#5-gum

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#hershey
Silicon Valley food
fromForbes
1 day ago

Why Hershey's Is Facing A PR Crisis

Hershey's decision to revert to classic recipes for Reese's was driven by public outrage sparked by a LinkedIn post from Brad Reese.
Cocktails
fromTasting Table
3 days ago

Review: Fanta's New Sour Cherry Is Giving Swedish Fish Vibes Instead Of Sour Patch Kids, And I'm Not Complaining - Tasting Table

Fanta originated during WWII as an alternative to Coke in Germany and has evolved into a popular beverage brand with diverse flavors.
UK news
fromwww.independent.co.uk
5 days ago

Teens can easily' buy vapes and lip filler on the high street, investigation finds

Underage consumers are easily accessing age-restricted products like nicotine vapes and cosmetic surgery without proper ID checks.
Marketing
fromBevindustry
6 days ago

Mike's Hard Lemonade launches Mike's Dirty Lemonade, new platform

Mike's Hard Lemonade launched the 'Made with Real Character' platform to celebrate individuality and authenticity, introducing Mike's Dirty Lemonade as a bold innovation.
Marketing tech
fromAdExchanger
6 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
fromwww.theguardian.com
5 days ago

The vape capital of Britain: how have two Manchester backstreets come to dominate the e-cigarette trade?

Ali's store, Fly Vape, is located in Cheetham Hill, Manchester, an area that has become a surprising hub for the vaping industry, housing over 50 outlets specializing in vaping products.
London startup
fromFood & Beverage Magazine
3 days ago

Huer Foods and Cholula Launch Tropical Ring Mix

"The response to our Frank's RedHot® Spicy Gummy Bears proved that consumers are ready and excited for swicy done right. With Cholula Chamoy, we're leaning even further into flavour mashups that feel authentic, craveable, and completely differentiated in the candy aisle."
Silicon Valley food
fromKotaku
4 days ago

Hershey Reverses Chocolate Changes After Reese's Grandson Calls Them Out

Brad Reese expressed his disappointment over Hershey's decision to replace milk chocolate with 'compound coatings' and real peanut butter with 'peanut-butter-style crème' in various products, leading to widespread public outcry.
Silicon Valley food
fromTasting Table
2 weeks ago

The Newest Girl Scout Cookie Is Also The Worst - Tasting Table

"Tasted like the store brand of a chocolate Oreo. Edible but not something that I really want to pay $6 for. I think people will try them but few will buy a second box."
SF food
#gen-z
Marketing
fromInc
2 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
Marketing
fromNew York Post
1 week ago

Gen Z trusts customer reviews of products over influencer endorsements: new study

Gen Z prioritizes customer reviews and independent validation over influencer content when engaging with brands.
Marketing
fromInc
2 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
fromFast Company
1 week ago

What's next for Stanley after the rise and fall of the water bottle craze?

The reusable water bottle transformed from a humble utilitarian good into a status-signaling piece of arm candy, with consumers coordinating colors with their activewear sets.
Cocktails
Silicon Valley food
fromTasting Table
4 days ago

'What Is This?' - Poppi Drinkers Keep Spotting Mysterious Bits - Tasting Table

Poppi prebiotic sodas have been reported to contain mysterious sediment at the bottom of cans, sparking consumer curiosity and theories.
Alternative medicine
fromPsychology Today
2 weeks ago

Why Does Mint Feel Cold?

Menthol activates TRPM8 cold-sensing receptors differently than actual cold, amplifying the perception of coolness and enabling potential therapeutic applications for pain, congestion, and dry eye conditions.
fromTasting Table
6 days ago

Forget Celsius: This Aldi Energy Drink Packs A Punch At A Fraction Of The Price - Tasting Table

Aldi's Summit series has been causing waves online since its release. One user compared the taste of the Berry Waves to a blue Jolly Rancher and called it 'really, really tasty.' Some drinks have kind of a nasty aftertaste, but this one tastes really good.
Silicon Valley food
Cocktails
fromFast Company
2 weeks ago

Sprite's brand refresh is juicy, crispy, and ready to drink

Sprite launches a comprehensive brand refresh including new logo, packaging, signature sound, and 'It's That Fresh' campaign to reconnect with younger consumers across music, food, and sports.
Silicon Valley food
fromSlate Magazine
6 days ago

You Probably Took This Old-School Ingredient for Granted. But Trust Me, You're Going to Miss It Now That It's Going Away.

