#sports-event-marketing
#sports-event-marketing
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#advertising #marketing #sports-marketing #ai #marketing-strategy #social-media #brand-strategy #consumer-behavior
#sports-marketing
Marketing
fromThe Drum
3 weeks agoOwn it or miss it: how tech is harnessing sports moments in marketing
Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
Marketing
fromThe Drum
3 weeks agoOwn it or miss it: how tech is harnessing sports moments in marketing
Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromwww.theguardian.com
10 hours agoSix great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses
Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
#experiential-marketing
Marketing
fromFast Company
2 days agoBrands are getting more physical
Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing tech
fromThe Berkshire Eagle
18 hours agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromAdExchanger
3 weeks agoThe Missed Opportunity In Performance TV: Long-Term Brand-Building | AdExchanger
TV's shift to digital enables precise short-term performance measurement, but overemphasis on immediate results undermines its strength as a brand-building channel requiring balanced long-term strategy.
fromForbes
2 months agoHow To Engage Customers With Fresh, Immersive Marketing Experiences
As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Marketing
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