E-Commerce
fromForbes
4 days agoFinancing The AI Shopping Era: What E-Commerce Founders Need To Know
AI is transforming e-commerce by changing how consumers shop and how brands must adapt to remain visible.
Speaking at Oasis Assembly, Dawn Hilarczyk, COO of Borghese, and Hillary Hutcheson, CMO of RoC Skincare, outlined how their teams are adapting to generative engine optimization, or GEO, as AI-driven search increasingly shapes product discovery. Borghese, a more than 70-year-old Italian skin-care brand known for its Fango mud treatments, and RoC, a U.S.-based mass-market clinical brand with deep ties to dermatologist recommendations, are approaching the shift from different angles.
The acquisition of Erudus doesn't just expand our footprint - it completes a foundational layer of our strategy. With Erudus, Delfi/Dabas and PS in Foodservice under one roof, we now have an unparalleled ability to distribute, enrich, and activate trusted product data across borders - accelerating innovation in procurement, compliance, and sustainability throughout the food value chain,