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#data-privacy
more#data-privacy
Marketing tech
fromForbes
15 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#meta
Information security
fromWIRED
12 hours ago

Meta Pauses Work With Mercor After Data Breach Puts AI Industry Secrets at Risk

Meta has paused work with Mercor due to a major security breach affecting data used for AI training.
Tech industry
fromwww.npr.org
1 day ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromwww.cnbc.com
21 hours ago

Meta, Google under attack as court cases bypass 30-year-old legal shield

Meta and Google face legal challenges undermining their protections under Section 230, particularly regarding child safety and content moderation.
Information security
fromWIRED
12 hours ago

Meta Pauses Work With Mercor After Data Breach Puts AI Industry Secrets at Risk

Meta has paused work with Mercor due to a major security breach affecting data used for AI training.
Tech industry
fromwww.npr.org
1 day ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromwww.cnbc.com
21 hours ago

Meta, Google under attack as court cases bypass 30-year-old legal shield

Meta and Google face legal challenges undermining their protections under Section 230, particularly regarding child safety and content moderation.
more#meta
#openai
fromDefector
16 hours ago
Media industry

Tech Media Propaganda Operation Makes It Official, Goes In-House At OpenAI | Defector

Marketing tech
fromThe Daily Upside
5 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Media industry
fromDefector
16 hours ago

Tech Media Propaganda Operation Makes It Official, Goes In-House At OpenAI | Defector

OpenAI acquired the Technology Business Programming Network for hundreds of millions, raising concerns about media independence despite its existing alignment with tech elites.
Marketing tech
fromThe Daily Upside
5 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
more#openai
Marketing
fromEntrepreneur
20 hours ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Apple
from9to5Mac
1 day ago

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.
fromTheregister
13 hours ago

Now even Netflix has its own video AI

VOID stands for Video Object and Interaction Deletion. It's a VLM (vision-language model) that can not only erase objects from a scene but can also inpaint how remaining objects in the scene should behave without the influence of whatever was excised.
Independent films
Television
fromAol
14 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Podcast
fromRAIN News
3 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Online marketing
fromMiami Herald
18 hours ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.
Deliverability
fromHubspot
1 month ago

How AI improves email deliverability beyond send times

AI email deliverability optimization enhances inbox placement by aligning with mailbox provider metrics like authentication, engagement, and sender reputation.
#artificial-intelligence
Education
fromTheregister
1 day ago

AI search atomizes our information, warns govt designer

Relying on AI for summarizing official material may lead to incomplete understanding and reinforce knowledge gaps.
Education
fromTheregister
1 day ago

AI search atomizes our information, warns govt designer

Relying on AI for summarizing official material may lead to incomplete understanding and reinforce knowledge gaps.
more#artificial-intelligence
DevOps
fromInfoQ
3 days ago

Pinterest Deploys Production-Scale Model Context Protocol Ecosystem for AI Agent Workflows

Pinterest has developed an internal Model Context Protocol ecosystem to enhance AI automation in engineering tasks and integrate various tools securely.
Marketing tech
fromThe Berkshire Eagle
13 hours ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing
fromAdExchanger
1 day ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.
Online marketing
fromMakeUseOf
2 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Artificial intelligence
fromInfoWorld
21 hours ago

Google gives enterprises new controls to manage AI inference costs and reliability

Gemini API introduces Flex and Priority tiers for managing AI inference workloads based on criticality and cost.
#advertising
Privacy technologies
fromMakeUseOf
1 week ago

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.
fromDigiday
1 day ago
Marketing tech

How purchase data is redefining TV ad performance and driving revenue

fromAdExchanger
1 day ago
Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Marketing tech
fromThedrum
4 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
5 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Privacy technologies
fromMakeUseOf
1 week ago

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.
Marketing tech
fromDigiday
1 day ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
1 day ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromThedrum
4 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
5 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
more#advertising
Privacy professionals
fromZDNET
1 day ago

I turned to PrivacyBee to clean up my data - here's how it made me disappear

PrivacyBee is preferred for its comprehensive data removal services and user-friendly management tools.
Deliverability
fromMiami Herald
1 day ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
Social media marketing
fromInc
2 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
#ai
Law
fromAdExchanger
3 days ago

