Marketing tech
fromForbes
1 day agoFrom Streaming To AI: Agency Leaders' Next Big Media Bets
Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
VOID stands for Video Object and Interaction Deletion. It's a VLM (vision-language model) that can not only erase objects from a scene but can also inpaint how remaining objects in the scene should behave without the influence of whatever was excised.
Morning Joe, its flagship breakfast program, will shift back from being four hours to three hours, as Mika Brzezinski and Joe Scarborough, married co-hosts, have talked about the strain of hosting a four-hour-long show every day. Taking one of those hours will be a new two-hour-long morning show from 9 to 11am hosted by Stephanie Ruhle, the longtime MS Now anchor who currently hosts a show at 11pm.
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
Audioboom has scored a significant client in Crooked Media, an influential network in the field of global politics, best known for its cleverly titled inaugural show Pod Save America. Audioboom will provide hosting, global distribution, and network advertising sales, In an interesting carve-out, Audioboom will also hold host-read advertising rights, which according to the announcement will create a new commercial opportunity in the UK market.