Productivity
fromFast Company
3 days agoHow (and why) to give your team time to think
Teams are optimized for activity over creativity, leading to a lack of innovative breakthroughs.
Does the strength of relationship between marketer and agency correlate with more effective work? Using two unique and robust sets of data we have, for the first time, answered this question with an emphatic 'yes' The implications of our latest report are profound for marketers and their agencies, and arguably for any business relationship. Our analysis of winners of effectiveness awards over a 9-year period discovered that award-winning client and agency teams had better relationships than the average.
Culture eats strategy for breakfast. We've all heard this misattributed Peter Drucker quote and instinctively understand the disproportionate influence culture can have on an organization's business. However, if you asked five people to define organizational culture, you'd likely get 55 different answers. Chief among them would be something along the lines of "organizational culture is how we do things around here," the behaviors and norms that make up how a company engages in the collective production of work.
If a doctor ran the front desk, took vitals, performed X-rays, handled referrals, dealt with insurance, and did the paperwork, they'd only have time to see a few patients each day. They wouldn't have time to advance their craft, and they certainly wouldn't do their best work. Instead, a doctor's office organizes work so the doctor can focus on patient care. Delegating tasks doesn't mean the doctor avoids other responsibilities. It means the organization depends on the doctor to apply their expertise where it matters most.