#openrtb-transaction-id
#openrtb-transaction-id

The New Data Buyer In Town; The Old Agency Buyer Of AI | AdExchanger

The government is purchasing location data without a warrant, raising consumer concerns about data privacy.

EU data protection

2 years ago

Commerce | AdExchanger

Regulators are increasingly focused on data privacy as it is viewed as a 'kitchen table' issue by constituents.

Privacy professionals

The New Data Buyer In Town; The Old Agency Buyer Of AI | AdExchanger

The government is purchasing location data without a warrant, raising consumer concerns about data privacy.

more#data-privacy

fromSocial Media Explorer

4 hours ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.

Media industry

fromFortune

5 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.

Podcast

fromRAIN News

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

Apple

from9to5Mac

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.

Social media marketing

fromBenzinga

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.

Law

AI Is Moving Fast. The Law, Not So Much | AdExchanger

AI technology is advancing rapidly, outpacing legal frameworks and creating challenges in regulation and data management.

E-Commerce

fromForbes

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.

Law

AI Is Moving Fast. The Law, Not So Much | AdExchanger

AI technology is advancing rapidly, outpacing legal frameworks and creating challenges in regulation and data management.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

fromSearch Engine Roundtable

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

Podcast

fromMarTech

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

Social media marketing

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

Law

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.

#advertising

Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

Marketing tech

A Positive Outlook for Advertising in the New World

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromwww.adexchanger.com

2 years ago

Platforms | AdExchanger

Measuring advertising's impact on in-person sales is challenging, prompting companies to seek innovative solutions.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromwww.adexchanger.com

2 years ago

Platforms | AdExchanger

Measuring advertising's impact on in-person sales is challenging, prompting companies to seek innovative solutions.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

fromSearch Engine Roundtable

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

fromThe Drum

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

fromGeeky Gadgets

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

Media industry

The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads | AdExchanger

The IAB NewFronts showcase new tech and product announcements, while upfronts focus heavily on content.

fromForbes

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

#programmatic-advertising

Media Buying Briefing: Is ad marketplace uncertainty the new normal?

Advertising budgets remain stable despite geopolitical crises and economic uncertainty because market volatility has become normalized and media flexibility enables gradual adjustments rather than immediate pullbacks.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

more#programmatic-advertising

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

fromMarTech

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

fromQuartz

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.

Television

CTV Should Be Automated - But It Doesn't Need To Be Programmatic | AdExchanger

Upstream automates direct-sold CTV ad campaigns at the ad server level, creating a non-programmatic middle ground for TV and streaming ad sales.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.

#marketing

Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

more#marketing

#openai

Marketing tech

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.

OpenAI's new partner wants to build ads that can chat with you

OpenAI partners with Smartly to enhance ad personalization and interactivity in ChatGPT.

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.

OpenAI's new partner wants to build ads that can chat with you

OpenAI partners with Smartly to enhance ad personalization and interactivity in ChatGPT.

Digital life

Pardon Our Interruption

fromZacks

Privacy technologies

Pardon Our Interruption

fromZacks

Digital life

Pardon Our Interruption

fromZacks

Privacy technologies

Pardon Our Interruption

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.

fromMarTech

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.

Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger

Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

more#in-game-advertising

fromSearch Engine Roundtable

Bing Search Ads Sponsored Label Almost Transparent

Microsoft is testing nearly invisible sponsored labels in Bing search results.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.

The 'C' In CTV Is For Cart; Held To Account | AdExchanger

Amazon's interactive video ad tech will enhance Samsung TV Plus with engaging shopping features for viewers and measurable results for advertisers.

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.

Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership

Open Media partners with VIOOH to enhance programmatic digital out-of-home advertising across the UK with premium LED screens.

Publicis vs. The Trade Desk isn't really about transparency - it's about who gets the margin

The audit itself is likely a symptom rather than the root cause of the conflict, indicating deeper issues regarding who owns the economics of programmatic media.

Marketing tech

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

fromAol

Audience Unlimited Could Be The Trade Desk's Next Strategic Test

The Trade Desk must expand beyond impression buying through vertical integration initiatives like Audience Unlimited to compete with platforms combining inventory, data, and AI capabilities.

3 weeks ago

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger

AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.

3 weeks ago

Broadsign Announces Acquisition of Place Exchange

Demand for OOH advertising continues to hold strong, but for the OOH market to seize new growth opportunities, rapid evolution is key. The acquisition of Place Exchange will allow Broadsign to deliver the most comprehensive OOH advertising solution in the market. We see the future of OOH as smarter, more efficient, dynamic, and measurable.

Marketing tech

3 weeks ago

Advertisers globally expected to increase programmatic DOOH spend by a third

Programmatic DOOH ad spend is projected to increase 32% globally over 18 months, with advertiser adoption rising from 32% to 40% as budgets shift from other digital channels.

fromwww.morningstar.com

4 weeks ago

Trade Desk: Downgrading Moat to None on Increasing Competitive Intensity Despite OpenAI Report

Trade Desk's economic moat is eliminated due to structural disadvantages in ad tech, where value shifts to vertically integrated platforms owning data and auction mechanics rather than thin interfaces.

4 weeks ago

Will The Trade Desk Right-Size Its Margins? | AdExchanger

The Trade Desk's complex, opaque fee structure—including bid-shading and OpenPath fees—reduces advertiser performance and should be simplified with lower, more transparent pricing to remain competitive.

Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising

Onetag acquires Aryel to integrate quality media, immersive creative experiences, and AI-driven decisioning into a unified value exchange platform for measurable advertising outcomes.

Feeding A DSP With Shopper Data | AdExchanger

And, often, the value of this data increases when it's nested within a larger company. For example, Infillion acquired Catalina this week, as it plans to infuse its DSP. In some ways, the MediaMath DSP- Catalina data combo emulates Amazon, whose DSP is superpowered by its ecommerce sales data.

Marketing tech

From Avoiding Bad Ads To Demanding ROI | AdExchanger

We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.

Marketing tech

Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation

Cocie AI integrates with Index Marketplaces to deliver AI-driven, show-level contextual metadata for safer, performance-driven streaming TV targeting and transparent curation.

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys | AdExchanger

OAAA updated the OpenOOH venue taxonomy to provide finer-grained, hierarchical OOH inventory classification to improve programmatic transparency and adoption.