AI Is Moving Fast. The Law, Not So Much | AdExchanger

AI technology is advancing rapidly, outpacing legal frameworks and creating challenges in regulation and data management.
E-Commerce
fromForbes
2 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
Marketing tech
fromMarTech
2 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Law
fromAdExchanger
3 days ago

AI Is Moving Fast. The Law, Not So Much | AdExchanger

AI technology is advancing rapidly, outpacing legal frameworks and creating challenges in regulation and data management.
E-Commerce
fromForbes
2 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
Marketing tech
fromMarTech
2 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
more#ai
Podcast
fromMarTech
3 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Marketing tech
fromAdExchanger
2 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Online marketing
fromInc
1 day ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
Media industry
fromDigiday
2 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
#instagram
Social media marketing
fromBGR
2 days ago

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.
Social media marketing
fromInc
3 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
Social media marketing
fromBGR
2 days ago

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.
Social media marketing
fromInc
3 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
more#instagram
Privacy professionals
fromHer Campus
3 days ago

Who's Watching The Watchers? AI, Age Verification, And Online Privacy

Parents are increasingly concerned about children's exposure to harmful online content despite regulations like CIPA and platforms like YouTube Kids.
#marketing
fromForbes
4 days ago
Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
4 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
more#marketing
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Media industry
fromAdExchanger
2 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Marketing
fromHubspot
4 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
#ad-tech
Marketing tech
fromDigiday
1 day ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
2 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromExchangewire
1 day ago

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.
Marketing tech
fromDigiday
1 day ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
2 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromExchangewire
1 day ago

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.
more#ad-tech
Media industry
fromTheWrap
2 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Online marketing
fromGeeky Gadgets
3 days ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
Marketing
fromThe Drum
5 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Media industry
fromwww.morningstar.com
2 days ago

Communication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments

Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.
Media industry
fromExchangewire
5 days ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
#programmatic-advertising
Marketing tech
fromDigiday
2 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
4 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromDigiday
2 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
4 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
more#programmatic-advertising
Marketing tech
fromAdExchanger
1 day ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Marketing tech
fromTechCrunch
19 hours ago

The Facebook insider building content moderation for the AI era | TechCrunch

Brett Levenson advocates for 'policy as code' to improve content moderation at Facebook, addressing deeper issues beyond technology.
Marketing tech
fromExchangewire
1 day ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
Marketing tech
fromMarTech
1 day ago

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.
Marketing tech
fromMarTech
20 hours ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.
Marketing tech
fromDigiday
2 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
#microsoft
Marketing tech
fromThe Verge
1 day ago

Microsoft's new 'superintelligence' game plan is all about business

Microsoft's Mustafa Suleyman focuses on achieving superintelligence to enhance business productivity through AI advancements.
Marketing tech
fromThe Verge
1 day ago

Microsoft's new 'superintelligence' game plan is all about business

Microsoft's Mustafa Suleyman focuses on achieving superintelligence to enhance business productivity through AI advancements.
more#microsoft
Marketing tech
fromEMARKETER
4 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromPhocuswire
in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.
Marketing tech
fromAdExchanger
3 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromQuartz
2 days ago

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.
Marketing tech
fromDigiday
3 days ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
#agentic-commerce
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
5 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
5 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
more#agentic-commerce
Marketing tech
fromDigiday
4 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromAdExchanger
3 days ago

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.
Marketing tech
fromMarTech
3 days ago

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.
Privacy professionals
fromThe Drum
1 month ago

We've come too far to ditch data-driven advertising

Data-driven advertising funds the open web and democratized access to information; banning it would force paywalls, harm journalism, creators, small businesses, and jobs.
Marketing tech
fromDigiday
3 days ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.
Marketing tech
fromAdExchanger
5 days ago

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.
Marketing tech
fromDigiday
5 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing tech
fromAdExchanger
1 week ago

AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage | AdExchanger

Marketers face decision paralysis due to overwhelming AI options, risking inaction rather than choosing imperfect solutions.
Marketing tech
fromAdExchanger
1 week ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.
Marketing tech
fromDigiday
1 week ago

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

The IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.
Marketing tech
fromExchangewire
2 months ago

Silverpush Releases Trend Intelligence Platform to Transform Real-Time Trends into Contextual Signals for Advertising

Silverpush launched a Trend Intelligence Platform that converts real-time social and web signals into brand-safe, activation-ready contextual topics for media planning.
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