Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.
When you design your home with intentionality, you are essentially 'hard-coding' healthy behaviors into your daily rhythm. Health outcomes are the result of thousands of micro-decisions—so in his own home, he prioritized spaces like the kitchen, whose open layout makes cooking a pleasure, and the gym, centrally located.