers and bargain hunters and only available through online marketplaces like eBay and Vinted. And if the eye-popping prices already placed on the gear are any indication, they're going to be quite valuable.

Lotti explained that Nike has been working with air as a cushioning technology in footwear for half a century, but they've barely scratched the surface of what air can do. The interesting twist? From a design perspective, they're working with a medium that's completely invisible. You can't see air, you can't touch it in the traditional sense, yet it's proving to be one of the most versatile materials in their arsenal.

But there's also the matter of making sure one's equipment is up to snuff - and, beginning with this year's Winter Olympics, that means not having any PFAS, or "forever chemicals," in the mix. What happens if a competitor does turn out to have such chemicals in their equipment? They'll find themselves disqualified. As GearJunkie's Mary Andino reports, three skiiers have been disqualified so far due to their use of fluorocarbon wax, also known as "fluoro wax."

Some of the world's greatest winter sports athletes have called on the International Olympics Committee to stop taking fossil fuel industry money, including from Italian oil giant ENI, a "Premium Partner" of the 2026 Winter Olympics. "The time has come to question the ethical implications of...normalizing the connections between our sports and the detrimental effects of the product that [fossil fuel companies] sell," reads a petition delivered yesterday to IOC officials in Milan, Italy, where the Games' opening ceremony takes place on Friday.

"We're an American heritage brand," noted Stephanie Sandkvist, head of retail media and Amazon at Groupe SEB, All-Clad's parent company. As such, the chance to run ads in front of audiences cheering on Team U.S.A. during ice hockey or ski jump events without having to invest in a sponsorship or expensive linear package was a "no brainer," she said. It's a milestone event for the business.

"We have a golden retriever, and so I walk her three or four miles a day, and I do a weight training class twice a week," says Brown, 62, of Arlington, Va. She knows muscle mass will decline without regular strength training. "We have a fun group with a personal trainer and we call ourselves the Beastie Girls," she says, describing how her group helps her stick with it. She also plays tennis and golf.

In the show, "dirty" extends to anything that breaks fashion's pact with propriety. Here are clothes caked in grime, blotted with makeup, stiffened by salt, pieced from trash, frayed, and faded. The garments span decades, from the 1980s through the mid-2000s, when the likes of Vivienne Westwood and Jean Paul Gaultier built their fame on defying convention, to today, when corporatization has made such daring increasingly rare. But forgoing practicality frees certain designers from the demands that the body be polite-and thereby policed.

After beating Canada 3-1 during group play of the Four Nations Faceoff, you could make an argument for the United States to be considered the favourite to win gold in the final. But just five days later, in that same game, the United States could not get the job done, ultimately succumbing to Canada 3-2 in overtime. Almost a year later, that loss still stings. A lot.

the schoolkid's pink, heart-festooned backpack that Casey Dawson is schlepping around town as punishment for losing at fantasy football. It keeps me humble. It keeps me grounded. It puts a smile on my face every time I see it. It's kind of ridiculous, but it's fun. It keeps everything fun and light-hearted, said Dawson, a 25-year-old from Park City, Utah, whose first event at this Winter Games comes Sunday in the men's 5,000 meters.

Speedo's parent company, Pentland Brands, plans to move its North American headquarters from Orange County to Long Beach, which has emerged as a hub for aquatic sports for the upcoming Summer Olympics in Los Angeles. The privately held, U.K.-based company that manages a portfolio of fashion and sportswear brands - including outdoor gear brand Berghaus and cycling apparel brand Endura - plans to move to a 25,000-square-foot facility at Aero Long Beach this summer.

"There's very little you can do in your life that will be comparable," he tells Queerty. "Unless you're a fighter pilot, you've probably not experienced the sensation."

Every two years, the world's most prominent designers clamor for the chance to dress their country's athletes. This year marks Ralph Lauren's 10th consecutive Olympics outfitting Team USA for the opening ceremony, while host country Italy's looks are designed by EA7 Emporio Armani. The job isn't confined to luxury fashion houses, either - Team Canada will enter the Winter Games in head-to-toe Lululemon.

From top: Alex is wearing a cape in nylon, gloves in nylon laque and boots in rubber from the Moncler Brazil Olympic Uniform collection by MONCLER. Karina is wearing a cape and skirt in nylon, gloves in nylon laque, socks in merino wool and boots inrubber from the Moncler Brazil Olympic Uniform collection by MONCLER. Photography by Francesco Nazardo, Styling by Rebecca Perlmutar