#radio-jingles

#radio-jingles

In the late '60s and early '70s, writing songs to sell burgers may have been considered selling out, but it was a reliable entry point for composers trying to break into the music industry. Jingles pay well, demand airtight hooks and require songwriters to skillfully compress melody and emotion into 30 seconds or less.

Men's Wearhouse developed an audio-only campaign with its measurement and media agency, Ovative Group, and activated it through The Trade Desk's Kokai platform. The core message of the campaign was that 'you can get whatever you need at Men's Wearhouse,' highlighting three parts of the brand's offerings: its 'everywhere look' for a typical day, suits and wedding attire.

In recent years, multimedia content has firmly established itself online, fueled by the development of high-speed Internet technologies as well as the growing availability of tools for creating and editing video. The global lockdowns also contributed to this process by forcing people to look for similar alternatives on the web. If integrating video into your communications sounds like an overwhelming investment, start leveraging your products with music and audio that are often underestimated by marketers.

"It's so evocative. I'm surprised they got rid of it," Duffy said. "It's written by Stockton's Wing, Mike Hanrahan and the boys. I used to meet Mike in the old radio centre when he was in, doing bits of work." "And he'd always say to me, at least once a year: 'Thanks, we got the Lanzarote this year off it'. I just think it's evocative. And the programme is in a very hard time, a quarter to two. So you need something, a call to listen," he told The Pat Kenny Show on Newstalk.

Trade organization RAJAR, which measures UK radio usage, has released its Q4 2025 data. The headline takeaway tells us that 50 million adults (86% of the adults UK population) listens to the radio at least weekly. That usage adds up to just over one billion listening hours. On a per-listener basis, the average person hears 20-30 hours of live radio per week. These numbers do not necessarily indicate turning on an analog radio. Forty-four million 15+ UK'ers use a digitally enabled platform each week.

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.

Winning a prestigious award, such as our recent Gold at The Drum Awards for PR in the Entertainment category, is always a proud moment for us as an agency. It validates our expertise, builds credibility, and sets us apart in a competitive market. We leverage awards as a key part of our marketing and business strategy in various ways. Sharing the win with clients reinforces their choice to work with us - after all, everyone wants to partner with a winner!

That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.