#athleisure--loungewear

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Startup companies
fromwww.businessinsider.com
16 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Fashion & style
fromEsquire
2 days ago

The Mens Shoe Trends You Should be Shopping This Spring

Transitional weather requires versatile footwear choices, including fisherman sandals, canvas sneakers, and backless loafers for spring.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
Digital life
fromBuzzFeed
2 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
East Bay food
fromBon Appetit
2 days ago

Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

International grocery stores and coffee shops are transforming nightlife by creating community-focused events that celebrate culture and provide sober alternatives.
fromEsquire
3 days ago

The Best Sneaker Deals We Spotted in April (So Far)

The supportive high drop Cloudnova 2s are down from $170 to $115, making them an excellent choice for serious runners looking for quality at a discount.
Running
#gen-z
fromFortune
4 days ago
E-Commerce

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

fromForbes
3 days ago
Marketing

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

fromwww.businessinsider.com
6 days ago
Marketing

How content creators 'supercharged' Coach's Gen Z strategy

Coach aims to enhance brand relevance with Gen Z through long-term partnerships with content creators like Haley Pham.
fromFortune
1 month ago
Running

Gen Z's latest status symbol is running a marathon-and it's terrible news for Gucci, Louis Vuitton, and Hermes | Fortune

Gen Z prioritizes affordable fitness culture and sneakers over high-cost luxury handbags, seeking community, status, and attainable experiences rather than expensive goods.
E-Commerce
fromFortune
4 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Marketing
fromForbes
3 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
fromFortune
1 month ago
Running

Gen Z's latest status symbol is running a marathon-and it's terrible news for Gucci, Louis Vuitton, and Hermes | Fortune

fromwww.gsmarena.com
4 days ago

Google teases its Whoop competitor

Google's new health tracker, teased by Steph Curry, features a Whoop-inspired design and will include a subscription service with an AI-based personal health coach.
Mobile UX
#nike
fromFast Company
4 days ago
Business

Nike stock is falling today. What the footwear brand said that has investors worried about the rest of 2026

Business
fromFast Company
4 days ago

Nike stock is falling today. What the footwear brand said that has investors worried about the rest of 2026

Nike's recent earnings report showed mixed results, leading to a significant drop in stock prices despite beating revenue and earnings expectations.
Business
from24/7 Wall St.
4 days ago

Nike Plummets 11% on Disappointing Forecast: Generational Buy or Value Trap?

Nike shares fell 11% after a quarterly earnings report that beat estimates but provided a concerning forward outlook.
Business
from24/7 Wall St.
4 days ago

Nike Just Can't Do It - The Turnaround Story Stumbles

Nike's stock fell 13.41% despite a 24.25% earnings beat, indicating investor skepticism about the company's turnaround progress.
Marketing tech
fromAdExchanger
5 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
fromInsideHook
6 days ago

Can Aston Martin Win Younger Drivers With the "Aggressive" Valhalla?

Aston Martin has produced a unique breed of grown-up supercars that demanded its own lane amongst the competition. Rolls-Royce focuses on luxury, Lamborghini on aggression, and Bugatti on speed, but Aston Martin blends style and civilized ferocity.
Cars
fromBustle
3 days ago

Kendall Jenner, Tate McRae, & More It Girls Are Obsessed With This Y2K-Era Bag

The Paddington was first introduced in 2005 by Chloé's then-creative director, Phoebe Philo, and famous fans of the label's free-spirited aesthetic were immediately on board.
Fashion & style
E-Commerce
fromMan of Many
4 days ago

GOAT's New Discount Sneakers.com Marketplace Proves Hype Bubble Has Burst | Man of Many

GOAT Group launched Sneakers.com, a discount sneaker platform offering up to 91% off, signaling a shift from hype to value-driven consumer needs.
Fashion & style
fromwww.businessinsider.com
3 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
Silicon Valley food
fromRetail Brew
2 weeks ago

Nike, Pink, and Apple Pay top latest Teen Cool Brands list

Nike ranks as the coolest brand among North American teens aged 13-17, with ultraprocessed food brands like Doritos, Chick-fil-A, and Cheetos also dominating the top 25 cool brands list.
Running
fromEsquire
1 week ago

Our 6 Favorite Pairs of Cushioned Running Shoes for Men

Cushioned running shoes enhance comfort, reduce impact on joints, and help prevent injuries during running.
Canada news
fromwww.cbc.ca
2 weeks ago

Lululemon's net income down as brand promises product shakeup | CBC News

Lululemon's interim leaders are implementing product changes including fewer logos, refined color palettes, and edited accessories to increase full-price sales and address customer concerns about lack of newness.
Los Angeles
fromFortune
3 weeks ago

The Lululemon founder who invented athleisure is now the company's harshest gadfly | Fortune

Lululemon founder Chip Wilson launched a proxy battle to remove three board directors, claiming the company has lost its innovative edge and become a corporate dinosaur despite previous growth.
#fashion
Fashion & style
fromFast Company
1 week ago

