#viral-toy

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Marketing
fromFortune
9 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Digital life
fromBuzzFeed
2 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
Startup companies
fromwww.businessinsider.com
12 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
fromThe Atlantic
1 day ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
NYC parents
fromThe Atlantic
2 days ago

You Don't Really Need a NeeDoh-Do You?

NeeDohs, stress-relieving toys, are in high demand and sold out due to their popularity among children and social media influence.
fromwww.theguardian.com
1 day ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Television
fromBustle
3 days ago

Seeing Aging Cartoons Is A Special Kind Of Heartbreak

Woody's aging in Toy Story 5 challenges the unspoken rule that animated characters do not age.
Fashion & style
fromwww.businessinsider.com
3 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
Video games
fromFast Company
4 days ago

Meet the 'Club Penguin' superfans giving the game a second life

Club Penguin was a popular virtual world for tweens, but it faced shutdowns and attempts at revival after Disney's closure.
Gadgets
fromEngadget
4 days ago

Robosen Soundwave review: A childhood dream made real

Robosen's latest Soundwave model impressively combines design accuracy with auto-conversion features, appealing to nostalgic fans of the Transformers franchise.
fromTechCrunch
4 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
#tiktok
Social media marketing
fromTheWrap
5 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
Marketing
fromAdExchanger
6 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Games
fromFast Company
4 days ago

TikTok DMs have a hidden easter egg-and it's no joke. How to find and play the secret emoji game

A hidden alligator emoji game is available in TikTok DMs, providing a fun distraction for users.
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
5 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Social media marketing
fromTheWrap
5 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
Marketing
fromAdExchanger
6 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
#ai
Humor
fromMashable
5 days ago

Fruit Love Island and other AI fruit slop are taking over the internet

AI-generated content like Fruit Love Island captivates millions, raising questions about human engagement with digital culture and entertainment.
fromFast Company
5 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

Humor
fromMashable
5 days ago

Fruit Love Island and other AI fruit slop are taking over the internet

AI-generated content like Fruit Love Island captivates millions, raising questions about human engagement with digital culture and entertainment.
fromFast Company
5 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

Marketing
fromUnHerd
3 days ago

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.
Video games
fromThe Atlantic
5 days ago

Working a Fake Job Is a Great Pastime

Retro Rewind, an indie store simulator, captivates players with its nostalgic retail management experience, contrasting sharply with high-action games like Resident Evil Requiem.
Television
fromwww.businessinsider.com
4 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Media industry
fromwww.businessinsider.com
5 days ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
#gen-z
fromFortune
4 days ago
Digital life

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

fromFast Company
2 months ago
Digital life

Why is everyone posting 2016? What to know about the nostalgic social media trend that's dominating TikTok

Digital life
fromFortune
4 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
fromFast Company
2 months ago
Digital life

Why is everyone posting 2016? What to know about the nostalgic social media trend that's dominating TikTok

Wellness
fromInsideHook
2 weeks ago

This '60s-Era Sex Toy Is the Only One You Need

Wand vibrators remain the most effective and versatile sexual wellness product, outselling technologically advanced alternatives despite nearly 60 years of market competition.
#nostalgia
fromFortune
2 months ago
World news

Twenty-somethings discover nostalgia, throwing back to a carefree time before the 'dark days': 2016 | Fortune

fromFortune
2 months ago
World news

Twenty-somethings discover nostalgia, throwing back to a carefree time before the 'dark days': 2016 | Fortune

fromBusiness Insider
2 weeks ago

I went to an estate sale to find out why millennials and Gen Zers love buying cheap stuff from aging baby boomers

I call it the tsunami of stuff. It's cresting. There are a lot of baby boomers. America's over-65 population reached 55.8 million in 2020, and an additional 42.4 million are in the 55-64 age group. This adds up to nearly 100 million people who have amassed a large amount of possessions - stuff they bought, stuff they got from their own parents, stuff their kids stuck them with.
Boston real estate
Digital life
fromwww.businessinsider.com
6 days ago

AI anxiety is driving Gen Z to CDs, DVDs, and Nintendo DS games I went to see what old tech costs now

