#viral-fashion-trends

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fromwww.theguardian.com
10 hours ago

V&A Dundee celebrates the history of the catwalk, from discreet salons to today's extravaganzas

In 1971, Manolo Blahnik created shoes for the designer Ossie Clark's catwalk show in London. Relatively new to shoemaking, the Spanish designer forgot to put steel pins in the heels of the shoes, which meant that models wobbled, unbalanced, down the catwalk.
Fashion & style
Startup companies
fromwww.businessinsider.com
12 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
fromThe Atlantic
1 day ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Marketing
fromFortune
12 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
#social-media
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
fromwww.theguardian.com
1 day ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
#tiktok
Marketing
fromAdExchanger
6 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
London food
fromwww.theguardian.com
1 day ago

Not quite Greggs': TikTok creators put London's gentrified' bakeries to the test

A TikTok trend emerged where locals review upmarket cafes in north London, highlighting gentrification and community reactions.
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
5 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Marketing
fromAdExchanger
6 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
#dtc-beauty
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
fromArtnet News
2 days ago

How Elsa Schiaparelli Turned Surrealism Into High Fashion | Artnet News

Schiaparelli's timeless designs spun glamor out of the avant-garde, showcasing a unique blend of high fashion and artistic expression that continues to inspire.
Arts
fromArchitectural Digest
2 days ago

Table Mates: Clare Vivier and Heather Taylor Blend LA Cool and French Sophistication

Clare Vivier and Heather Taylor have perfected the art of hosting by dividing responsibilities, with Vivier focusing on wine and Taylor on flowers and dessert. Their friendship of 20 years has led to a seamless collaboration that enhances the dinner party experience.
Relationships
fromBoston.com
2 days ago

She knit an MBTA-themed sweater inspired by her commutes. The internet is loving it.

"There's been a lot of just public transit fervor going on. I have always taken the MBTA, so it's definitely a sight I'm familiar with."
Boston
Music production
fromLos Angeles Times
2 days ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
fromWWD
3 days ago

Adidas' Newest Originals Flagship Centers Around NYC's Creative Community

The new store preserves the building's historic character-keeping original brick walls exposed-while layering in contemporary materials such as metallic finishes, reflective surfaces, and semi‑gloss flooring.
Graphic design
fromwww.theguardian.com
3 days ago

The US is no longer the go-to place': How Korean culture is taking Latin America by storm

The Korean wave or hallyu that brought the country's culture to the world has now well and truly engulfed Latin America.
Madrid food
SF LGBT
fromLGBTQ Nation
5 days ago

8 unapologetically trans-owned businesses redefining fashion, art, and more - LGBTQ Nation

Trans individuals significantly influence culture and deserve visibility and support, especially through trans-owned businesses.
Toronto startup
fromFortune
5 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Fashion & style
fromFast Company
2 days ago

What John Galliano going to Zara tells us about fashion-and everything else

Fashion is a leading indicator of economic shifts, exemplified by John Galliano's partnership with Zara, signaling a new era in value creation.
Digital life
fromBuzzFeed
2 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
Marketing
fromSfgate
2 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
fromVogue
3 days ago

Discussing the Future of Shopping at the Vogue Business x Swap Shoptalk Dinner

At Shoptalk 2023, companies unveiled innovative tools that place AI at the forefront of commerce, reflecting a significant shift in retail dynamics.
E-Commerce
Environment
fromEarth911
1 week ago

8 Sustainable Women's Fashion Brands for Spring & Summer 2026

Fast fashion contributes to significant textile waste, with sustainable brands offering eco-friendly alternatives.
Arts
fromArtnet News
5 days ago

Kim Kardashian's Maximalist 'All's Fair' Wardrobe Is Up for Grabs

Kim Kardashian auctioned 24 outfits from All's Fair, raising $247,200 for the Legal Aid Foundation of Los Angeles.
fromABC7 Los Angeles
5 days ago

Anne Hathaway, Meryl Streep kick off 'The Devil Wears Prada 2' global tour in fashion-forward looks

Meryl Streep and Anne Hathaway kicked off their global press tour for 'The Devil Wears Prada 2' in Mexico City at Museu Frida Kahlo, debuting new looks for the evening.
Film
Fashion & style
fromwww.businessinsider.com
12 hours ago

I work in Big Tech and always dress up for the office. My rule? No crop tops, but tight dresses are on a case-by-case basis.

