#pro-league

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#world-cup
Marketing
fromCity AM
16 hours ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Soccer (FIFA)
fromwww.theguardian.com
5 days ago

Drink in the jeopardy of the World Cup playoffs, it's the last we'll get for a while | Jonathan Wilson

The 2026 World Cup's expanded format may reduce the excitement and jeopardy of early matches compared to the previous 32-team structure.
Games
fromKotaku
1 day ago

Cyberpunk, League Of Legends Games Suggest TCGs Are Having A Moment

PAX East 2026 featured a shift from video games to trading card games, particularly a TCG based on Cyberpunk 2077.
fromwww.theguardian.com
18 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Video games
fromKotaku
1 day ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Boston Celtics
fromMashable
1 day ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
LGBT
fromQueerty
3 days ago

"Wouldn't want it any other way": These two brothers are funding their Olympic dreams one OF subscription at a time - Queerty

Klass Francisks Rozentals embraces his Olympic dream funded by OF, rejecting criticism and emphasizing the necessity of side hustles for athletes.
Poker
fromCard Player
1 day ago

ACR Poker Launches Venom Fever Satellites For Dual Venoms - Poker News

ACR Poker's Dual Mystery Bounty Venoms in April feature $10 million in guaranteed prizes across two events with significant bounties.
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Women
fromThe Local France
1 day ago

How to watch the Women's Six Nations on TV in France

The Women's Six Nations tournament begins on April 11th, featuring France's team aiming to challenge England's dominance.
Chicago Cubs
fromBleacher Nation
1 day ago

How to Watch Mariners vs. Angels: Live Stream or on TV - Bleacher Nation

The Seattle Mariners face the Los Angeles Angels on April 3, 2026, with Bryan Woo and Reid Detmers as starting pitchers.
fromwww.bbc.com
2 days ago

From shame to pride - inside Europe's most exciting league

The table is so tight that the title race and the fight to survive relegation looks like going to the wire, with teams battling for Europe still also looking over their shoulder at the relegation zone.
Europe politics
Podcast
fromTheankler
4 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
#creator-economy
fromForbes
5 days ago
Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

fromForbes
3 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

fromDigiday
1 month ago
Marketing

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
fromTheWrap
1 month ago
Marketing

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.
Growth hacking
fromForbes
5 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
#ufc
MMA
fromKotaku
5 days ago

UFC Boss Dana White Tells Fans To Shut Up About AI Ads

Dana White confirmed UFC's use of AI-generated images and dismissed fan concerns, urging them to simply consume the product.
MMA
fromCageside Press
5 days ago

What's Next: UFC Seattle Losers

Joe Pyfer's TKO victory over Israel Adesanya marks Adesanya's fourth consecutive loss, raising questions about his future in the UFC.
Toronto startup
fromwww.businessinsider.com
5 days ago

I'm an OnlyFans model and Twitch streamer on an extraordinary artist visa. The US gives me the freedom to do work I love.

Living in the US significantly advanced my career as a Twitch streamer and OnlyFans model, enabling me to support my family and obtain an O-1B visa.
Running
fromwww.theguardian.com
6 days ago

Readers reply: American football takes for ever. In which other sports do you spend most of your time not playing the game?

Many sports involve significantly more downtime than actual gameplay, with activities like golf and sailing exemplifying this phenomenon.
fromwww.bbc.com
1 week ago

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.
Liverpool FC
#sports-marketing
fromDigiday
1 day ago
Marketing

High stakes, big budgets: How brands are navigating a massive sports year

fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

#fortnite
Chicago Cubs
fromBleacher Nation
1 day ago

Texas vs. UCLA Women's Basketball: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

Texas Longhorns face UCLA Bruins in a highly anticipated women's college basketball matchup on April 3, 2026.
fromwww.fourfourtwo.com
2 days ago

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
Poker
fromCard Player
1 day ago

PokerStars Now Merged With FanDuel, Merges U.S. Player Pools - Poker News

PokerStars merged Pennsylvania with New Jersey and Michigan player pools on FanDuel, enhancing online poker and gaming experiences in North America.
fromGamesBeat
4 days ago

Esports Foundation selects 40 esports clubs for $20M club partner program

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Online Community Development
#nintendo
Video games
fromThe Verge
3 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
Video games
fromThe Verge
3 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromLondon Business News | Londonlovesbusiness.com
3 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
Women
fromwww.bbc.com
3 days ago

English trio vie for Champions League semi-finals

Arsenal, Chelsea, and Manchester United compete for Women's Champions League semi-finals with thrilling quarter-final ties ahead.
#in-game-advertising
Marketing tech
fromThedrum
4 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
4 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Careers
fromBusiness Matters
2 weeks ago