Younger generations are increasingly embracing analog technology, reflecting a desire for human connection over digital experiences.
Psychology
fromThred Website
3 weeks ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
2 weeks ago

Cultural Relevance: Apple's 'Unhinged' TikToks Are Weird by Design | Muse by Clios

With the recently launched MacBook Neo -Apple's cheapest laptop yet-the company is once again betting on intrigue over explanation. It does not seem especially worried about being too vague, showing too little of the product or leaving viewers asking, 'What am I watching?' After all, that same creative risk helped make 'Silhouettes' iconic.
Apple
Marketing
fromwww.businessinsider.com
6 days ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
fromThe Atlantic
3 weeks ago

What's the Point of a Drop When Everything's a Drop?

Scarcity is humanity's great motivator. This has been true forever, since back when we were basically apes: The most important resources-food, shelter, mates-were the ones that were most in demand. Shortage meant value, and being attuned to value meant staying alive. We learned to focus on the rare thing at the expense of what was around it-psychologists call this "tunneling"-and to prioritize avoiding loss over gaining rewards.
Coffee
Relationships
fromBuzzFeed
3 weeks ago

My Friend Is Getting TikTok Famous Using My Trauma And I'm Not Sure What To Do

An advice column addresses relationship and personal challenges, including household labor expectations, coming out to religious parents, and friend exploitation of trauma.
Privacy professionals
fromFuturism
4 weeks ago

Children's Toys Are Shipping With Adult AI Inside Them

Leading AI companies conduct minimal vetting of developers accessing their models, allowing child-unsafe AI products to reach market despite known risks.
Gadgets
fromwww.dailymail.co.uk
3 weeks ago

Retro gaming consoles that are now worth a FORTUNE - do you have one?

Vintage gaming consoles, particularly rare limited editions, have become highly valuable collectibles, with some reaching thousands of pounds on eBay due to nostalgia-driven demand.
fromThe Verge
4 weeks ago

The cute and cursed story of Furby

The hottest toy of 1998 was sort of adorable, and sort of annoying. It couldn't do much - couldn't do anything, really - but it could look at you, it could say some nonsense phrases, and it seemed uncannily aware of the world around it. That's all Furby needed to pretty much take over the world.
Humor
#american-girl-dolls
fromBuzzFeed
1 month ago
Miscellaneous

American Girl Dolls Just Got A Major Makeover And Millennials Are Absolutely Livid

fromBuzzFeed
1 month ago
Miscellaneous

American Girl Dolls Just Got A Major Makeover And Millennials Are Absolutely Livid

fromBusiness Insider
3 weeks ago

The two giants of the blind box world are joining forces

Both LABUBU and Sanrio have passionate fanbases, and this partnership engages collectors and fans alike, blending timeless Sanrio appeal with the playful mischief that has made LABUBU a global icon.
Fashion & style
Marketing
fromEntrepreneur
2 weeks ago

Could 90s-Inspired Marketing Be the Key to Winning Over Gen Z?

Nostalgia marketing leverages retro branding to build trust with Gen Z by invoking comforting memories and feelings of authenticity.
fromBustle
3 weeks ago

TikTok's "Mood Ring" Nails Are Pure '90s Nostalgia

A dark gel base creates depth, layered with a silver cat-eye polish that's magnetized so the shimmer pools toward the center like a glowing orb. On top, an iridescent chrome powder creates that signature color shift. Of course, none of these techniques are new - chrome powders and cat-eye gels have both been trending on their own recently - but paired together, they deliver a nail design that feels surprisingly fresh.
Fashion & style
Digital life
fromThe Independent
3 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Marketing
fromBusiness Insider
2 weeks ago

How Barbie became a $1 billion-a-year brand

Barbie sales are declining after years of dominance despite the blockbuster movie, while competitors like Hasbro gain ground in digital gaming and interactive entertainment.
Apple
fromEntrepreneur
1 month ago

This Nostalgic Apple Product Is Making a Major Comeback - and You Can Thank Gen Z For It