Dressing professionally has positively influenced career outcomes for Crystal McDuffy, a marketing manager in tech.
E-Commerce
fromVogue
2 days ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
fromTechCrunch
4 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Fashion & style
fromEsquire
2 days ago

The Mens Shoe Trends You Should be Shopping This Spring

Transitional weather requires versatile footwear choices, including fisherman sandals, canvas sneakers, and backless loafers for spring.
fromLondon Business News | Londonlovesbusiness.com
2 weeks ago

How fashion weeks forge brand identity - London Business News | Londonlovesbusiness.com

Participating in London Fashion Week is not a luxury but a necessity for any emerging brand aiming to go global. It's your ticket to the world of international fashion. - Katie England, Creative Director of Topshop and curator of the New Generation program
London startup
fromThe Cut
4 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Fashion & style
fromBustle
2 days ago

Bella Hadid Just Provided The Blueprint For Wearing CBK's Fave Accessory In 2026

Carolyn Bessette Kennedy's style, including her headband, is influencing current fashion trends among celebrities and fashion enthusiasts.
Privacy technologies
fromWIRED
2 weeks ago

'100 Video Calls Per Day': Models Are Applying to Be the Face of AI Scams

Scam compounds in Cambodia recruit young women through fake AI modeling jobs offering high salaries while using passport confiscation and restrictive working conditions to control victims.
E-Commerce
fromwww.theguardian.com
3 days ago

Secondhand clothes sales forecast to hit $289bn as AI helps shoppers find deals

Secondhand clothing sales are projected to grow 12% this year, reaching $289bn, driven by AI and social media influencers.
#creator-economy
fromForbes
4 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
fromThe Business of Fashion
1 month ago
Marketing tech

The Metrics That Matter in Today's Creator Economy

AI-enabled predictive tools identify which creators and content styles will resonate, shifting influencer marketing toward measurable, performance-focused advertising.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Fashion & style
fromBustle
2 days ago

Exclusive: Justine Lupe's Hack For Elevating Sneakers Is The Easiest Thing You'll Learn Today

Justine Lupe prioritizes comfort in her style, often opting for practical footwear even at glamorous events.
Marketing
fromVogue
6 days ago

The Anti-AI Slop Playbook

Gucci's AI-generated campaign images have sparked debate about the use of technology in fashion marketing.
Fashion & style
fromSlate Magazine
2 days ago

Racked by Indecision, Women Are Buying Multiple Wedding Dresses-and Regretting Them All

Courtney's wedding dress journey led to purchasing 13 dresses, ultimately resulting in a $130 online dress for her wedding.
fromwww.businessinsider.com
6 days ago

How content creators 'supercharged' Coach's Gen Z strategy

What we needed was to build brand relevance with the younger generation. Content creators became a crucial part of Coach's marketing plan, with partnerships evolving to longer-term collaborations.
Marketing
fromBustle
3 days ago

Kendall Jenner, Tate McRae, & More It Girls Are Obsessed With This Y2K-Era Bag

The Paddington was first introduced in 2005 by Chloé's then-creative director, Phoebe Philo, and famous fans of the label's free-spirited aesthetic were immediately on board.
Fashion & style
Miscellaneous
fromRetail Dive
1 month ago

How Coach cocreated a campaign with Gen Z communities around the world

Coach's spring 2026 'Explore Your Story' campaign co-creates with Gen Z communities globally, featuring brand ambassadors and miniature readable book charms based on classic literature titles.
fromEsquire
2 days ago

Take a Look Inside Future's Louis Vuitton Speedy Bag

Future serves. He volleys. He shouts '15/Love' from the baseline. Now you know. This knowledge comes courtesy of Louis Vuitton's latest campaign, dubbed, appropriately, 'In My Bag.'
Fashion & style
fromGadget Review
6 days ago

