I've built a number of demos already using Bluesky's APIs, and for the most part, they're easy to use and "just work" - which is all you want from an API. That was my expectation going into this little demo, but what I was really surprised by was the fact that everything I needed to do could be done without any authentication at all. I didn't need oAuth, I didn't need an API key, I just hit public endpoints and everything just worked.
Outage trackers such as Downdetector logged a dramatic surge in problem reports around midday GMT, with tens of thousands of users across regions, including the United States, the United Kingdom, Pakistan, and India, reporting problems accessing the service. Some described impossible login loops and error messages telling them only that "something went wrong." Here's where it gets curious: nobody from X has confirmed why the platform hiccupped.
Marketers have voted Facebook as their preferred social platform for campaign development and evaluation the Direct Marketing Association's (DMA) inaugural 'social media scorecard'. The poll of 171 social marketers based in the UK found that Facebook was the most marketing-friendly social platform ahead of LinkedIn and Twitter, which were placed second and third respectively. YouTube was voted fourth and Google+ came fifth. While Facebook was preferred overall, Twitter returned favourable results for building brand awareness and LinkedIn was deemed the best platform for its user targeting tools.
You don't need to pay for expensive software tools in order to analyze what people are saying about your brand online, according to Jazmin Griffith, the founder of social listening agency Que Lo Que. Social listening, or the act of tracking customer sentiment through social media comments and posts, is an important practice for any business with an online presence. "There's a lot of data out there," John Box, the CEO of Meltwater, a SaaS platform that provides social listening services, previously told Inc.