#agency-relationships

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AC Milan
fromSempreMilan
13 hours ago

Raimondo: Riso's agency leads as Milan work with GR Sports the most

AC Milan prefers to work with specific agencies during the mercato, notably GR Sports Agency and CAA Base Italy.
Marketing
fromDigiday
1 week ago

In graphic detail: The numbers making the case for what holdcos could be

Advertising agencies must refocus on supporting CMOs to rebuild trust and navigate economic uncertainties.
Marketing tech
fromDigiday
1 week ago

"It's about change management': Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

Agencies must adopt AI at scale for outcome-based pay to be effective, but client willingness to pay remains a significant barrier.
Marketing tech
fromExchangewire
5 months ago

Azerion Makes Three New Hires for UK Commercial Team

Azerion hires three UK commercial specialists to strengthen agency relationships, expand omnichannel capabilities, and drive client growth through integrated, insight-driven solutions.
Marketing
fromDigiday
6 months ago

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

Dell Technologies is bringing its global media-buying operations in-house, starting with search and social, to cut costs and improve ROAS, affecting agency partners like WPP.
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