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#dtc-beauty
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
fromwww.businessinsider.com
2 days ago

C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable

C-suite clients are getting treatments to age themselves down, with a focus on looking energetic, young, and full of vitality. Plastic surgeons report a significant increase in demand for facial procedures among executives.
Healthcare
#beauty
fromBustle
1 month ago
Fashion & style

55 Clever, Cheap Things That Make You Feel Way More Confident With How You Look

Fashion & style
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
fromBustle
1 month ago
Fashion & style

55 Clever, Cheap Things That Make You Feel Way More Confident With How You Look

Toronto startup
fromFortune
5 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
fromFast Company
1 week ago

Sephora and Benefit Cosmetics are under fire for marketing tactics using 'very young micro-influencers'

The investigations were opened over concerns that important information-such as warnings and precautions for cosmetics not intended for, or tested on, minors-may have been omitted or presented in a misleading manner.
France news
#reddit
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
London startup
fromwww.independent.co.uk
2 weeks ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
E-Commerce
fromForbes
1 week ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
fromwww.theguardian.com
1 week ago

Italian regulator probes Sephora and Benefit over cosmeticorexia' claims

The Italian Competition Authority said it was looking into promotions for skincare products such as face masks, serums and anti-ageing creams that in some cases appeared to target girls under 10.
Fashion & style
Marketing
fromFast Company
1 week ago

Alix Earle is launching a skincare line. But you probably already knew that

Alix Earle launches Reale Actives, a skincare line for acne-prone skin, designed for everyone, after hinting at it through social media for a year.
Design
fromYanko Design - Modern Industrial Design News
2 weeks ago

QPearl Just Replaced Your Shampoo Bottle With One Pearl - Yanko Design

QPearl is a water-free concentrated shampoo and body wash encapsulated in a dissolvable protein-based material that eliminates plastic packaging and reduces CO₂ emissions by approximately 99% per unit compared to conventional liquid products.
E-Commerce
fromForbes
1 week ago

Sephora And Shopify Double Down On Agentic Commerce

Sephora integrates its app with ChatGPT for personalized shopping experiences for BeautyInsider members.
fromDigiday
3 weeks ago

Sephora announces partnership with F1 Academy

We are always surveying the space of where individuals are consuming or might be consuming beauty, or where there's an intersection between beauty and a sports brand. [We heard] that young women are fans of F1, and there's a growing female [audience]. The excitement around [Netflix's] 'Drive to Survive' and the F1 Academy content series and being at one of the races is continuing to uptick.
Women
Fashion & style
fromInsideHook
2 weeks ago

5 Exceptional Grooming Products Worth the Splurge

Premium-priced grooming products justify their cost through superior formulations, effectiveness, and quality that deliver measurable results in appearance and skin health.
#gen-z-marketing
fromEntrepreneur
4 weeks ago

How Digital Guilt Is Creating a Big Opportunity for Businesses

Most people feel a quiet sense of guilt about how much they rely on digital technology. They know that streaming video, cloud computing and AI services consume significant energy, even if they don't know exactly where or how that cost shows up. The concern is there - but it's diffuse, easy to ignore and rarely strong enough to change behavior.
Digital life
Alternative medicine
fromBustle
1 month ago

The "Skinceuticals Of Korea" Has Officially Landed In The U.S.

Iope, a Korean science-driven skin care brand, launches at Sephora with innovative formulas developed alongside dermatologists, bringing unconventional ingredients and advanced technologies to American beauty consumers.
fromIndependent
2 weeks ago

Everyone's talking about... ?pH-reactive make-up - can it really adapt to the chemistry of my skin?

