The stars were unhappy with their photos from the Vanity Fair Oscar party, it was reported after the event. The problem was the harsh lighting, the problem was the grey carpet and the grey-to-mouse coloured backdrop, the problem was the heat that broke many of the stars out in a sweat.
Beauty of Joseon's gentle cleanser leans on a few skin-loving ingredients. Plum extract—rich in natural exfoliating acids—helps soften dead skin cells, while mung bean nourishes and strengthens the skin barrier. It's especially well-suited for oily or combination skin, helping keep excess shine in check while maintaining your skin's natural pH balance.
When pop sensation Sabrina Carpenter shared a TikTok video talking about her favourite lip balm, she described how it absorbs the lips' natural pH and "brings out this beautiful pink" and keeps them "super moisturised." The product went viral, as did the concept of pH-reactive make-up.
Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.
Dilated pupils, high on camera and often alone. On TikTok, more and more young people are publicly filming their drug use. The videos reach millions, often under a single hashtag: #Pingtok. The trend reflects a new visibility of drug use on social media. What once happened behind closed doors is now filmed, aestheticized and shared publicly sometimes with life-threatening consequences, and often unnoticed by parents.
You know those people who make you do a double-take when they mention their age? The ones who casually drop they're 52 but look like they could be in their mid-thirties? I met someone like this at a coffee shop last week. She mentioned her adult son was turning 30, and I nearly choked on my drink. I would've guessed she was maybe 40, tops. When I asked about her workout routine, she laughed and said she hadn't been to a gym in years.
Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
As a product discovered more than 150 years ago on a Pennsylvania oilfield, the humble pot of Vaseline may not seem like an obvious target for social media algorithms. Yet the brand's emergence as a TikTok talking point has placed it at the forefront of an advertising revolution, in which large companies are spending big on content creators and putting fewer resources into promoting products in traditional media.
It often starts small. A dab of concealer. A tinted moisturizer. Maybe a brow gel that goes from borrowed to bought. For many men, like Daniel Rankin, makeup has transformed from something taboo into a tool to make them look less tired and more put together. "I remember thinking, 'Am I really doing this?'" Rankin, a 24-year-old advertising agent from New York who likes to shop at Sephora, told CNBC. "But once I tried it, it just became normal."
On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
After weeks of living in sweatpants and a claw clip, there often comes a moment when you finally feel like getting ready again. Instead of running errands in pajama bottoms or dashing to work with wet hair, it suddenly sounds fun to put on a nicer outfit and step outside feeling cute. For many, the easiest way to accomplish this goal is with the viral "2/3 rule" from TikTok.