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#signature-logo

Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.

Elisava's Master's in Graphic Design is ingrained with societal, cultural and critical contributions to the creative industry, going beyond its aesthetic output while fostering self-awareness in creatives.

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'

"The superbloom concept became a framework for this design language, providing a vibrant color scheme as well as the visual form of flower petals to guide the graphic treatment."

The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.

"Instead of starting with a product that we didn't feel like existed in the marketplace, we started with a mission that we felt like didn't exist, particularly in the beauty space," Cohen said. "We love that young people are turning to brands for not just products, but for the issues that they care about-and also that's what holds us accountable."

We've both fought against needless promotional content before and lamented that frontier AI platforms are falling into the same pattern. As designers and users, we've learned that "free" usually means putting up with interruptive, slightly creepy ads that feel more like a tax than a benefit - a frustration tax that now colors how we approach free‑tier services and now AI tools.

This year has been volatile for brands. With tariffs taking effect, the job market slowing, and consumer spending barely keeping pace with inflation, it's no surprise that ad spend has slowed in tandem. Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly new campaign or commit to a new brand identity, while others will default to slashing their budgets altogether.

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, they were usually talking about perception: how they looked in the market, how they sounded, how they were received. That framing made sense in a world where markets moved a little more slowly, organizations were stable, and leadership could afford to separate strategy from culture, product from meaning, execution from belief.