When pop sensation Sabrina Carpenter shared a TikTok video talking about her favourite lip balm, she described how it absorbs the lips' natural pH and "brings out this beautiful pink" and keeps them "super moisturised." The product went viral, as did the concept of pH-reactive make-up.
Fashion & style
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Fashion & style
fromwww.theguardian.com
2 weeks ago

The best foundations in the UK for every skin type from glowy to full coverage, tested

Selecting the correct foundation formulation for your skin type is essential for achieving a flawless, long-lasting makeup finish, as the wrong choice results in oxidation, separation, and patchiness regardless of other products used.
Marketing
fromwww.marketingdive.com
3 weeks ago

How Procter & Gamble got good buzz' by briefly retiring Mr. Clean

Procter & Gamble's Mr. Clean mascot staged a retirement and comeback campaign coordinated with Zillow to generate viral buzz and launch major product innovations.
Startup companies
fromBusiness Insider
1 month ago

Why I took a $500,000 risk to refresh my skincare brand

ESW Beauty rebranded with bold colors and visible active ingredients, expanding to 19,000 retail locations while leveraging community feedback to guide the overhaul.
Marketing
fromEntrepreneur
3 weeks ago

The Packaging Mistake Most CPG Founders Make

Use consumer language on packaging and focus on buyer research and metrics to successfully launch CPG products and secure retail shelf space.
Marketing
fromInc
3 weeks ago

The Future of AI in the Beauty Industry Won't Be Pretty

AI adoption in beauty marketing is eliminating jobs in information management roles while creating risk of industry-wide content homogeneity despite claims about creativity's enduring value.
E-Commerce
fromThe Business of Fashion
1 month ago

The Beauty Brands ChatGPT Tells People to Buy

Beauty influencers and consumers increasingly use AI language models like ChatGPT to generate personalized skincare routines and product recommendations, driving significant growth in AI-driven shopping searches.
Public health
fromwww.theguardian.com
1 month ago

Do we really need to replace our underwear every six months? | Emma Beddington

Underwear should be replaced every six to twelve months because washing often fails to remove bacteria, viruses, fungi, and accumulated fecal residue.
Marketing
fromAdExchanger
4 weeks ago

Brands All The Way Down; The Kalshi Kids Aren't Alright | AdExchanger

Modern advertising and branding have replaced quality and innovation as drivers of consumer value, with prediction market companies aggressively targeting young people despite legal age restrictions.
Startup companies
fromForbes
1 month ago

Management Without Managers: ELF's Influencer-Driven Beauty Revolution

Tarang Amin transformed ELF Beauty from a stalled bargain cosmetics brand into a fast, innovation-driven competitor by prioritizing speed, innovation, and consumer intimacy.
#influencer-marketing
fromFortune
1 month ago

It's no time to go quiet on sustainability. Just ask beauty giant L'Oreal | Fortune

Unless you are a hair salon engaged in the business of washing customers' hair, of course. Then using 70% less water could well matter as you attempt to cut your carbon footprint. It is more efficient as well. The Water Saver showerhead came from a partnership between Swiss startup, Gjosa, and L'Oréal, the global beauty brand and Fortune 500 Europe listee. At its most basic, Water Saver makes water, well, wetter-fragmenting the water streams to create droplets better suited to rinsing hair:
Environment
fromSlate Magazine
1 month ago

One of America's Great Traditions Is Dying. I'll Never Let It. Not Now That I Have Proof I Was Right All Along.

On a recent stay at a friend's house, I encountered a familiar problem. The friend, a thoughtful host, had left us washcloths, shampoo, body wash, toothpaste, and towels. She'd set out a bottle of filtered water and plastic cups. But when I stepped into the shower, I discovered that she had not given us what once would have seemed like a basic personal-care necessity: a bar of soap.
Wellness
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
Travel
fromCN Traveller
1 month ago

The world's best beauty stores

Beauty-focused retail destinations are becoming primary travel motivations, offering immersive design, heritage, personalised services, and exclusive products that elevate shopping into cultural experiences.
Marketing
fromInc
1 month ago

