#shortform-video

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#video-marketing
fromEntrepreneur
2 weeks ago
Growth hacking

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
fromThe Drum
2 months ago
Marketing

How to create video content your audience wants to see

Video advertising is underused despite smartphone and social-video dominance; advertisers must tailor mobile-friendly, attention-grabbing videos and measure ad performance.
Marketing
fromSfgate
11 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Growth hacking
fromEntrepreneur
2 weeks ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
Marketing tech
fromForbes
15 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#social-media
Social media marketing
fromForbes
23 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
fromwww.scientificamerican.com
2 days ago
Intellectual property law

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.
Social media marketing
fromForbes
4 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Social media marketing
fromForbes
23 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Typography
fromBustle
1 day ago

Your Instagram Story Text Is Too Damn Small

Social media users are increasingly using smaller text, creating a barrier that allows for more vulnerability in their posts.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
4 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
fromTheregister
13 hours ago

Now even Netflix has its own video AI

VOID stands for Video Object and Interaction Deletion. It's a VLM (vision-language model) that can not only erase objects from a scene but can also inpaint how remaining objects in the scene should behave without the influence of whatever was excised.
Independent films
#tiktok
fromDigiday
2 days ago
NYC startup

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Film
fromVariety
2 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromFast Company
2 days ago

TikTok DMs have a hidden easter egg-and it's no joke. How to find and play the secret emoji game

A hidden alligator emoji game is available in TikTok DMs, providing a fun distraction for users.
NYC startup
fromDigiday
2 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Games
fromTechCrunch
3 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
#connected-tv
Television
fromAol
14 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
14 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
14 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
14 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
fromwww.theguardian.com
4 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
E-Commerce
fromVogue
1 day ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
Media industry
fromArs Technica
20 hours ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Vue
fromTechCrunch
1 day ago

Google now lets you direct avatars through prompts in its Vids app | TechCrunch

Google Vids now features customizable avatars, video exports to YouTube, and a new screen recording Chrome extension.
#ai
Humor
fromMashable
3 days ago

Fruit Love Island and other AI fruit slop are taking over the internet

AI-generated content like Fruit Love Island captivates millions, raising questions about human engagement with digital culture and entertainment.
fromFast Company
3 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

Humor
fromMashable
3 days ago

Fruit Love Island and other AI fruit slop are taking over the internet

AI-generated content like Fruit Love Island captivates millions, raising questions about human engagement with digital culture and entertainment.
fromFast Company
3 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

Podcast
fromTheankler
3 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
Tech industry
fromFortune
2 days ago

Do creators still need Adobe in the AI era? | Fortune

Adobe must adapt to AI rapidly while maintaining trust with enterprise customers reliant on its software.
Privacy professionals
fromExchangewire
3 days ago

Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia's Social Media Ban; California Defies Trump on AI Demands - ExchangeWire.com

Australia's eSafety Commission warns major social media platforms are failing to enforce the under-16 social media ban.
Toronto startup
fromFortune
3 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
#creator-economy
fromForbes
4 days ago
Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Marketing
fromFast Company
21 hours ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
2 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Media industry
fromForbes
2 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Growth hacking
fromForbes
4 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Marketing
fromFast Company
21 hours ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Marketing
fromForbes
2 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Media industry
fromForbes
2 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Social media marketing
fromZDNET
19 hours ago

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.
Marketing tech
fromExchangewire
1 day ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
Graphic design
fromBusiness Matters
1 week ago

10 Best AI Video Tools for Creators, Brands, and Growing Channels

AI video tools simplify content creation by allowing creators to start with a strong visual idea and produce videos for various platforms.
Media industry
fromwww.businessinsider.com
3 days ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
#youtube
fromTechCrunch
2 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
#surf
Digital life
fromFast Company
22 hours ago

The web can still be wonderful, and Flipboard's Surf proves it

Surf is a new discovery engine that curates content from various platforms, offering a refreshing way to engage with the internet.
Digital life
fromThe Verge
1 day ago

Flipboard just launched Surf, its new social app and feed reader

Surf combines features of Bluesky, Mastodon, and RSS into a unique platform for content consumption and social interaction.
Digital life
fromFast Company
22 hours ago

The web can still be wonderful, and Flipboard's Surf proves it

Surf is a new discovery engine that curates content from various platforms, offering a refreshing way to engage with the internet.
Digital life
fromThe Verge
1 day ago

Flipboard just launched Surf, its new social app and feed reader

Surf combines features of Bluesky, Mastodon, and RSS into a unique platform for content consumption and social interaction.
fromGSMArena.com
2 weeks ago