Minute Maid is discontinuing all frozen juice products after 80 years, marking the end of an iconic pantry staple.
#advertising
SF food
fromTasting Table
3 weeks ago

Every Tru Fru Frozen Fresh Flavor, Ranked - Tasting Table

Tru Fru frozen chocolate-covered fruits offer an accessible, convenient alternative to homemade or luxury chocolate-covered fruit options available at everyday retailers.
fromEntrepreneur
1 month ago

How Digital Guilt Is Creating a Big Opportunity for Businesses

Most people feel a quiet sense of guilt about how much they rely on digital technology. They know that streaming video, cloud computing and AI services consume significant energy, even if they don't know exactly where or how that cost shows up. The concern is there - but it's diffuse, easy to ignore and rarely strong enough to change behavior.
Digital life
#reeses
fromFortune
1 month ago
Food & drink

You're not imagining that Reese's Peanut Butter Cup tasting different. Just ask the inventor's grandson | Fortune

fromFortune
1 month ago
Food & drink

You're not imagining that Reese's Peanut Butter Cup tasting different. Just ask the inventor's grandson | Fortune

Social media marketing
fromPR Daily
1 month ago

How Cinnabon built a social fandom by 'marrying' Slim Jim - PR Daily

Authentic, unplanned social media interactions between brands can generate significant engagement by naturally leaning into internet culture and community moments.
Public health
fromPsychology Today
1 month ago

How Vaping Is Different Among Young Adults and Teens

Nicotine exposure before age 25 permanently disrupts brain development, and vape products continue being aggressively marketed to young people despite regulations and health risks.
fromBevindustry
3 weeks ago

Simply Spiked unveils Simply Spiked Bolder

Simply Spiked Bolder takes everything our fans love and turns it up. As tastes continue to shift, we're evolving with them - offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.
Cocktails
#pepsico
fromFast Company
1 week ago
Silicon Valley food

How PepsiCo designed its new protein Doritos to look and taste like the real thing

PepsiCo has launched Doritos Protein, a healthier snack option with 10 grams of protein and no artificial ingredients, catering to health-conscious consumers.
fromMail Online
2 months ago
Food & drink

Cheetos and Doritos have given your chips a dye-free makeover...

PepsiCo launched 'Simply NKD' Doritos and Cheetos without artificial flavors or dyes, selling them alongside originals at the same price while claiming unchanged taste.
Silicon Valley food
fromFast Company
1 week ago

How PepsiCo designed its new protein Doritos to look and taste like the real thing

PepsiCo has launched Doritos Protein, a healthier snack option with 10 grams of protein and no artificial ingredients, catering to health-conscious consumers.
fromBevindustry
1 month ago

Lipton Hard Iced Tea launches Zero Sugar lineup

Lipton Hard Iced Tea Zero Sugar strengthens our portfolio and position in the better-for-you hard tea space. With over 130 years of tea expertise, this new extension delivers zero sugar, lower calorie refreshment with the smooth, delicious Lipton flavor consumers expect and trust.
Food & drink
Music
fromFast Company
1 month ago

Liquid Death just upped the ante on its collab strategy

Liquid Death and Spotify created a Bluetooth-enabled speaker urn that plays personalized Spotify playlists for cremated remains, selling for $495 with an accompanying Eternal Playlist Generator tool.
E-Commerce
fromTasting Table
1 month ago

This Affordable Dollar Tree Dupe Might Remind '90s Kids Of A Popular Sour Candy - Tasting Table

Dollar Tree's Sour Dudes candy offers superior value and comparable or better quality than the more expensive Airhead Xtremes sour belts.
Marketing
fromDigiday
1 month ago

Why a Gen Alpha-focused skin-care brand is giving equity to teen creators

Evereden gives equity ownership to teenage creators instead of traditional paid sponsorships, reflecting a shift toward authentic, long-term brand partnerships with Gen Alpha.
Marketing
fromThedrum
1 month ago

