#social-media-impact-on-business
#social-media-impact-on-business

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.

Digital life

fromwww.theguardian.com

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.

Law

2 Rough Social Media Rulings Could Actually Improve the Platforms | Muse by Clios

Recent jury verdicts against Meta and YouTube signal a shift in accountability for social media platforms regarding child safety and mental health.

Privacy technologies

fromFox News

5 simple tech tips to take back control of your social media

Social media platforms collect extensive data, but users can regain control through privacy settings and limiting data sharing.

Fewer UK adults posting on social media, Ofcom finds

Fewer UK adults are engaging on social media, while AI usage is increasing and concerns about screentime are rising.

Intellectual property law

21 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

fromwww.scientificamerican.com

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.

Digital life

fromwww.theguardian.com

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.

Law

2 Rough Social Media Rulings Could Actually Improve the Platforms | Muse by Clios

Recent jury verdicts against Meta and YouTube signal a shift in accountability for social media platforms regarding child safety and mental health.

Privacy technologies

fromFox News

5 simple tech tips to take back control of your social media

Social media platforms collect extensive data, but users can regain control through privacy settings and limiting data sharing.

Fewer UK adults posting on social media, Ofcom finds

Fewer UK adults are engaging on social media, while AI usage is increasing and concerns about screentime are rising.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

fromEntrepreneur

18 hours ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

EU data protection

fromMiami Herald

17 hours ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromDigital Trends

You are about to see a flood of product recommendations on Instagram and Facebook

Meta introduces affiliate tools on Instagram and Facebook, integrating shopping directly into posts and Reels for a seamless purchasing experience.

fromwww.businessinsider.com

Instagram and Facebook are letting influencers earn a commission from products again

Meta is enhancing social shopping with AI features, including affiliate marketing tools and streamlined checkout options for creators and advertisers.

Tech industry

fromwww.npr.org

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

fromDigital Trends

You are about to see a flood of product recommendations on Instagram and Facebook

Meta introduces affiliate tools on Instagram and Facebook, integrating shopping directly into posts and Reels for a seamless purchasing experience.

fromwww.businessinsider.com

Online Community Development

Instagram and Facebook are letting influencers earn a commission from products again

Meta is enhancing social shopping with AI features, including affiliate marketing tools and streamlined checkout options for creators and advertisers.

more#meta

fromwww.theguardian.com

3 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.

Photography

Startup companies

fromEntrepreneur

20 hours ago

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.

20 hours ago

Human connection is an urgent business investment in the AI era

Digital convenience has led to increased loneliness and anxiety, highlighting the need for human connection in both personal and professional realms.

Media industry

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.

Venture

fromThe Motley Fool

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.

more#meta-platforms

fromwww.marketingdive.com

6 days ago

Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021

In 2020, travel was put on hold globally, leading to a drastic adjustment in content for many travel creators. The number of worldwide scheduled flights was down by 46.4% compared to the previous year.

Travel

#advertising

Marketing tech

Go Figure: 3 big marketing numbers from March

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

Marketing tech

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

fromMiami Herald

16 hours ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

#creator-economy

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

Media industry

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

Media industry

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

more#creator-economy

Startup companies

fromPractical Ecommerce

18 hours ago

My Ideal Second Business

Every entrepreneur should own two businesses to diversify risk and enhance profitability.

Artificial intelligence

fromSocial Media Explorer

In the AI Era, Transparency Is the New Currency on Social Media

AI-generated content is inevitable, but brands must use it thoughtfully to maintain trust and engagement.

Productivity

Selling Time Back to Bosses: Social Media Strategies That Actually Convert Managers - Social Media Explorer

Selling workforce management tools requires addressing the pain points of overworked managers rather than focusing on technical features.

Digital life

In graphic detail: The long road to accountability for social media platforms

Big tech giants are now held accountable for harming children, marking a significant shift in social media regulation.

fromThe Berkshire Eagle

11 hours ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

fromExchangewire

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.

#linkedin

fromwww.socialmediatoday.com

Report shows document posts on LinkedIn see more engagement

Native document posts on LinkedIn generate the highest engagement, surpassing image and video content.

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

fromwww.socialmediatoday.com

Report shows document posts on LinkedIn see more engagement

Native document posts on LinkedIn generate the highest engagement, surpassing image and video content.

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromTechCrunch

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.

fromMarTech

19 hours ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.

