#youtube-podcast-rankings
#youtube-podcast-rankings

Streams up; downloads down. RIAA's 2025 year-end report

Total 2025 revenue for the radio industry reached $11.5 billion, with paid subscriptions and vinyl sales driving significant growth.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

fromMiami Herald

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

fromAdExchanger

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.

fromAol

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

fromMiami Herald

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

fromAdExchanger

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.

fromwww.theguardian.com

15 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.

Photography

fromKotaku

4 hours ago

YouTube's Gaming Historian Steps Back After 15 Years

"Today I'm announcing I will no longer be making Gaming Historian videos. There's nothing dramatic behind it, I promise."

Games

fromZDNET

fromInvestor's Business Daily

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.

Now even Netflix has its own video AI

Netflix's VOID model allows filmmakers to alter scenes by removing objects and generating new content without reshooting.

Media industry

Price Hikes Driving U.S. Streaming Video Sales Growth, Not New Subscribers

from24/7 Wall St.

fromInvestor's Business Daily

Netflix vs Spotify: Which Streaming Stock Will Outperform?

Netflix and Spotify show contrasting trajectories as they enter 2026, with Netflix expanding aggressively and Spotify focusing on user growth and operational efficiency.

Independent films

fromTheregister

23 hours ago

Now even Netflix has its own video AI

Netflix's VOID model allows filmmakers to alter scenes by removing objects and generating new content without reshooting.

Media industry

Price Hikes Driving U.S. Streaming Video Sales Growth, Not New Subscribers

from24/7 Wall St.

Netflix vs Spotify: Which Streaming Stock Will Outperform?

Netflix and Spotify show contrasting trajectories as they enter 2026, with Netflix expanding aggressively and Spotify focusing on user growth and operational efficiency.

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.

fromTNW | Investors-Funding

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.

fromArs Technica

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.

fromTNW | Investors-Funding

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.

Staff Picks: Best Songs of the Week March 28th - April 3rd

New music highlights include tracks from BbyMutha, Deb Never, and Disclosure, showcasing diverse styles and emotional depth.

Tech industry

fromThe Motley Fool

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

How much TikTok likes should you get to go viral? - London Business News | Londonlovesbusiness.com

TikTok virality depends on engagement, retention, and audience match rather than a specific number of likes.

Film

fromVariety

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

fromwww.businessinsider.com

How much TikTok likes should you get to go viral? - London Business News | Londonlovesbusiness.com

TikTok virality depends on engagement, retention, and audience match rather than a specific number of likes.

more#tiktok

Eddy Cue on how iTunes became Apple's services blueprint

"It truly revolutionized music, and it really gave us a whole different perspective of what services can do," Cue said.

Apple

Video games

fromEngadget

Indie Pass is a forthcoming subscription service exclusively for indie games

Indie Pass is a new subscription service for indie games launching on April 13, offering over 70 titles for $8 per month.

#video-marketing

The importance of video content in 2026 - London Business News | Londonlovesbusiness.com

Video will dominate online content consumption by 2026, making strategic video marketing essential for brand relevance.

fromSfgate

22 hours ago

Marketing

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

The importance of video content in 2026 - London Business News | Londonlovesbusiness.com

Video will dominate online content consumption by 2026, making strategic video marketing essential for brand relevance.

fromSfgate

22 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.

fromRolling Out

Social media marketing

Outloud Talent on what creators get wrong about brand deals

Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

fromwww.socialmediatoday.com

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

more#creator-economy

#youtube

Television

YouTube experiments with TV-style channels for CTV viewing

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.

fromwww.socialmediatoday.com

Media industry

Steve Goldstein: Podcasting 2026: The Ups and Downs of Audio in 2025

Television

YouTube experiments with TV-style channels for CTV viewing

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.

Media industry

Steve Goldstein: Podcasting 2026: The Ups and Downs of Audio in 2025

more#youtube

fromSocial Media Explorer

4 hours ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.

fromHarvard Business Review

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.

Business

If and How to Scale the Acquired Podcast

fromThe Drum

Media industry

Podcast listeners are moving faster than advertisers. The data shows it

Media industry

Spotify Is Turning Podcasting Into A Creator Business. Here's How

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.

fromHarvard Business Review

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.

Business

If and How to Scale the Acquired Podcast

fromThe Drum

Media industry

Podcast listeners are moving faster than advertisers. The data shows it

Media industry

Spotify Is Turning Podcasting Into A Creator Business. Here's How

more#podcasting

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.

#social-media

fromwww.theguardian.com

Digital life

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

Digital life

fromwww.theguardian.com

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

I used Apple Music's new AI tool to break out of my music rut - and it worked

Playlist Playground in iOS 26.4 allows users to create AI-generated playlists from prompts, offering a quick but sometimes inconsistent experience.