AgencyUK Wins Chewits Integrated Marketing Account

Independent brand communications agency delivers measurable sales growth and market positioning improvements across diverse client portfolios through integrated strategy, creative, and activation services.
fromTasting Table
3 weeks ago

The Staggering Number Of Brands Owned By Hershey - Tasting Table

Founded in 1894 by Milton Hershey, The Hershey Company owns many more brands than just its signature chocolate bar brand, and Heshey is the brand of chocolate most eaten in the United States. The chocolate and candy company began with selling a simple bar of milk chocolate, followed a few years later by foil-wrapped dollops of chocolates, and then almost two decades later came the debut of the peanut-studded Mr. Goodbar.
Silicon Valley food
Food & drink
fromTasting Table
1 month ago

Every Slice Soda Flavor, Ranked - Tasting Table

Revamped Slice sodas combine pro- and postbiotics with low sugar, prebiotic fiber, and real fruit juice, offering varied flavor quality across flavors.
fromwww.theguardian.com
3 weeks ago

I took two bites and had to spit it out': candy makers are phasing out real cocoa in chocolate

I took two bites and I had to spit it out, Reese says. I've never had that happen to me, ever, in the 70 years of my life. There was no taste. It was inedible. Reese took a closer look at the packaging, specifically the ingredients. He noticed that instead of milk chocolate, the mini hearts were covered in a chocolate-flavored coating that was mostly sugar and vegetable oil; the list of ingredients contained a disclaimer that the candy contained less than 2% cocoa.
Silicon Valley food
#protein-bars
fromBevindustry
1 month ago

Truly makes dreams come true with pack

Truly Hard Seltzer is making dreams come "truly" this winter with its limited-edition offering: the Truly Dream Pack. Available nationwide starting through winter, this limited-edition pack was created in collaboration with French artist Laura Norman (A.K.A. Launorma), the collection features four all new, bold flavors. The lineup's new flavors are as follows: * Strawberry Stardust: Juicy strawberry meets delicate, floral lychee for a sweet, exotic twist * Citrus Clouds: Bright mandarin bursts with zesty citrus for a crisp, sun-soaked sip
Food & drink
fromScienceDaily
2 months ago

This new sugar tastes like the real thing without the usual downsides

Scientists at Tufts have found a way to turn common glucose into a rare sugar that tastes almost exactly like table sugar-but with far fewer downsides. Using engineered bacteria as microscopic factories, the team can now produce tagatose efficiently and cheaply, achieving yields far higher than current methods. Tagatose delivers nearly the same sweetness as sugar with significantly fewer calories, minimal impact on blood sugar, and even potential benefits for oral and gut health.
Science
Film
fromThred Website
2 months ago

Why Marty Supreme's Gen Z marketing worked

Marty Supreme is a critically acclaimed, $66.3M A24 film whose Gen Z-targeted viral marketing turned it into a cultural phenomenon.
Beer
fromSlate Magazine
2 months ago

It Was Once Maligned as a Secret Ploy to Seduce Teens Iinto Vice. But It's Won the Culture War, and There's No Going Back.

O'Doul's, once America's leading nonalcoholic beer, has declined as modern low- and no-alcohol options proliferate, suggesting sobriety in America functions largely as a fad.
Online marketing
fromThe Drum
2 months ago

Three simple ways to get your brand in front of Generation Z

To reach Generation Z, advertisers must use digital, data-driven strategies that optimize exposure across multiple touchpoints to capture attention and drive conversions.
Science
fromtheconversation.com
2 months ago

Why does orange juice taste bad after you brush your teeth?

Toothpaste detergents dissolve lipid components of taste receptor membranes, temporarily disrupting sweet and bitter perception for a few minutes.
Marketing
fromFood Dive
3 months ago

Hi-Chew's lifestyle marketing strategy helps it savor US growth

Hi-Chew built a lifestyle brand among Gen Z through fashion, gaming partnerships, activations, and expanded U.S. production after strong sales.
fromwww.marketingdive.com
1 month ago

PepsiCo's first creator-led product launch reimagines chips for Gen Z

Flavor Swap is a campaign full of 'firsts.' The first time we've remixed these iconic flavors onto unexpected chips. The first time we teamed up with some of today's biggest tastemakers to help us launch and put their own spin on PepsiCo's legendary brands. The first time we've executed a truly social-first campaign to debut an iconic flavor drop, said Chris Bellinger, chief creative officer at PepsiCo Foods U.S., in a statement.
Food & drink
fromThe Drum
1 month ago

