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Fashion & style
fromDesign Milk
3 days ago

The Iconic Swatch SKIN Line Takes on Tropical Tones

Swatch emerged in the 1980s as a sporty alternative to luxury watches, embracing new technologies during the quartz crisis.
fromWIRED
4 months ago

Swatch's New OpenAI-Powered Tool Lets You Design Your Own Watch

Dubbed AI‑DADA, Swatch says this AI-powered design tool lets you create entirely unique watches starting from a blank canvas and using only your imagination as a guide to the final outcome. After logging into your Swatch account, you prompt AI‑DADA with your own idea, then, in less than two minutes, a "unique watch design comes to life." To underline this uniqueness, each AI‑DADA watch carries a "1/1" sign on its case back.
Artificial intelligence
fromFast Company
6 months ago

Swatch mocks Trump's 39% tariffs on Switzerland with a special edition watch

Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Donald Trump imposed on U.S. imports from Switzerland last month. The tariffs - among the highest set by Trump worldwide - were met with shock and dismay in Switzerland, a leading producer of high-end watches and other luxury goods.
Miscellaneous
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Social justice
fromCreative Bloq
7 months ago

Swatch's controversial ad should've never been made

Swatch faced backlash for an ad featuring a model mimicking a racist gesture, prompting calls for a boycott despite a swift apology.
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fromYanko Design - Modern Industrial Design News
7 months ago

When Snoopy Gets the Gold Treatment: The MoonSwatch Mission to Earthphase Moonshine Edition - Yanko Design

The Mission to Earthphase Moonshine Gold is landing during the full moon on August 9, 2025, featuring navy bioceramic and actual precious metal accents.
Women in technology
fromstupidDOPE | Est. 2008
9 months ago

Swatch x Blancpain Dive Deeper With the Bioceramic Scuba Fifty Fathoms "Green Abyss" | stupidDOPE | Est. 2008

This latest watch is a stylish and eco-conscious collaboration between Swatch and Blancpain, inspired by the vibrant colors of the deep sea's Felimare Picta.
Fashion & style
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