#star-market

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#social-media
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Media industry
fromNatesilver
8 hours ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Fashion & style
fromHer Campus
6 days ago

Consumerism, Conformity, & The Death Of Originality

Social media marketing influences consumer behavior, leading to conformity and potential loss of individuality in personal style.
Marketing
fromFortune
18 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
#ai
Marketing tech
fromDigiday
3 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Music production
fromIndieWire
3 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Marketing tech
fromDigiday
3 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Music production
fromIndieWire
3 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Startup companies
fromwww.businessinsider.com
21 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
fromwww.theguardian.com
2 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Careers
fromSilicon Canals
3 days ago

8 status symbols that used to mean success but now just signal insecurity - Silicon Canals

Status symbols have shifted from markers of success to indicators of insecurity and financial struggle.
Video games
fromKotaku
2 days ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Music production
fromLos Angeles Times
2 days ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
Film
fromCalifornia Post
3 days ago

Fears grow of 'Detroit-Style' decline as Hollywood jobs evaporate

Los Angeles' TV/film industry faces a significant decline, with a 30% drop in jobs since 2022, raising concerns of a 'Detroit-style' collapse.
#kris-jenner
#tiktok
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Growth hacking
fromInman
4 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
Podcast
fromTheankler
5 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
#meta-platforms
Business
from24/7 Wall St.
5 days ago

Meta Platforms Surges 4% as Smart Glasses Launch and AI Push Give Investors Reason to Buy the Dip

Meta Platforms shares rose 4% due to Morgan Stanley's Top Pick designation, smart glasses launch momentum, and renewed confidence in AI infrastructure.
fromBenzinga
5 days ago
Social media marketing

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Venture
fromThe Motley Fool
4 days ago

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.
Business
from24/7 Wall St.
5 days ago

Meta Platforms Surges 4% as Smart Glasses Launch and AI Push Give Investors Reason to Buy the Dip

Meta Platforms shares rose 4% due to Morgan Stanley's Top Pick designation, smart glasses launch momentum, and renewed confidence in AI infrastructure.
Social media marketing
fromBenzinga
5 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
fromIndependent
5 days ago

How we ALL bought into looksmaxxing: There's nothing new about the extreme pursuit of physical perfection - just ask the contestants of The Swan

The stars were unhappy with their photos from the Vanity Fair Oscar party, it was reported after the event. The problem was the harsh lighting, the problem was the grey carpet and the grey-to-mouse coloured backdrop, the problem was the heat that broke many of the stars out in a sweat.
Television
UK politics
fromwww.independent.co.uk
5 days ago

MPs call for booming' influencer industry to be officially recognised

The Independent emphasizes the importance of accessible journalism and the recognition of the online creator economy for financial support and growth.
Arts
fromArtnet News
5 days ago

Kim Kardashian's Maximalist 'All's Fair' Wardrobe Is Up for Grabs

Kim Kardashian auctioned 24 outfits from All's Fair, raising $247,200 for the Legal Aid Foundation of Los Angeles.
#reality-tv
Television
fromIntelligencer
1 week ago

The True Religion of Reality Television

Abuse in reality shows often intertwines with religion, creating a troubling spectacle that raises ethical concerns.
Television
fromIntelligencer
1 week ago

The True Religion of Reality Television

Abuse in reality shows often intertwines with religion, creating a troubling spectacle that raises ethical concerns.
Marketing
fromFortune
21 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
fromThe Atlantic
1 day ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Marketing tech
fromForbes
2 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Startup companies
fromEntrepreneur
2 days ago

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.
#meta
fromTechdirt
3 days ago
Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Social media marketing
fromForbes
2 weeks ago

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.
fromTechdirt
3 days ago
Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Social media marketing
fromForbes
2 weeks ago

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.
Growth hacking
fromwww.businessinsider.com
4 days ago

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.
fromLondon Business News | Londonlovesbusiness.com
4 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
Careers
fromSilicon Canals
5 days ago

The most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals

Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
Online marketing
fromWorld Economic Forum
6 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
#instagram
Music production
fromwww.theguardian.com
3 days ago

People are exhausted by Blackpink and BTS': the DIY Chinese bands redefining corporate idol' pop

Idol culture in East Asia thrives, but China's government restrictions have stifled its idol industry and opportunities for aspiring performers.
Film
fromwww.theguardian.com
5 days ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
#creator-economy
fromForbes
6 days ago
Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Media industry
fromForbes
4 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromFast Company
2 days ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
4 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Media industry
fromForbes
4 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromFast Company
2 days ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromForbes
4 days ago

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

The creator economy is shifting focus from proving value to scaling, with U.S. ad spend reaching $37 billion.
fromFast Company
6 days ago