Marketing at millennials won't save your tired brand

But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).
Marketing
fromTasting Table
2 months ago

Review: Sparkling Ice's Life Savers Flavors Don't Quite Hit That Nostalgic Candy Spot - Tasting Table

Kaleidoscopic seems a fitting word to describe the assemblage of drinks curated by Sparkling Ice. The brand has some serious range. Each vibrant flavor of sparkling water is denoted by its trademarked fruit-caught-in-an-ice-cube imagery, spanning from obligatory classics like fruit punch and lemonade to more creative combos like grape raspberry and ginger lime. It makes for a colorful grocery store display and happy customers who can always find a flavor that suits their taste buds.
Food & drink
Food & drink
fromBoston Herald
2 months ago

Gen Z hates diet sodas, but loves them with 'Zero Sugar' branding

Zero Sugar sodas have become the primary focus of major soda marketing, outpacing Diet products and driving recent category growth among younger consumers.
Food & drink
fromDaily News
2 months ago

Gen Z hates diet sodas, but loves them with 'Zero Sugar' branding

Beverage makers are shifting marketing from Diet to Zero Sugar to attract younger, wellness-minded consumers and drive growth in no-calorie soda sales.
fromFast Company
2 months ago

Roxberry is a 'better-for-you' soda, but its branding is an absolute sugar rush

Sauer has experience turning a nascent RTD brand into a household name. Garage Beer, which he acquired in 2021 and relaunched in 2023, has shown triple-digit year-over-year growth, with sales increasing more than 500% in the 12 months ended in early April 2025, he says. It's now valued at around $200 million and is continuing to grow, despite an overall slump in the beer industry, according to a September report from The Wall Street Journal.
Food & drink
Marketing
fromThe Drum
2 months ago

If you're happy and you know it: Cadbury, Google and Heinz in top ten happy brands

Cadbury was ranked the UK's number one 'happy brand', with Andrex second and Mars in eighth place.
fromFood & Beverage Magazine
1 month ago

Pepsi Prebiotic Cola Now Available Nationwide: A Game Changer in the Beverage Industry

Pepsi Prebiotic Cola stands out in the crowded cola market for several reasons: No Artificial Sweeteners: Unlike many soft drinks, Pepsi Prebiotic Cola is free from artificial sweeteners, making it a more appealing choice for those looking to reduce their intake of synthetic additives. Low Calorie Count: At just 30 calories per can, this cola provides a guilt-free indulgence for those watching their caloric intake.
Food & drink
Marketing
fromThe Drum
1 month ago

Durex to unveil social media led TV campaign with Euro RSCG London

Durex launches an integrated TV and digital campaign, including a YouTube advert and Facebook game, to promote Performax Intense and encourage couples to be in-sync.
Food & drink
fromFood & Beverage Magazine
2 months ago

MIKE AND IKE Flavor Crush Debuts Just in Time for Valentine's Day - Food & Beverage Magazine

MIKE AND IKE® Flavor Crush is a limited-time cherry and strawberry chewy candy in a 4.25 oz To/From Valentine's box.
Marketing
fromMarketing Dive
2 months ago

VML: Marketing must balance consumer anxiety and hope in 2026

Consumers feel 'dysoptimism'—uneasy yet hopeful—and expect brands to offer simplicity, value, and authentic connection amid blended digital-physical realities and AI-driven uncertainty.
Food & drink
fromBusiness Insider
1 month ago

We tried Coca-Cola's fiber-enriched Diet Coke and have mixed feelings

2026 marks a major consumer shift toward fiber, and Coca-Cola's Diet Coke Fiber+ offers 5g soluble fiber with minimal taste differences.
Food & drink
fromTasting Table
2 months ago

This Vintage Soda Holds Up Impressively Well As A Zero-Sugar Cola - Tasting Table

RC Cola Zero Sugar closely resembles its non-diet flavor with caramel-vanilla-spice notes, avoids cloying sweetener taste, and maintains a vocal cult following ahead of a 2026 comeback.
fromTasting Table
2 months ago

