#readers-survey
#readers-survey
[ follow ]
Artificial intelligence
fromNieman Lab
2 weeks agoAI sources like ChatGPT account for less than 1% of publishers' pageviews, Chartbeat says
AI platforms generate minimal referral traffic to publishers, accounting for less than 1% of pageviews despite significant growth, while search engine traffic has declined substantially.
#social-media
Social media marketing
fromSilicon Canals
1 week agoPsychology suggests people who browse social media but never post or comment aren't passive - they've simply opted out of the performance while retaining access to the information, which is a more deliberate choice than most people who post every day have ever thought to make - Silicon Canals
Deliberate non-participation on social media can be a psychologically aware choice, as most users are 'lurkers' who consume content without engaging.
Social media marketing
fromSilicon Canals
1 week agoPsychology suggests people who browse social media but never post or comment aren't passive - they've simply opted out of the performance while retaining access to the information, which is a more deliberate choice than most people who post every day have ever thought to make - Silicon Canals
Deliberate non-participation on social media can be a psychologically aware choice, as most users are 'lurkers' who consume content without engaging.
Marketing tech
fromTechzine Global
2 weeks agoQualtrics uses AI to accelerate market research
Qualtrics launched synthetic consumer panels using custom-trained AI and a Research Hub platform to accelerate market research and decision-making by making consumer testing faster and past research searchable.
#audience-measurement
Marketing tech
fromThedrum
3 weeks agoJun Group Releases Audience Explorer, Empowering Advertisers With Deeper Audience Insights
Jun Group launched Audience Explorer, a measurement tool providing advertisers 360-degree audience insights including behaviors, interests, and shopping habits while maintaining privacy standards.
Social media marketing
fromwww.socialmediatoday.com
2 weeks agoReddit shares insight into the growth of sports fandoms in the app
Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
fromeLearning Industry
1 month agoHot Off The Virtual Press: A Ready-Made Survey Template For Training Feedback
Gathering training feedback is crucial because it shows whether your L&D initiatives are actually making a difference. While attendance metrics and completion rates give you surface-level insights, authentic feedback reveals how learners felt, what they understood, and which areas they struggled with. Feedback also identifies gaps between desired outcomes and real-world results.
Online learning
Media industry
fromFast Company
2 weeks agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
Marketing tech
fromAdExchanger
1 month agoWhy Binary Audience Decisions Aren't Fit For The Agentic Era | AdExchanger
Audience segmentation architecture has become a bottleneck as AI agents process millions of impressions per second with novel signal combinations that require real-time decisioning beyond traditional Boolean logic capabilities.
Business intelligence
fromwww.customerexperiencedive.com
1 month agoCultural response bias warps survey responses. How can brands overcome the issue?
Cultural response bias skews CX survey scores across countries, making raw cross-country KPI comparisons unreliable without recalibration or regional benchmarking.
Media industry
fromDigiday
3 weeks agoAI surfacing is messy: Data shows publisher visibility and traffic often misalign
Analytics firms struggle to measure AI visibility consistently, with conflicting data on which news outlets appear most in chatbot responses due to varying methodologies and definitions of mentions.
fromDigiday
3 weeks agoFrom rented audiences to engaged communities: Why participation is the new moat for publishers
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
fromThe Drum
2 months agoYour audience is on Pinterest. Are you?
There's no doubt that we have all enjoyed the convenience of adding something to our basket on Amazon and having it arrive on our doorstep less than 24 hours later. But as shopping has moved online, something has been lost from the experience. The online experience is scroll, click and add to cart. But as shoppers, we want so much more. We want to explore other possibilities without feeling overwhelmed. We want to try stuff on, not just read reviews. We want to browse, not just buy.
fromInc
2 months agoHow to Create a Social Listening Tool In 3 Easy Steps
You don't need to pay for expensive software tools in order to analyze what people are saying about your brand online, according to Jazmin Griffith, the founder of social listening agency Que Lo Que. Social listening, or the act of tracking customer sentiment through social media comments and posts, is an important practice for any business with an online presence. "There's a lot of data out there," John Box, the CEO of Meltwater, a SaaS platform that provides social listening services, previously told Inc.
Social media marketing
fromThe Atlantic
1 month agoReading Is a Practice, Not a Chore
At least one fundamental human trait persists in the smartphone era: People seem to love a challenge. The internet teems with viral competitions, gamified health apps, and "life-maxxing" exercises of many kinds. Even those who resist the lure of screens-by, for instance, reading books-are frequently doing so with a kind of competitive zeal. A University of Pennsylvania professor has built a strict, rules-based classroom cult around reading.
Books
fromBuffer: All-you-need social media toolkit for small businesses
2 months agoReplying to Your Instagram Comments Can Boost Engagement by 21%
The fact is, though, those hacks, in the truest sense, really don't exist. The quality of your content is the be-all and end-all of Instagram post performance. But there are a handful of things you can do to give your content a helpful little boost. Posting at a good time for the platform can help, as can keeping up a consistent posting cadence.
Social media marketing
fromThe Verge
1 month agoThreads' new 'Dear Algo' feature lets you tell the algorithm what you want to see
Dear Algo was inspired by users making posts with the phrase to try to influence what they see before Meta made an official version. The feature has already been available in testing in Australia, Canada, New Zealand, and the United Kingdom, and now that test is launching in the US. "We'll continue iterating based on community feedback before rolling it out more broadly," Meta spokesperson Alec Booker tells The Verge.
Social media marketing
[ Load more ]