Gen Z and young adults are purchasing used iPods to escape streaming fatigue and own their music libraries, with prices rising 60% since 2023 and search interest increasing 8% year-over-year.
Television
fromBusiness Insider
1 month ago

From landlines to VHS tapes, millennials and Gen Z parents are bringing an analog childhood to Gen Alpha

Millennials and Gen Z parents are introducing retro items like VHS tapes, Tin Can phones, and physical media to their children to foster connection, imagination, and independence while slowing down screen time.
Digital life
fromFortune
3 weeks ago

Gen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune

Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
fromKotaku
1 month ago

The Zoomer Obsession With DVDs Is A Blueprint For Saving Gaming - Kotaku

Physical media sales, DVDs especially, are experiencing a new burst of popularity. After a decade of freefall, enthusiasm among Gen Z halved a 20 percent sales decline in 2024 to just 9 percent in 2025. Stores have noticed. The Times' Karla Gachet spoke with staff at cultural hubs like Cinefile and Vidiots to discover why 2026 is already shaping up to be their biggest year, with the latter renting a surprising 1,000 DVDs a week.
Media industry
#marketing-strategy
fromInc
3 weeks ago
Marketing

Meet the "No-Name Creator": The Surprising Social Media Trend Driving Sales in 2026

Consumers reject traditional paid influencer marketing; brands must adopt reactive strategies aligned with real-time culture and trending moments to maintain relevance.
fromEntrepreneur
1 month ago
Marketing

Why the Era of Viral Marketing Is Over

Disciplined, incremental optimization through operational efficiency now outperforms splashy campaigns and major reinventions in volatile markets with reduced failure margins.
Marketing
fromInc
3 weeks ago

Meet the "No-Name Creator": The Surprising Social Media Trend Driving Sales in 2026

Consumers reject traditional paid influencer marketing; brands must adopt reactive strategies aligned with real-time culture and trending moments to maintain relevance.
World news
fromwww.theguardian.com
2 months ago

Stable genius? How a defective crying horse' toy went viral in China

A defective red horse plush with an upside-down smile went viral in China as a symbol of worker burnout, sparking massive orders.
Pets
fromBusiness Insider
1 month ago

I found the next hot toy trend: It's the highland cow.

Highland cows are emerging as the next trending plush toy, poised to replace capybaras and axolotls in toy aisles nationwide.
UK news
fromBusiness Matters
2 months ago

Toy sellers watch social media curbs as UK market returns to growth

UK toy market returned to value growth in 2025, driven by older buyers ('kidults') and franchise-led trends, while social-media restrictions pose emerging risks.
E-Commerce
fromWIRED
2 months ago

Our Favorite Blind Boxes for Little Treat Enthusiasts

Blind boxes and mystery collectibles are a lasting, popular consumer trend offering surprise items that are widely available online and appealing as cute gifts.
Gadgets
fromEngadget
1 month ago

Here are my favorite things from Toy Fair 2026

Toy Fair 2026 showcased major releases including Transformers anniversary reissues and Matrix centerpiece, detailed Hot Wheels F1 and specialty models, and collectible toy lines.
fromBuzzFeed
2 months ago

Just 40 Toys That'll Have Your Kids Completely Entranced (And, Hopefully, Out Of Your Hair)

As a parent myself, I know what I'm mostly looking for when buying another toy is that it'll ACTUALLY keep my kids engaged long enough to bring a sliver of peace to my home (a tough task, to say the least!). From Magna-Tiles and the new Toniebox 2 to colorful sensory tubes and a LeapFrog Touch and Learn eReader, my kids have tried out enough of these items to lead you in the right shopping direction!
Parenting
Social justice
fromInsideHook
2 months ago

Why Is Everyone So Pissed About a Viral Target Sweater?