Michael Griffin: From Player to Gaming CEO

Michael Griffin's journey in the gaming industry began from humble beginnings, emphasizing the importance of hands-on experience and understanding the customer.
Video games
fromGamesBeat
4 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
fromwww.marketingdive.com
2 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.
Marketing
Games
fromwww.theguardian.com
3 days ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
fromBleacher Nation
3 days ago

Dodgers vs. Guardians: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

Parker Messick earned a win in the Guardians' 4-2 victory over the Dodgers Monday, showcasing his pitching skills with 6.0 innings pitched, 0 runs, and 5 strikeouts.
Chicago Cubs
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Marketing tech
fromMarketing Dive
5 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Television
fromReadWrite
5 days ago

FanDuel announces TV closure and Picks shutdown plans

Flutter Entertainment is shutting down FanDuel TV and FanDuel Picks, eliminating over 100 jobs by 2027 as it refocuses on core betting operations.
Chicago Cubs
fromBleacher Nation
4 days ago

How to Watch Dodgers vs. Guardians: Live Stream or on TV - Bleacher Nation

Jose Ramirez and the Cleveland Guardians face the Los Angeles Dodgers on March 31, 2026, at 10:10 p.m. ET at Dodger Stadium.
Games
fromKotaku
5 days ago

Xbox's Big Summer Showcase Returns With Gears Of War Direct

Xbox is returning with a showcase on June 7, featuring Gears of War: E-Day Direct and a potential live component.
Marketing tech
fromForbes
6 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Video games
fromKotaku
4 days ago

Marathon Cracks Down On Cool Exploits To Make Things Fair

Bungie has removed the slide-canceling exploit in Marathon to maintain balanced gameplay and has updated the Outpost loot area.
fromBleacher Nation
5 days ago

Brewers vs. Rays: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

The Brewers won 63 of the 101 games they were the moneyline favorite last season, averaging 1.0 home run per game and ranking 12th in slugging percentage with .403.
Chicago Cubs
fromThe Verge
4 days ago

150 million users later, Roblox competitor Rec Room is shutting down

"We never quite figured out how to make Rec Room a sustainably profitable business, and our costs always ended up overwhelming the revenue we brought in."
Video games
Television
fromEngadget
2 weeks ago

YouTube and FIFA partner up for the 2026 World Cup

FIFA partners with YouTube to stream select 2026 World Cup matches, allowing broadcasters to show full matches or first 10 minutes to drive television viewership.
Marketing
fromDigiday
1 week ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
Games
from48 hills
2 weeks ago

Is AI gaming ready for primetime? - 48 hills

Google demonstrated live AI-generated NPC dialogue at GDC 2026, with over 60 AI-related talks and events showcasing the gaming industry's focus on artificial intelligence integration.
Video games
fromwww.theguardian.com
2 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Social media marketing
fromwww.socialmediatoday.com
2 weeks ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
#unrivaled-3-on-3
from24/7 Wall St.
2 months ago

The #1 ETF To Bet On The Explosive Growth of Esports

The VanEck Video Gaming and eSports ETF ( NYSEARCA:ESPO) offers pure exposure to an industry defying traditional entertainment economics. With $405 million in assets and a 0.56% expense ratio, ESPO delivered 28% returns over the past year, outpacing the S&P 500 by nearly 11 percentage points. The fund holds 28 gaming companies, led by Tencent Holdings ( NASDAQ:TCEHY) at 8.1%, Nintendo ( NASDAQ:NTDOY) at 7.6%, and NetEase ( NASDAQ:NTES) at 7.4%. Recent trading shows the ETF consolidating around $105 after hitting $111 in November 2025.
Business
Video games
fromKotaku
1 month ago

An Incredible Last-Minute Escape In Marathon Convinced Me It's Something Special

A final beta match demonstrated the game's potential through intense, high-stakes gameplay where teamwork and resource management created memorable moments despite uncertain long-term player retention.
fromThe Drum
1 month ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Chicago Blackhawks
fromFast Company
1 month ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
Media industry
fromThe Drum
1 month ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
Television
fromwww.theguardian.com
1 month ago

Quality sports coverage matters now more than ever

Human drama and technical risk in sport create compelling, emotionally resonant moments that often overshadow pure athletic performance and draw broad public attention.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromGameSpot
2 months ago

WoW Players Love Sports, So Blizzard Is Putting A Real Tavern At NFL Game This Weekend

Blizzard is promoting World of Warcraft's Midnight expansion with a Welcome Home Pre-Game Tavern at the Patriots-Texans game to reach sports-viewing players.
Video games
fromBusiness Matters
2 months ago

Online Gaming: An Entertainment Ecosystem Teeming with Opportunities

AI, cloud infrastructure, and smartphone adoption are transforming gaming into an accessible, personalized, cross-platform ecosystem that reduces hardware barriers and enhances social play.
Marketing
fromThe Drum
1 month ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Video games
fromKotaku
2 months ago

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.
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