Pamela Anderson Fronts Campaign That Says No to AI-Generated Models

"At the end of the day, while AI can mimic an image, it can never capture the soul, warmth, or energy of a human being," says brand president and executive creative director Jennifer Foyle.
Marketing
Fashion & style
fromwww.businessinsider.com
3 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
Social media marketing
fromUSA TODAY
4 weeks ago

One person's trash is social media's treasure as thrift shopping becomes trendy online

Thrifting content on social media has become a major trend, driving increased foot traffic to secondhand stores and shifting consumer culture toward sustainable shopping and unique finds.
Fashion & style
fromBustle
3 days ago

Zendaya's Feathery Skirt 'Fit Was Business On Top, Party On The Bottom

Zendaya showcases innovative fashion by blending traditional bridal elements with modern trends during her press tour for The Drama.
#spring-fashion
Fashion & style
fromTravel + Leisure
5 days ago

15 Fashion Trends That Are 'Out' for Spring-and What a Stylist Says to Wear Instead, From $17

Spring 2026 fashion emphasizes bold colors, tailored silhouettes, and practicality, moving away from minimalism to express personality and comfort.
Fashion & style
fromwww.theguardian.com
4 days ago

Jess Cartner-Morley on fashion: spring has sprung, so put away your coat and banish the black tights

Spring dressing requires a shift away from winter staples like black tights to embrace lighter, more versatile options.
Fashion & style
fromTravel + Leisure
5 days ago

15 Fashion Trends That Are 'Out' for Spring-and What a Stylist Says to Wear Instead, From $17

Spring 2026 fashion emphasizes bold colors, tailored silhouettes, and practicality, moving away from minimalism to express personality and comfort.
Fashion & style
fromwww.theguardian.com
4 days ago

Jess Cartner-Morley on fashion: spring has sprung, so put away your coat and banish the black tights

Spring dressing requires a shift away from winter staples like black tights to embrace lighter, more versatile options.
Fashion & style
fromwww.7x7.com
3 days ago

Luxury Reseller The Nobo Opens in SF, McMullen Stocks Up For Spring + More Shop Talk

Circular fashion and vintage shopping are thriving, with The Nobo offering a unique consignment and barter experience in a curated boutique setting.
#fashion
fromBustle
4 days ago
Fashion & style

Elsa Hosk Is The Newest Member Of Kendall Jenner's Trench Coat Brigade

Fashion & style
fromwww.kaltblut-magazine.com
4 days ago

Embrace the Moire: Mandarina Duck's Spring/Summer 2026 Collection

Mandarina Duck's Moire collection reinterprets camouflage with a black-and-white pattern, emphasizing sustainability and functionality in modern fashion.
Fashion & style
fromBustle
6 days ago

The Slogan Tee Is Back, According To Bella Hadid & Lili Reinhart

Graphic tops are making a comeback, showcasing bold statements and personal expression in fashion.
Fashion & style
fromVogue
1 week ago

Who Won Awards Season on Social Media?

This awards season showcased significant fashion moments, with designers leveraging red carpet appearances for brand visibility and engagement on social media.
fromenglish.elpais.com
1 month ago

What is media impact value, the algorithm the fashion industry is fixated on

Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.
Marketing tech
Social justice
fromInsideHook
2 months ago

Why Is Everyone So Pissed About a Viral Target Sweater?

A Target-promoted "Dump Him" sweater provoked debates over gendered marketing, online culture, and interpretations ranging from breakup encouragement to broader social critique.
Fashion & style
fromInsideHook
6 days ago

What Do Celebrities and Tastemakers Have in Common? A Love for These Loafers.

Harry Styles and Jacob Elordi popularize the Eel Loafer, a unique ruched leather slip-on from The Row, reflecting a trend in menswear footwear.
Fashion & style
fromMail Online
2 weeks ago

Fashion trends repeat every 20 years - low-rise jeans latest revival

Fashion trends repeat on a 20-year cycle, with styles rising in popularity, falling out of favor, and experiencing revival approximately every two decades.
fromDocumentjournal
1 month ago