Brands Are Ditching Purpose. Rare Beauty Is Doubling Down-and Winning

Rare Beauty demonstrates that authentic, measurable social impact integrated into brand structure builds genuine customer loyalty and business growth, contrasting with performative corporate purpose initiatives.
fromThe Business of Fashion
1 month ago

Unilever Sales Lifted by Dove Soap, India Beauty Demand

Unilever Plc posted better-than-expected sales at the end of last year, boosted by premium beauty and home care products in key emerging markets including India and China. The maker of Dove soap said Thursday underlying fourth-quarter sales rose 4.2 percent, above the 4 percent analysts anticipated. It also announced a €1.5 billion ($1.8 billion) share buyback starting in the second quarter. The results are the first after Unilever spun off its ice-cream business - which included Ben & Jerry's - and come as Chief Executive Officer Fernando Fernandez nears his first full year at the helm.
Business
Privacy technologies
fromZacks
1 month ago

Pardon Our Interruption

Browser settings or extensions that disable JavaScript or cookies, or unusually fast navigation, can trigger anti-bot blocks; enable cookies and JavaScript to regain access.
Fashion & style
fromThe Atlantic
1 month ago

Sephora Tots Are Coming

Child-focused skincare companies are marketing beauty routines to toddlers and elementary-school children, sparking debate about age-appropriate consumer habits and commercialization of childhood.
fromZacks
1 month ago

Pardon Our Interruption

As you were browsing something about your browser made us think you were a bot.
E-Commerce
fromBustle
1 month ago

60 Weird But Bougie Things For Women On Amazon That Are Actually Life-Changing

A set of unconventional Amazon products offers practical, luxury-feeling solutions that enhance beauty routines, hair styling, and everyday home and travel convenience.
US politics
fromwww.independent.co.uk
2 months ago

Serious chemical risk' prompts shampoo safety recall

Pilgrim anti-dandruff shampoo and conditioner sold on Amazon were recalled in the UK for containing banned zinc pyrithione, posing reproductive and DNA risks.
fromMarketing Dive
2 months ago

P&G prioritizes data, AI to tackle fragmented 'new media reality'

Procter & Gamble is emphasizing its strengths in data and artificial intelligence as the packaged goods giant contends with a fragmented "new media reality," executives said on a call discussing earnings earlier this week. The owner of brands like Tide and Downy is working to redefine its brand-building framework to deliver more relevant marketing and better capitalize on emergent channels like retail media that are rewriting the CPG advertising playbook.
Artificial intelligence
Careers
fromFortune
2 months ago

Despite getting flak for being woke and lazy, an exec at $62 billion giant Colgate says Gen Z workers are actually 'pushing us to get better' | Fortune

Gen Z employees are ambitious, highly tech-savvy, and prompting companies like Colgate to restructure leadership channels to capture their ideas.
Women
fromCaribbean Life
1 month ago

Caribbean startup redefines feminine care - Caribbean Life

Women's Haven is a Caribbean female-owned organic feminine care brand expanding across 15 countries and promoting wellness, education, and regional empowerment.
Public health
fromAbc
2 months ago

Honey for vaginal health? How social ads target women

Online ads for genital products can mislead consumers with vague health claims, driving purchases and altering perceptions of normal genital odor and appearance.
Business
fromFast Company
2 months ago

Silk in diapers? P&G's unusual plan to boost sales in China

P&G is selling silk-fiber premium diapers (Pampers Prestige) in China to boost sales amid declining birth rates by targeting higher-margin, status-conscious parents.
Wellness
fromInsideHook
2 months ago

The Best Grooming Brands to Know Now: Beau Domaine

Curated men's grooming brands offer effective, tailored products across price ranges with thoughtful formulations, proprietary actives, and considered packaging.
fromThe Business of Fashion
2 months ago

