Closing a store is not a decision we take lightly, but this store has had performance issues for an extended period of time. We have worked to enhance and remodel the location, but it has not shown the sales and profit needed to continue operations. In fact, despite the best efforts of a great team, we have lost money year over year at this location.
Grocery stores that offer the best produce know it's crucial to nail a few key factors. First, produce needs to be fresh - that feeling when you get home and open a packet of cucumbers only to find that they're soggy and covered in slime is not a good one. Second, fruits and vegetables need to be priced right. While shoppers can expect to pay a premium of about 50 percent more for organically grown vegetables, anything more than that starts to feel unreasonable.