#podcasting-growth
#podcasting-growth
[ follow ]
#podcasting #social-media #advertising #content-creation #creator-economy #youtube #influencer-marketing
fromwww.theguardian.com
10 hours agoSix great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses
Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromFast Company
5 hours agoWhy Gen Z is fangirling over Apple's 'Finder Guy' mascot
Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
#podcast-marketing
Podcast
fromThedrum
2 weeks agoHow to Produce a Break-Through Podcast for Your Brand
Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
fromTechCrunch
2 months agoSpotify lowers monetization threshold for video podcasts | TechCrunch
Spotify is lowering its eligibility criteria for podcasters to monetize their videos on the platform, dropping the minimum episode requirement to three, minimum consumption hours to 2,000, and engaged audience member threshold to 1,000 over the last 30 days. When the company introduced its partner program to monetize video content last year, creators needed to have published 12 episodes, hit 10,000 consumption hours over the prior 30 days, and had at least 2,000 people stream their content in the last 30 days to be part of the program.
Music
Marketing
fromRAIN News
1 month agoPodcast advertising projected to $1B/year by 2029 (EMARKETER)
Marketers increasingly view digital audio as a high-value advertising channel, with 79% having used it and 65% likely to increase investment, primarily valuing its ability to build new brand audiences through incremental reach.
Podcast
fromwww.theguardian.com
3 weeks agoA loving homage to pop culture's also-rans: best podcasts of the week
Several new podcasts celebrate overlooked pop culture figures, explore nuanced cultural debates, critique AI-generated content, examine Viking history, and investigate a wrongful murder conviction case.
fromThe Drum
2 months agoPodcast: the future of platforms and marketing
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
Marketing
fromRAIN News
1 month agoA tale of two lists: Top new and existing podcasts of Q4
The Podcast Metrics division of Edison Research has released an interesting output of its relentless podcast metrics research: Top Ten New Podcasts of 2025. We compare that list with Edison's Top 50 Podcasts of Q4 list. First, the top ten new podcasts of 2025: Now, Edison's top 50 of all podcasts in Q4 - the top 10 shown below: The Joe Rogan Experience Crime Junkie
Podcast
[ Load more ]