#race-face-collaboration

#race-face-collaboration

We've been involved with the business for five years now. It's an incredible brand with lots of legacy and great values, and there's a long-term plan here. That was supported by two things last year: Carlos joining us, who obviously saw the opportunity when it came to wanting to win; and finishing fifth. And that just supported our story of going back to the top.

For the first time, F1 fans in the U.S. will be able to watch the live race simultaneously on both Apple TV and Netflix. Netflix subscribers will be able to stream the full race weekend - including practice, qualifying, and the Grand Prix itself on May 24 - live on the platform.

Apple and Netflix have entered into a rather surprising partnership. The dynamic streaming duo will share Formula 1 programming, according to The Hollywood Reporter. The deal allows Netflix to stream the F1 Canadian Grand Prix in May, along with Apple TV. On the flipside, Apple TV and Netflix will both air season eight of the docuseries Drive to Survive.

When I was younger I was frustrated, I was getting angry, especially when I was at Williams and finishing second to last every weekend. I was pissed off. I worked my whole life to get to F1 and now I'm at the back, and doing nothing. So I had to work on that, how do I deal with that and I came to the realisation that I just need to focus on my job.

We're using Formula 1 on Apple TV to show exactly how the extreme research and development tested in the world's harshest racing environments translates directly to the consumer. That's not a marketing line. It's absolutely real, drawing a line between Ford racing vehicles and the tech inside vehicles like the F-150 Raptor, Bronco Raptor and the new EV electric truck that's on its way.

In the short term, expectations are brutally realistic, but this is still a team intent on making noise from day one. That intent will be made clear when Cadillac unveils the livery of its first F1 car during a Super Bowl commercial Sunday. Such a move is a statement and arrival aimed as much at mainstream America as at a paddock that, for years, questioned whether the brand belonged on the grid at all.

Promising to bring high‑performance, low‑latency networking to one of the world's most demanding, data‑driven sports environments, Ruckus Networks has entered an agreement to be the Official Networking Partner of the TGR Haas F1 Team.

With more power generated by electricity than last year's engines, there is more emphasis on drivers needing to be tactical with energy deployment and regeneration. The old drag reduction system has been replaced by a new overtake mode, giving extra power for overtaking.

"F1 sits at the intersection of sports, innovation and culture, and the fan engagement is evolving quickly with even more energy than ever," says Eddy Cue, Apple's senior VP of services. "Seeing Cadillac enter the grid in such a bold way is incredibly exciting, and a great signal of where the sport continues to head."

On Monday, NASCAR president Steve O'Donnell, sitting alongside hall of famers Mark Martin and Dale Earnhardt Jr., announced a long-anticipated overhaul of the manner in which stock car racing's top series will determine its champion. There will still be a 26-race "regular season," and after that final event, the 16 top drivers in the points standings will still be separated from the rest to begin a ten-race postseason that will crown a champion.