A Target-promoted "Dump Him" sweater provoked debates over gendered marketing, online culture, and interpretations ranging from breakup encouragement to broader social critique.
Food & drink
fromBuzzFeed
2 months ago

Gone But Not Forgotten - Here Are 20 Discontinued Snacks That People Still Yearn For In 2026

Beloved snacks like Altoids Sours (tangerine) and Philadelphia Cheesecake Bars were discontinued, sparking nostalgia and high secondary-market demand.
E-Commerce
fromBustle
2 months ago

65 Weird-As-Hell Things We're Loving Right Now

Quirky, practical Amazon products include cat-hanging cup spoons, rose-shaped buildable blush, and liquid-latex nail guards to prevent messy cuticles.
Parenting
fromBuzzFeed
2 months ago

Buying Gifts For Kids Can Be Hard, So Here Are 56 Parent-Approved Options To Help

Choose parent-approved, long-lasting gifts that match children's interests; options include book subscription boxes, laser tag sets, marble runs, and other versatile toys.
Film
fromBusiness Insider
2 months ago

Mattel has launched its first autistic Barbie. Here's how the doll has changed through history.

Barbie evolved from a 1959 toy into a diverse, culturally influential brand that spurred the Barbiecore trend and earned $5.3 billion in net sales in 2024.
fromSilicon Canals
2 months ago

9 things Boomers refuse to throw away that their kids will put straight in the trash without opening - Silicon Canals

My father kept manuals for products we hadn't owned in years, filed alphabetically in a cabinet. When I asked why, he looked at me like I'd suggested burning money. "What if we need to look something up?" The concept of finding any manual online in seconds just doesn't compute for a generation that had to rely on these paper lifelines.
Relationships
fromVulture
2 months ago

Obex Will Make You Nostalgic for Old Technology

What telling people to touch grass ignores, in part, is that grass is not all that good to touch. It's itchy and sticky - there could be bugs in there. There's a far more profoundjoyin touching machines, as is shown again and again in Albert Birney's Obex, which functions as both a shrine to and warning about our reliance on technology.
Film
fromTODAY.com
2 months ago

This Toddler's Best Friend is ... a Household Appliance (and Its Name is Jeff!)

"He would love to take it with him everywhere. He'll drag it around the house," Laney says. "He spends a lot of time trying to plug it in, which we try to not let him do. But even if it's not plugged in, he still likes to have it nearby because I think he just has become a fan of it now."
Gadgets
Television
fromInsideHook
2 months ago

What Are "Fan Edits," and Why Is Gen Z Obsessed With Them?

Heated Rivalry fan edits repurpose show scenes into music-driven mini-trailers that deepen emotional engagement and sustain fandom between seasons and books.
Gadgets
fromBuzzFeed
2 months ago

28 Budget-Friendly Toys That, According To Reviewers, Kids Are "Obsessed" With

A rainbow-colored, clue-shouting hide-and-seek gadget that encourages turn-taking and repeated play by offering hints and a celebration song when found.
Social media marketing
fromBusiness Insider
2 months ago

Misleading TikTok posts are going viral and driving backlash against brands. They're part of a gift card scheme.

A viral TikTok falsely claimed Sephora fired an employee; the account appears tied to a gift-card scheme harvesting personal data.
Gadgets
fromThe Verge
2 months ago

AI is coming for collectibles next

Collectible figurines paired with smart bases and LLM chatbots create interactive AI companions that let users converse with fictional and historical characters.
Gadgets
fromwww.wired.com
2 months ago

The Lego Pokemon Line Shows Toys Are Only for Rich Adults Now

Lego's new Pokémon line targets adult collectors with three expensive, display-focused sets from Generation I, excluding children by price and design.
Digital life
fromBuzzFeed
2 months ago

23 Things That Were So Common During The '90s That Are Basically Extinct Today

Everyday 1990s practices like meeting at airport gates, calling Moviefone, and leaving doors unlocked have largely disappeared due to security and technological change.
Digital life
fromFast Company
1 month ago

TikTok's trinket trading trend taps into the joy of being offline

Community trinket boxes encourage give-one-take-one exchanges of small novelties, creating sustainable, whimsical neighborhood sharing amplified by social media.
Marketing
fromExchangewire
1 month ago

Advertising, the 'Medium-Old' and the Smell of Gen Z Spirit...

Advertising prioritizes Gen Z partly because older consumers (40+) are less responsive to trend-driven influence, making them harder to target effectively.
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