3 insights into the future of business from Steven Bartlett

"I'm not [hiring] anyone in between," he says, noting that he recently spoke with a promising candidate who said she'd not used Claude Code-nor had she built anything with agents. She didn't get the job.
Careers
fromThe Cut
4 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Madrid food
fromenglish.elpais.com
3 weeks ago

Sold out' as a fictional story: How the music industry learned to sell success even when it didn't exist

Sold-out signs in Spain's live music industry function as marketing tools rather than accurate capacity indicators, with venues using modular configurations and guest lists to artificially create sold-out narratives that legitimize events regardless of actual financial performance.
Marketing tech
fromDigiday
6 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
#publishers
Media industry
fromDigiday
5 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromDigiday
5 days ago
Media industry

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Media industry
fromDigiday
5 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Media industry
fromDigiday
5 days ago

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
Marketing tech
fromAdExchanger
6 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
Television
fromInterview Magazine
2 weeks ago

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.
Media industry
fromIndieWire
4 days ago

To Access Stranded Capital, Filmmakers Need to Learn Demand-Side Thinking

Shifting from supply-side to demand-side thinking is crucial for independent filmmakers to attract investment and audience interest.
fromTechCrunch
4 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
#experiential-marketing
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing tech
fromThe Hollywood Reporter
6 days ago

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
#gen-z
Marketing
fromForbes
3 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromForbes
3 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromForbes
3 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Media industry
fromFast Company
2 weeks ago

The 'bestie-fication' of media is doing a disservice to everyone

Influencers are increasingly replacing traditional journalists in interviews, leading to a shift in entertainment journalism and interview dynamics.
Marketing
fromThe Drum
4 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
#celebrity-endorsements
Media industry
fromThe Atlantic
2 weeks ago

How Long Is 15 Minutes of Fame, Really?

Celebrity fame is temporary and transient, unlike hereditary royalty, with most stars eventually fading into obscurity despite efforts to maintain relevance.
fromGadget Review
6 days ago

Pamela Anderson Fronts Campaign That Says No to AI-Generated Models

"At the end of the day, while AI can mimic an image, it can never capture the soul, warmth, or energy of a human being," says brand president and executive creative director Jennifer Foyle.
Marketing
Marketing
fromwww.businessinsider.com
6 days ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
Marketing
fromInc
1 week ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromForbes
1 week ago

AI Creators Can Go Viral. They Just Can't Close The Sale

AI-generated influencers like Baddie Betty are reshaping marketing with full control, lower costs, and projected market growth to $45.8 billion by 2030.
fromVulture
1 month ago

A Grand Theory of Celebrity and Who-dom

And by "Who-dom," I don't mean the Seussian variety but the taxonomy coined by 's Lindsey Weber and Bobby Finger: the vast, sub-stratospheric tier of celebrity occupied by figures whose fame is intensely meaningful to some and virtually nonexistent to everyone else. Whos are defined in opposition to Thems, the indisputable celebrities known to most except those living under a rock or who willingly reject the very notion of pop culture,
Books
fromHer Campus
3 weeks ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Marketing
fromTheWrap
3 weeks ago

Top Marketing Execs Say Hollywood's Embrace of Brand Integration Offsets Industry Cuts | Video

Hollywood studios increasingly embrace brand integration in film and television to offset production budget cuts, with audiences accepting placements when executed authentically and organically.
fromenglish.elpais.com
1 month ago

What is media impact value, the algorithm the fashion industry is fixated on

Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.
Marketing tech
Social media marketing
fromwww.nature.com
1 month ago

Evaluating celebrity influence on brand attention, emotion, and memory

Celebrity and influencer endorsements shape consumer attitudes, credibility, engagement, and purchase intentions, with effectiveness driven by authenticity, endorser–brand fit, attractiveness, and market context.
fromDigiday
1 month ago

Despite flight to fame, celeb talent isn't as sure a bet as CMOs think

Nearly two-thirds (63%) of Super Bowl ads featured one or more celebrity talents this year, according to data from TV measurement company iSpot. Back in 2011, only around a quarter of ads included an A-lister, but a reliance on Hollywood names has been typical of Big Game ads since the start of this decade. It's part of a broader pattern. The "built-in affinity" a top name can bring means it's "an easy place to go," said Mike Hayward, chief creative officer at agency Copacino Fujikado.
Marketing
Marketing
fromForbes
2 months ago

AI Has A Brand Problem And Entertainment Is The Fix

Brands must build and own entertainment platforms to create durable cultural value because AI-driven content abundance commoditizes attention and distribution.
fromDigiday
2 months ago

Future of TV Briefing: Brands are spending more to advertise creators' content, making usage rights a focal point

Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.
Marketing
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