The Old-School Candy Boomers Still Love Has A Must-Try Fruit Twist - Tasting Table

This chewy and taffy-like chocolatey candy came into being in 1896 and was even the first individually-wrapped penny candy sold in the U.S. The log-shaped vintage candy maintained its spot in the cultural zeitgeist all the way throughout the 1900s and even into today, but not without a little innovation and variety being added to the mix. In 1970, the Tootsie brand launched a brand-new take on its famous chewy confection with Frooties, becoming an instant hit with youth.
Food & drink
fromFood & Beverage Magazine
1 month ago

Cherry on Top: Coca-Cola Expands Portfolio with New Cherry Float and Diet Coke Cherry - Food & Beverage Magazine

The beverage giant is going all-in on cherry-flavored goodness with the launch of Coca-Cola Cherry Float and the long-awaited nationwide return of Diet Coke Cherry, and they're doing it just in time to celebrate 40 years of cherry innovation. Starting February 2026, retailers across the U.S. and Canada are stocking shelves with these new additions, giving consumers more cherry-forward options than ever before.
Food & drink
Food & drink
fromFortune
1 month ago

Meat snacks have emerged as the clear winner of America's seismic GLP-1 consumption shift, while popcorn is down bad | Fortune

Meat snacks have rebranded into a $5.5 billion category driven by rising protein demand and diet shifts linked to GLP-1 weight-loss medications.
fromTasting Table
2 months ago

Why 'Watermelon Flavor' Is Nothing Like Real Watermelon - Tasting Table

We've become accustomed to fruit-flavored foods tasting nothing like their fruity counterparts, from artificial banana essence to cherry-flavored things tasting more like medicine than fruit, but what specifically makes artificial watermelon taste so off-base from its authentic fruity muse? Well, it's simply because we don't yet have the capabilities to synthesize watermelon's complex flavor, which includes compounds like (Z)-3-hexenol, citrulline, and amino acids.
Food & drink
Food & drink
fromFood & Beverage Magazine
1 month ago

David Dobrik's Wavers Snack Makes International Debut in Dubai, UAE at Candylicious - Food & Beverage Magazine

Wavers, David Dobrik's pizza-inspired snack brand, launched its largest international debut at Candylicious in The Dubai Mall, featuring four bold flavors and clean-label ingredients.
fromTasting Table
1 month ago

The Twice-Failed Coca-Cola Flavor No One Misses At All - Tasting Table

After initial testing in France, the product was released to the United States in 2006, an idea meant to appeal to the novelty of the beverage market at the time, with a name that fit the minimalist trend of the era. Even though several other unique Coke flavors from around the world might have been a hit in the U.S., Coca-Cola Blāk absolutely bombed with consumers and was pulled from shelves just two years after launching.
Food & drink
Food & drink
fromThe Drum
2 months ago

Dr Pepper UK launches Facebook app with Blast Radius

Dr Pepper launched a Facebook app letting fans create an endless video chain by passing a can after taking a swig, promoting sharable embarrassment.
fromTasting Table
2 months ago

The Aldi Chips That Redditors Say Beat The Name Brand - Tasting Table

Aldi is a well-known and beloved bargain grocery chain with German roots. Aldi's private label cranks out products that cost a fraction of the price of any name-brand counterparts. And there are many Aldi dupes that are way better than the name brands they imitate. In fact, the Aldi chips that Redditors say beat any name brand are Clancy's Original Kettle Potato Chips.
Food & drink
fromTasting Table
2 months ago

All The Sockerbit Swedish Candy At Target, Ranked - Tasting Table

I come from a small town with its own customs, and I absolutely adore learning about other cultures' rituals and traditions. One I find incredibly interesting is the Swedish tradition of lördagsgodis, or "Saturday candy." Since the 1950s, the folks of Sweden, both young and old, have enjoyed the weekly tradition that begins by picking out sweets on Friday (fredagsmys, or cozy Friday) and then indulging in them on Saturday.
Food & drink
Food & drink
fromBuzzFeed
2 months ago

Gone But Not Forgotten - Here Are 20 Discontinued Snacks That People Still Yearn For In 2026

Beloved snacks like Altoids Sours (tangerine) and Philadelphia Cheesecake Bars were discontinued, sparking nostalgia and high secondary-market demand.
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