Once upon a time, fashion got dirty

In the show, "dirty" extends to anything that breaks fashion's pact with propriety. Here are clothes caked in grime, blotted with makeup, stiffened by salt, pieced from trash, frayed, and faded. The garments span decades, from the 1980s through the mid-2000s, when the likes of Vivienne Westwood and Jean Paul Gaultier built their fame on defying convention, to today, when corporatization has made such daring increasingly rare. But forgoing practicality frees certain designers from the demands that the body be polite-and thereby policed.
Fashion & style
fromIndependent
1 month ago

I tried 2026's hottest womenswear trend - and I've never had more compliments

Stylist and writer Orla Dempsey tried on some ties for a week, following a big fashion trend for 2026 and following in the footsteps of some famous faces
Fashion & style
fromCN Traveller
1 month ago

10 best fashion exhibitions worth travelling for in 2026

Travelling for art can be incredibly virtuous and culturally rewarding, like collecting souvenirs for your eyes (and from the post card rail in the gift shop). Remembering to research what is on before I book flights is a lesson I learnt all too well after I missed the Metropolitan Museum's fashion exhibition in 2016 by one day. As a fashion obsessed 20 something, I did not take this well and have since improved my itinerary planning and exhibition calendar checking.
Fashion & style
fromOK Magazine
2 months ago

How Influencers Are Shaping Fashion

Even a casual mention of online lottery tucked into lifestyle chatter feels normal because influencers blend interests so effortlessly across posts, creating a steady flow of conversation that pulls you in. Fashion content has a now-or-never feel. Fashion choices are seen as they happen, rather than in a presentation. Fashion influencers are turning mundane environments into instant fashion displays. This authenticity inspires a whole new generation of fashion with a fresh look.
Fashion & style
Fashion & style
fromwww.theguardian.com
2 months ago

Tell us: what are you wearing right now and why does it matter?

Clothing functions as powerful non-verbal communication, reflecting identity, occupation, and workplace needs while enabling personal expression.
Fashion & style
fromTravel + Leisure
2 months ago

15 Fashion Trends That Are 'Out' for 2026-and What a Stylist Says to Wear Instead, From $20

Update wardrobes for 2026 by swapping dated pieces for versatile, comfortable staples and optimistic, wearable statement colors and prints.
Fashion & style
fromSheFashionable
2 months ago

20 Ways Social Media Changed How We Dress - SheFashionable

Social media transformed fashion by accelerating trends, elevating influencers, enabling niche communities, algorithmic personalization, direct brand communication, and casualized dressing.
Fashion & style
fromThe Business of Fashion
1 month ago

Why Fashion Needs to Stop Sleeping on YouTube

Long-form, authentic YouTube content can build community, drive sales, and become a competitive marketing advantage for fashion brands willing to invest in original video.
Fashion & style
fromThe Business of Fashion
2 months ago

How Fashion Marketers Will Nab Attention in 2026

Fashion brands must prioritize human-centered, intentional slow advertising—combining in-person connection, emotionally engaging entertainment, and selective AI use to earn consumer attention in 2026.
fromBustle
1 month ago

65 bougie things you'll want to show off that are actually cheap as hell

If you love the clean lines, rich textures, polished finishes, and elevated functionality that often comes with luxury products, you'll be glad to know that it can all be had for much less than you'd expect. Case in point? These bougie things with that same expensive vibe are actually cheap as hell. They look and feel so good, you'll actually want to show them off.
Fashion & style
fromCN Traveller
1 month ago

I've been to more than 200 fashion shows in my career - this is the most spectacular show I've seen

The end of the show did not mark the end of the trip. Back at the Le Grand Bellevue the group divided between fireside hot chocolates and the hotel's spa. The hotel's Le Grand Spa is over 3,000 square metres and has eight different types of saunas, several ice showers, foot baths and an outdoor bubble pool (named thus as it's bigger than your standard jacuzzi).
Fashion & style
fromwww.theguardian.com
1 month ago

Filled with good intention: could the new It bag be an antidote to the tote?

It's not a multi-thousand pound handbag from Hermes that best captures the new era of It bags, but a 149 tote from John Lewis. Launched this season, it's deeper (45cm) and taller (33cm) than your average handbag, and comes loaded with good intentions. It's able to hold your packed lunch, flask and book, as well at a push as your gym kit.
Fashion & style
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