Inside Unilever's Plan to Make Vaseline TikTok Famous

As a product discovered more than 150 years ago on a Pennsylvania oilfield, the humble pot of Vaseline may not seem like an obvious target for social media algorithms. Yet the brand's emergence as a TikTok talking point has placed it at the forefront of an advertising revolution, in which large companies are spending big on content creators and putting fewer resources into promoting products in traditional media.
Social media marketing
Environment
fromFast Company
1 month ago

Tide spent 10 years turning laundry detergent into a tile. Please don't eat it

Tide developed Tide evo, a pre-dosed, fabric-like detergent tile that's a 100% concentrated, fiber-based formula that dissolves in water and reduces packaging emissions.
Fashion & style
fromBustle
1 month ago

55 Insanely Clever Things You Didn't Know Existed That Make You Look Hotter

Affordable, inventive beauty and styling products transform looks and routines, offering unique solutions like bond-building masks, color-changing balms, and a waist band that crops tops.
Wellness
fromwww.theguardian.com
1 month ago

Sali Hughes on beauty: moisturisers for combination skin are rare these are some of the best

Combination skin benefits most from hybrid gel-cream moisturisers that provide lasting, non-greasy hydration to dry areas while avoiding pore-clogging in oily zones.
fromDigiday
2 months ago

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

The bath and body care brand, which boasts 3 million followers across TikTok and Instagram, has spent the past year using an AI-powered community management tool to analyze comments, direct messages and other social interactions across its channels. What began as a way to respond faster to customers has evolved into a broader system for identifying product demand, measuring sentiment around launches and informing innovation decisions.
Marketing tech
Business
from24/7 Wall St.
1 month ago

P&G Rallies Under New CEO but Lags Rivals, Faces Tariff Challenges

Procter and Gamble underperformed key consumer-staples peers despite an 11.65% YTD gain, facing tariff headwinds, pricing challenges, and a CEO transition pressuring growth and margins.
fromSilicon Canals
1 month ago

7 affordable K-beauty products that work better than luxury brands - Silicon Canals

Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.
Wellness
Marketing tech
fromModern Retail
2 months ago

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

AI-driven community analysis enabled Tree Hut to convert social feedback into product development, innovation strategy, and a 430% year-over-year increase in social engagement.
Wellness
fromScary Mommy
1 month ago

Here Are The Best Trader Joe's High-End Beauty Dupes

Trader Joe's offers affordable dupes of popular high-end beauty and skincare products, providing comparable options at a fraction of the cost.
E-Commerce
fromWWD
2 months ago

How Claudia Sulewski's Cyklar Is Reshaping the Modern Body Care Routine

Cyklar launches on Sephora (online Feb. 22; in 500 stores by mid-March), leveraging rebrand, social commerce sales, and lower price points to scale.
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
Fashion & style
fromThe Business of Fashion
2 months ago

Knowledge Report | Building Brand Resonance With Gulf Consumers

GCC fashion and beauty markets are rapidly growing due to strategic government investment, rising consumer sophistication, digital engagement, and strong luxury market expansion.
Fashion & style
fromwww.theguardian.com
2 months ago

How I shop with Dawn O'Porter: Good skin is an obsession'

Dawn O'Porter is a bestselling, multi‑platform creative and co‑founder of Choose Love who balances family life, beauty routines, independent shopping habits, and fitness.
Marketing
fromThe Drum
2 months ago

P&G's Marc Pritchard: 'If you want to see the future of marketing, look to China'

China's digital ecosystem and 5G adoption are central to P&G's marketing transformation, driving data-driven, e-commerce and programmatic innovation.
Marketing
fromGlossy
2 months ago

Glossy Pop Newsletter: Why Cocokind is sending unreleased products to creators with 200 followers

Cocokind shifted PR focus from top-tier influencers to highly engaged brand fans, using monthly mailers, quizzes and surveys to reward loyalty and gather product feedback.
Fashion & style
fromBusiness Insider
2 months ago

We want to hear how Gen Z's shopping habits are changing. Tell us in this survey.

