#1990s-multimedia-campaigns

[ follow ]
#advertising #gen-z #consumer-behavior #social-media #tiktok #marketing #ai #nostalgia #marketing-strategy
Media industry
fromFortune
7 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromFast Company
12 hours ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Relationships
fromSilicon Canals
4 hours ago

Nobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals

Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Digital life
fromBuzzFeed
1 day ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
#connected-tv
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
more#connected-tv
Bootstrapping
fromTheregister
1 day ago

When a billboard survives the wind, but not the boot

A malfunctioning billboard in Cheyenne humorously highlights issues with the GRUB bootloader used in Linux systems.
Games
fromKotaku
1 day ago

GameStop Thought Buying Games Online Was A 'Passing Phase'

GameStop underestimated digital distribution, believing physical stores would remain dominant despite the rise of platforms like Steam.
E-Commerce
fromVogue
1 day ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
#social-media
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromForbes
5 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
5 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
more#social-media
Music production
fromwww.theguardian.com
2 days ago

People are exhausted by Blackpink and BTS': the DIY Chinese bands redefining corporate idol' pop

Idol culture in East Asia thrives, but China's government restrictions have stifled its idol industry and opportunities for aspiring performers.
#tiktok
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
4 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Marketing
fromAdExchanger
5 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
4 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Marketing
fromAdExchanger
5 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
more#tiktok
Podcast
fromMarTech
4 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Renovation
fromwww.architectsjournal.co.uk
3 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
Video games
fromThe Atlantic
4 days ago

Working a Fake Job Is a Great Pastime

Retro Rewind, an indie store simulator, captivates players with its nostalgic retail management experience, contrasting sharply with high-action games like Resident Evil Requiem.
Parenting
fromIndependent
3 days ago

My 10-year-old son watched porn at a friend's house - but I have no idea how to talk to him about it

Reactions to a child's discovery of pornography can influence their willingness to communicate openly.
Toronto startup
fromFortune
4 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Growth hacking
fromForbes
5 days ago

How To Vibe Code Your Entire Marketing Engine In A Day

Vibe coding enables founders to create efficient marketing systems that drive results without needing a large team.
fromThe Atlantic
9 hours ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
#video-marketing
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
more#video-marketing
#advertising
Marketing tech
fromDigiday
5 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Marketing tech
fromThe Drum
2 months ago

The box is broken: it's time advertising caught up with culture

Consumers are abandoning legacy, ad-centric predefined advertising formats as AI enables adaptable creative and platform-native marketing, shifting power from industry-led boxes to consumer control.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
2 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
5 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
more#advertising
Social media marketing
fromInc
2 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
#gen-z
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Digital life
fromFortune
3 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
Marketing
fromInc
2 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Digital life
fromFortune
3 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
Marketing
fromInc
2 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
more#gen-z
Apple
fromThe Verge
4 days ago

The triumphs and failures of Apple without Steve Jobs

Steve Jobs' departure from Apple in 1985 allowed the company to innovate and achieve significant successes before his return in 1997.
#experiential-marketing
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
more#experiential-marketing
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
#creator-economy
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
more#creator-economy
Television
fromwww.businessinsider.com
3 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromThe Atlantic
2 weeks ago

Today's Atlantic Trivia: 1990s Tech

Over the years, there have been Populists, Progressives, Farmer-Laborers, Unionists, Constitutional Unionists, Unconditional Unionists, Know-Nothings, Nullifiers, Readjusters, and more. My favorite party with a presence in the chamber is the Silver Party, founded to support a platform of bimetallism, or backing the country's money with silver as well as gold.
History
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
fromTechCrunch
3 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Media industry
fromwww.businessinsider.com
4 days ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
Online marketing
fromThedrum
6 days ago

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Psychology
fromThred Website
3 weeks ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
fromLondon Business News | Londonlovesbusiness.com
3 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
#ad-tech
Marketing tech
fromExchangewire
2 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromExchangewire
2 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing
fromExchangewire
3 days ago