#social-media-marketing

fromAol

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

UK news

'Social media transformed our business'

fromBusiness Insider

fromSitePoint Forums | Web Development & Design Community

E-Commerce

Brands that skimp on social media marketing do so at their own peril

Online marketing

How Does a Digital Marketing Agency Handle Social Media Marketing?

Marketing

How To Build A New Brand On Social Media Without Overspending

fromAol

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

UK news

'Social media transformed our business'

fromBusiness Insider

fromSitePoint Forums | Web Development & Design Community

E-Commerce

Brands that skimp on social media marketing do so at their own peril

Online marketing

How Does a Digital Marketing Agency Handle Social Media Marketing?

more#social-media-marketing

Marketing

How To Build A New Brand On Social Media Without Overspending

fromTechCrunch

18 hours ago

The Facebook insider building content moderation for the AI era | TechCrunch

Brett Levenson advocates for 'policy as code' to improve content moderation at Facebook, addressing deeper issues beyond technology.

#instagram

fromBGR

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

fromBGR

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.

#marketing

Marketing

Why Understanding Moments Matters More Than Reach

Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

#influencer-marketing

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

6 days ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.

fromSocial Media Explorer

How to Find the Right Influencer for Your Brand in 2026 - What AI Changes in the Discovery Process - Social Media Explorer

AI-powered tools are essential for effective influencer discovery, moving beyond follower count to match audiences with brand demographics in real time.

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

6 days ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.

fromSocial Media Explorer

How to Find the Right Influencer for Your Brand in 2026 - What AI Changes in the Discovery Process - Social Media Explorer

AI-powered tools are essential for effective influencer discovery, moving beyond follower count to match audiences with brand demographics in real time.

more#influencer-marketing

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromEntrepreneur

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

fromMarTech

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

fromNeil Patel

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.

fromHubspot

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.

Marketing tech

Tracking the value of social conversations through share of influence

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.

Marketing tech

Tracking the value of social conversations through share of influence

more#creator-marketing

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

AI Creators Can Go Viral. They Just Can't Close The Sale

AI-generated influencers like Baddie Betty are reshaping marketing with full control, lower costs, and projected market growth to $45.8 billion by 2030.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer agency mandates Brand Lift studies across campaigns to provide measurable, comparable impact metrics against traditional media channels.

3 weeks ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.

Social media marketing

3 weeks ago

Meta's measurement and attribution updates are welcomed, but not ground-breaking, ad execs say

Meta redefined click-through attribution and rebranded engaged view to engage-through to align with third-party reporting tools and reduce measurement discrepancies with platforms like Google Analytics.

fromPR Daily

Social media updates and new features to know this week - PR Daily

EU regulators target potentially addictive social features while TikTok launches a Local Feed, new ad products for entertainment, and Seedance 2.0 AI video tools.

New to native advertising? 5 ways to adapt social media ads for native

In 2022, major social platforms like Facebook and YouTube saw their first-ever declines in ad revenue. Many advertisers are looking to diversify their customer acquisition channels and reduce their reliance on social media ads. One alternative channel they're exploring is native advertising on the open web. Using native ads, businesses reach massive audiences across premium publisher properties at competitive rates.

Online marketing

fromEMARKETER

Social media still dominates marketers' priority lists

Social media is the top priority for 84% of US digital media professionals, surpassing influencer marketing by 23 percentage points.

Social Media Cultural Impact on Business

One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.

Why brands are shifting toward 'less precise, more accurate' gauges for paid social

Marketers are shifting from deterministic last-touch attribution to hybrid approaches and mixed-media modeling with AI to better estimate paid social and creator marketing impact.

fromSocial Media Today

The analytics blind spot: Why 70% of marketers can't prove social media ROI (and how to fix it)

Consolidate fragmented social and analytics data into a unified platform, define business-specific ROI and attribution, and measure true social media impact.

Facebook beats Twitter to become marketers' favourite social platform for campaigns

Marketers have voted Facebook as their preferred social platform for campaign development and evaluation the Direct Marketing Association's (DMA) inaugural 'social media scorecard'. The poll of 171 social marketers based in the UK found that Facebook was the most marketing-friendly social platform ahead of LinkedIn and Twitter, which were placed second and third respectively. YouTube was voted fourth and Google+ came fifth. While Facebook was preferred overall, Twitter returned favourable results for building brand awareness and LinkedIn was deemed the best platform for its user targeting tools.

Social media marketing

fromPR Daily