Secondhand fashion and luxury market is surging, driven by Gen Z and online resale platforms, and expected to outpace firsthand market growth through 2027.
fromWWD
1 month ago

The Top 10 Black-founded Beauty Brands on Social Media in January

Danessa Myricks Beauty is the big story here," said Assayag, adding that the brand has nearly doubled its year-over-year VIT and maintains a notably high creator retention rate, with creators posting about the brands nearly six times a year on average. One of the most impactful posts in recent months was an August TikTok video by @april.byjoiles showcasing a seamless client shade match using the deepest shade of Danessa Myricks' Blurring Balm powder. The post garnered nearly 12 million views and 600,000 likes.
Marketing
Fashion & style
fromwww.bbc.com
1 month ago

Make-up brand Barry M bought by rival Warpaint

Barry M, a long-running British family make-up brand, was bought from administration by Warpaint, risking 100 jobs and closing its London factory.
fromBustle
2 months ago

55 Random, Cheap Things That Make You Look Better Almost Instantly

If you're always searching for ways to look more polished, less tired, or just, well, better, this article is for you. Ahead, you'll find over 50 random, cheap things from Amazon that take mere minutes to accomplish their jobs - whether that's delivering an instant, vacation-worthy glow or tailoring loose-fitting clothing in a pinch. Scroll on to discover the products that'll make getting ready much quicker, easier, and frankly, more enjoyable.
Fashion & style
Marketing
fromWWD
1 month ago

Front Row Acquires Marketing Agency Socium Media

Front Row acquired Socium Media and will merge it into Front Row by end of 2026 to boost paid social, SEO, GEO and e-commerce growth.
Fashion & style
fromThe Business of Fashion
2 months ago

Fashion Enters Its Wellbeing Era

Consumers are shifting from fast viral microtrends toward narrative-rich brand communities and wellbeing-focused identity, making customer retention and meaningful brand connection key to lasting loyalty.
Marketing
fromThedrum
2 months ago

Best Marketing and Advertising Campaign for Beauty

European Wax Center repositioned waxing as 'revealing beautiful skin' through movement marketing, driving awareness, credibility, and measurable franchise sales growth.
Fashion & style
fromBustle
2 months ago

Amazon's Selling Out Of These 55 Clever Things Because They Make You Look Way Hotter

Affordable Amazon beauty and fashion products offer simple hacks—like a multi-prong brow pen, leather-look leggings, and a lip-exfoliating duo—to enhance appearance.
Marketing
fromDigiday
2 months ago

P&G bets big on retail integration as CPGs question incrementality

Brands like P&G and Diageo are increasing bets on retail media to bridge discovery and purchase as growth slows and media becomes fragmented.
Fashion & style
fromBustle
2 months ago

TikTok's "Project Pan" Is The Beauty Trend That Wants You To Buy Nothing

Use up existing makeup and skincare products before buying more to save money, reduce overconsumption, and rediscover favorites.
fromThedrum
2 months ago

Bensons for Beds Sleep Wellness Campaign 2019

We want to be the most talked about brand during Sleep Month, cementing the brand's authority on Sleep Wellness and boosting consumer consideration Seizing Every Moment! To drive brand fame throughout National Sleep Month, Kazoo revealed the nation's Sleep Wellness report and psychological study in association with sleep expert and physiologist, Stephanie Romiszewski. The results were launched to National, Broadcast and Consumer press on 1st March, with additional quotes, tips, interviews and stats fed to media throughout the month.
Marketing
fromSkift Meetings
2 months ago

Ulta Beauty World Sells Out in Record Time, Leaving Millions Unhappy

Ulta Beauty World sold out in 71 minutes, leaving about 3 million people in a virtual queue competing for 3,000 tickets, sparking widespread consumer backlash.
Marketing
fromThe Business of Fashion
2 months ago

Creating Meaningful Connections With the Gulf Consumer

GCC consumers expect meaningful engagement, exceptional service, and culturally resonant community connections from brands, not just products.
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