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

Adzymic powers an omnichannel campaign for McDonald's Grimace Shake launch, integrating DOOH, programmatic display, and dynamic creative optimization.
more#ad-tech
Digital life
fromwww.businessinsider.com
5 days ago

AI anxiety is driving Gen Z to CDs, DVDs, and Nintendo DS games I went to see what old tech costs now

Younger generations are increasingly embracing analog technology, reflecting a desire for human connection over digital experiences.
Marketing
fromFast Company
2 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
fromThe Cut
3 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Marketing
fromForbes
2 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing tech
fromAdExchanger
4 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
fromHyperallergic
1 month ago

What's a Gen X to Do?

Beleaguered Louvre president Laurence des Cars quits after a historic heist under her watch. The next morning, a new leader is announced. It's Christophe Leribault from the Palace of Versailles, a true museum animal who ran a few during his career.
Arts
Social media marketing
fromInc
1 week ago

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.
#marketing
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
fromForbes
5 days ago
Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
more#marketing
Digital life
fromwww.theguardian.com
1 week ago

Young people are longing for the low-tech 90s and so would I, if I could only remember them

Embracing 90s nostalgia encourages disconnecting from technology to experience life more fully and invites serendipity.
Marketing
fromThe Drum
3 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing tech
fromEntrepreneur
4 days ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Apple
fromEntrepreneur
1 month ago

This Nostalgic Apple Product Is Making a Major Comeback - and You Can Thank Gen Z For It

Gen Z and young adults are purchasing used iPods to escape streaming fatigue and own their music libraries, with prices rising 60% since 2023 and search interest increasing 8% year-over-year.
Marketing tech
fromForbes
4 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing
fromwww.businessinsider.com
5 days ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
Marketing tech
fromAdExchanger
4 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
Marketing tech
fromRAIN News
5 days ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
Marketing
fromAbove the Law
4 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing tech
fromThe Daily Upside
5 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Marketing
fromExchangewire
4 days ago

"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company

Creativity in advertising is evolving, emphasizing clarity of objectives and innovative problem-solving amidst technological shifts.
Marketing
fromMarTech
5 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Music
fromwww.npr.org
3 months ago

MTV made it big with music videos. Where does it stand today?

MTV popularized the music video but music videos predate MTV, with precursors like Beatles promos, film shorts, and video jukeboxes; videos continue online today.
#marketing-strategy
Marketing
fromThedrum
6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing
fromThedrum
6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
more#marketing-strategy
Music
fromFast Company
1 month ago

This classic MTV website goes where Netflix dare not venture

MTV's last music-only stations closed December 31, 2025, but online services like MTV Rewind recreate the vintage music-video TV experience.
Marketing
fromEntrepreneur
2 weeks ago

Could 90s-Inspired Marketing Be the Key to Winning Over Gen Z?

Nostalgia marketing leverages retro branding to build trust with Gen Z by invoking comforting memories and feelings of authenticity.
Marketing
fromThe Drum
3 weeks ago

The future of advertising: integrating creativity and technology

CTV platforms enable advertisers to deliver interactive, personalized experiences through data collection and automation, transforming audience engagement strategies.
Marketing
fromEMARKETER
3 weeks ago

AI ads win over millennials, but Gen Z still isn't convinced

Gen Z views AI-generated ads nearly twice as negatively as millennials, with 39% expressing negative sentiment compared to 20% among millennials.
Marketing
fromCreative Review
1 month ago

The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.
Marketing tech
fromDigiday
2 months ago

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis

X's ad recovery is overstated: many top advertisers returned but are spending far less, and overall ad spend remains roughly flat.
Marketing tech
fromThe Drum
2 months ago

The evolution of creativity in video advertising: How far have we come? And where are we headed?

Video advertising creativity now extends beyond narrative into interactive, personalised, and technology-enabled formats driven by data and new screens.
[ Load more ]