Instagram Reels can now be paused with a single tap

With the update, users can now pause Reels with a simple tap. Previously, tapping a Reel would mute the audio instead. Previously, pausing a Reel required a tap-and-hold gesture. With the update, a single tap now pauses playback, and the mute option appears once the Reel is paused.
Mobile UX
Marketing tech
fromTNW | Artificial-Intelligence
4 days ago

Flipsnack's Living Visuals signals the shift to immersive AI-driven content

Interactive content generates higher engagement than static formats, transforming digital content production expectations in commerce and B2B environments.
Social media marketing
fromTechCrunch
1 day ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Television
fromwww.businessinsider.com
2 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Film
fromFast Company
2 weeks ago

Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention

Warner Bros. Discovery and Marvel Studios employed innovative pre-trailer marketing strategies, releasing promotional clips and fan-involved content before full trailer debuts.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Marketing tech
fromMarketing Dive
5 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Apple
fromMiami Herald
3 weeks ago

Why Apple is Flooding TikTok With 'Unhinged' Videos

Apple launched an intentionally absurdist TikTok marketing campaign featuring surreal, colorful videos to promote the MacBook Neo, a $599 laptop with an A18 Pro chip launching March 11, 2026.
#influencer-marketing
fromThedrum
6 days ago
Marketing

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Marketing
fromDigiday
5 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromThedrum
6 days ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.
Podcast
fromThe Drum
3 weeks ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Digital life
fromWIRED
2 days ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
fromWIRED
1 week ago

There's Something Very Dark About a Lot of Those Viral AI Fruit Videos

"I've spent a lot of time looking at the comment sections on these videos actually, and it does not seem like bots. I clicked on people's profiles, these are real profiles, thousands of followers, no signs of inorganic activity. People just like it."
Television
Media industry
fromNieman Lab
1 week ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Marketing tech
fromInman
1 week ago

Instagram, Google and Disney reveal new discovery tools

Platforms are tightening control over visibility, impacting how users engage and find content online.
#instagram
fromTechdirt
1 day ago

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Meta has agreed to 'substantially reduce' its references to PG-13 and include a rather remarkable disclaimer: 'There are lots of differences between social media and movies.'
Social media marketing
#snapchat
Television
fromInterview Magazine
2 weeks ago

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.
Social media marketing
fromInc
2 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
Social media marketing
fromBenzinga
3 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Podcast
fromFast Company
1 month ago

The surge of video podcasts raises an awkward question for the industry: Why do we still call them 'podcasts'?

The definition of 'podcast' has expanded from asynchronous talk radio to any episodic audio or video content with people speaking, making the original term increasingly obsolete as consumption shifts toward video-based formats.
Startup companies
fromTechCrunch
2 months ago

TikTok-like microdramas are going to make billions this year, even though they kind of suck | TechCrunch

Short-form microdrama apps are generating billions in consumer spending and rapidly expanding in the U.S., driven by in-app purchases, ads, and investor funding.
fromThedrum
3 weeks ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
fromHer Campus
3 weeks ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Marketing tech
fromThe Drum
1 month ago

Why vertical video content is helping news publishing stay the right side up

Advertisers should use the open internet and vertical video, prioritizing content quality and consumption behavior over exclusive social-platform spending to boost attention and performance.
#short-form-video
fromThe Drum
2 months ago
Marketing tech

Short-form video drives engagement on branding campaigns while long-form boosts calls-to-action

fromThe Drum
2 months ago
Marketing tech

Short-form video drives engagement on branding campaigns while long-form boosts calls-to-action

Digital life
fromIntelligencer
2 months ago

Instagram Reels and the New Era of Desocialized Media

Algorithmic short-video feeds predict engagement from private signals, producing incoherent, alienating streams that reflect narrow, personalized profiles and incentivize constant content optimization.
Marketing tech
fromMarketing Dive
2 months ago

Disney unveils TikTok-like vertical video, AI video generation tool

Disney is rolling out TikTok-style vertical video across Disney+ and other platforms and launching AI-powered creative and measurement tools for advertisers.
fromForbes
1 month ago

Stories: The Ultimate Social Media Algorithm Hack

While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.
Social media marketing
Social media marketing
fromBusiness Matters
1 month ago

What the TikTok Algorithm Looks for Before Pushing Your Video

TikTok's machine learning evaluates multiple early signals—especially video completion rate and rapid engagement—to determine whether a video scales from a small test audience to viral reach.
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