#publishing

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

fromExchangewire

Media industry

How Publishers are Balancing AI Fear with Opportunity

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

fromExchangewire

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.

more#publishing

#advertising

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

Fox News tops all news brands on YouTube with record-setting 1.5 billion video views during Q1 2026

Fox News Media dominated YouTube in Q1 2026 with 1.5 billion views, outperforming competitors significantly.

fromMarTech

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

fromCity AM

13 hours ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.

fromwww.businessinsider.com

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.

fromwww.mediaite.com

The Great Cable News Ratings Surge That Wasn't

Cable news ratings surge is misleading due to changes in Nielsen's measurement system, not actual audience growth.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

fromwww.socialmediatoday.com

Snapchat expands Creator Subscriptions to all eligible users

Snapchat's Creator Subscriptions are now available to all eligible Snap creators, allowing monetization through exclusive content offerings.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

#meta

fromTechdirt

Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

fromTechdirt

Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

fromwww.independent.co.uk

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

Media industry

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.

more#publishers

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.

2 weeks ago

Podcasts vs radio: Time spent metrics favor both by age (Edison Research)

Ages 13-24 prefer podcasts over AM/FM radio by more than two to one, while ages 55+ show the reverse preference, favoring AM/FM radio by an even wider margin.

fromInterview Magazine

2 weeks ago

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.

#instagram

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

fromBGR

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.

fromThe Verge

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

fromBGR

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.

fromThe Verge

Instagram tests letting you pay to view stories anonymously

Meta is testing an Instagram subscription with new features like anonymous story viewing and extended viewing times.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

fromThe Hollywood Reporter

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.

fromTheWrap

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.

fromBusiness Matters

YouTube named world's most influential brand as tech dominance grows

YouTube is ranked the world's most influential brand, reflecting the dominance of digital platforms in shaping global narratives.

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.

fromSemafor

Exclusive: Substack rival Beehiiv makes a push into podcasting

Beehiiv enters podcasting to compete in the creator economy by offering a comprehensive service for independent creators.

#podcast-consumption-trends

3 weeks ago

"Never been bigger"

The Infinite Dial's 28th annual survey reveals 57% of Americans use generative AI, with AI users consuming significantly more online audio, podcasts, and social media than non-users.

4 weeks ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.

Podcast

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

Podcast audiences prefer audio as primary format but increasingly expect video content, requiring publishers to invest in both formats strategically.

4 weeks ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.

more#podcast-consumption-trends

Podcast

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

fromwww.businessinsider.com

YouTube shows are closing in on traditional TV fast

Creator TV channels are emerging as a significant competitor to traditional TV, attracting advertisers with lower ad loads and substantial viewing hours.

fromBusiness Insider

Apple takes on YouTube and Spotify with a new video podcast push

Apple is making a bigger push into video podcasts as the medium continues to shift beyond its audio-only roots. The company said in a statement on Monday that it plans to roll out a revamped video experience in Apple Podcasts this spring, allowing users to switch between listening to an episode and watching it within the app. It also plans to add features, including the ability to download episodes for offline viewing.

Apple

Spotify is rolling out Audiobook Charts | TechCrunch

Spotify launches weekly Audiobook Charts for the U.S. and U.K., ranking top audiobooks by overall and genre categories based on listening behavior and engagement.

Spotify lowers monetization threshold for video podcasts | TechCrunch

Spotify is lowering its eligibility criteria for podcasters to monetize their videos on the platform, dropping the minimum episode requirement to three, minimum consumption hours to 2,000, and engaged audience member threshold to 1,000 over the last 30 days. When the company introduced its partner program to monetize video content last year, creators needed to have published 12 episodes, hit 10,000 consumption hours over the prior 30 days, and had at least 2,000 people stream their content in the last 30 days to be part of the program.

Music

Tech industry

fromUNILAD Tech

YouTube reveals insane revenue for first time proving it's bigger than streaming giant Netflix

YouTube generated $60 billion in 2025, surpassing Netflix's $45.18 billion, with $11.38 billion in fourth-quarter ad revenue.

#podcast-growth

fromEntrepreneur

Podcast

This Form of Media Is Now More Popular Than Talk Radio for the First Time. Here's Why That Matters.

Podcast

Podcasts overtake spoken-word radio in key metric (Edison Research)

Podcast

Podcasts surpass AM/FM talk radio in U.S. for first time, Edison Research find

Podcast

Americans now listen to podcasts more often than talk radio, study shows | TechCrunch

fromEntrepreneur

Podcast

This Form of Media Is Now More Popular Than Talk Radio for the First Time. Here's Why That Matters.

Podcast

Podcasts overtake spoken-word radio in key metric (Edison Research)

Podcast

Podcasts surpass AM/FM talk radio in U.S. for first time, Edison Research find

Podcast

Americans now listen to podcasts more often than talk radio, study shows | TechCrunch

Podcast

Podtrac unveils multi-channel podcast ranking

Media industry

Podstock partners with PodX Group to provide audience and revenue insights

Podcast

Podtrac unveils multi-channel podcast ranking

Media industry

Podstock partners with PodX Group to provide audience and revenue insights

more#podcast-analytics

10 Podcast Trends Reshaping Production, Promotion And Distribution

Podcasts must be repurposed across short-form video, live events, influencer content, and modular micro-assets to expand reach and sustain audience engagement.

A tale of two lists: Top new and existing podcasts of Q4

The Podcast Metrics division of Edison Research has released an interesting output of its relentless podcast metrics research: Top Ten New Podcasts of 2025. We compare that list with Edison's Top 50 Podcasts of Q4 list. First, the top ten new podcasts of 2025: Now, Edison's top 50 of all podcasts in Q4 - the top 10 shown below: The Joe Rogan Experience Crime Junkie

Podcast