Offsite construction has delivered measurable environmental gains, with a peer-reviewed study showing an average reduction of 78.8% in construction waste compared to conventional methods. Under controlled factory conditions, reductions can reach up to 90%, highlighting significant improvements in sustainability.
Bergs Potter takes the cake for me, closely followed by the majolica-like planters at Williams-Sonoma and a few stylish designs from Ferm Living and Pottery Barn. These planters lean home decor over plastic planters, making them weather-resistant, durable pieces even on a wind-whipped balcony or hurricane-sacked home garden.
When you design your home with intentionality, you are essentially 'hard-coding' healthy behaviors into your daily rhythm. Health outcomes are the result of thousands of micro-decisions—so in his own home, he prioritized spaces like the kitchen, whose open layout makes cooking a pleasure, and the gym, centrally located.
Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.