'Leverage the local': The fashion trend that explains why everyone around you is channeling their inner tourist

Clothing featuring city names has evolved from tourist souvenirs to mainstream fashion staples, appealing to diverse consumers and price points.
Fashion & style
fromFast Company
1 week ago

'Leverage the local': The fashion trend that explains why everyone around you is channeling their inner tourist

Clothing featuring city names has evolved from tourist souvenirs to mainstream fashion staples, appealing to diverse consumers and price points.
Marketing
fromwww.businessinsider.com
6 days ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
NYC real estate
fromElite Daily
3 weeks ago

An Honest Review Of Fabletics' New Denim Collection

Fabletics launched its first denim collection on March 10 with four women's styles, a skirt, and jacket in seven washes, priced $80-$175, featuring comfortable, shape-holding fabric suitable for summer wear.
Fashion & style
fromBustle
1 week ago

Elsa Hosk Embraced TikTok's Funky Activewear Trend In The Most Elsa Hosk Way

FashionTok is embracing playful activewear, with Elsa Hosk showcasing a luxe twist by wearing Chanel ballet flats instead of traditional gym attire.
Running
fromwww.esquire.com
3 weeks ago

The 8 Best Quick-Lace Sneakers for Men 2026

Quick-lace sneakers with waterproof construction offer convenient, adjustable footwear for outdoor and everyday wear across multiple brands.
Marketing
fromCity AM
2 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
Fashion & style
fromMail Online
2 weeks ago

Fashion trends repeat every 20 years - low-rise jeans latest revival

Fashion trends repeat on a 20-year cycle, with styles rising in popularity, falling out of favor, and experiencing revival approximately every two decades.
Fashion & style
fromBusiness Insider
3 weeks ago

How Gap brand's CEO has brought it back to relevance

Gap is experiencing a major comeback among younger shoppers through affordable essentials, strategic partnerships, and social media influence, driving significant sales growth and renewed brand relevance.
fromEntrepreneur
1 month ago

Trainer Built $191M Brand Making Activewear She Couldn't Find

I'm never going to charge someone $100 for a pair of leggings. It's just not going to happen. Enter Oner Active to fill the void at a price point that is pretty much accessible to anyone who wants it. Cela says the brand now sells one piece of activewear every nine seconds.
Startup companies
fromBusiness Insider
1 month ago

American Eagle exec says low-rise jeans are back: 'You're seeing more midriffs being shown'

I think, definitely, the rises are getting lower. You're seeing more midriffs being shown. The company told analysts on the call that it expects pressure on its denim category as it learns from past missteps like leaning into fits that consumers weren't as interested in buying.
Fashion & style
E-Commerce
fromBustle
1 month ago

60 Weird But Bougie Things For Women On Amazon That Are Actually Life-Changing

A set of unconventional Amazon products offers practical, luxury-feeling solutions that enhance beauty routines, hair styling, and everyday home and travel convenience.
Wellness
fromBusiness Insider
2 months ago

Successful women say exercise is a core part of their routines. Their essentials include Alo Yoga clothes and an Oura Ring dupe.

Regular exercise paired with affordable essentials—wrist weights, electrolyte mixes, activity trackers, and supportive athleisure—helps busy professionals maintain energy, hydration, and consistent workouts.
fromEntrepreneur
1 month ago

New Balance Turned 'Dad Shoes' Into $9.2 Billion in Sales, Outpacing Nike. Here's What's Behind Their Epic Run.

New Balance has turned its "dad shoe" image into a driver of growth. According to a recent CNBC report, New Balance sales were up 19% to $9.2 billion in 2025. The sneaker giant grabbed market share from rivals like Nike, per the report. New Balance told CNBC that it could reach its target of $10 billion in annual revenue by the end of 2026.
Business
Fashion & style
fromBustle
1 month ago

The Funkification Of Activewear Is Here

A growing fitness trend encourages wearing colorful, mismatched, and personality-filled workout clothes instead of coordinated matching sets, promoting self-expression and fun during exercise.
Wellness
fromFast Company
1 month ago

TikTok is fueling a SoulCycle comeback

SoulCycle is experiencing a social-media-driven revival as former riders and newcomers recreate nostalgic enthusiasm despite past scandals and pandemic-driven closures.
fromwww.bbc.com
2 months ago

'I spent 2,000 on one event': Why Gen Z is obsessed with Hyrox

All my holidays revolve around Hyrox or I incorporate events into holidays," she tells the BBC World Service.
Running
#athleisure
Running
fromwww.esquire.com
2 months ago

7 Best Running and Workout Pants for 2026, According to Esquire

Running pants range from performance-focused designs with shaped knees and gusseted crotches to versatile quick-drying options and fleece-lined cold-weather styles.
Running
fromwww.esquire.com
2 months ago

11 Best Training Shoes for 2026

Extra-cushioned walking shoes provide exceptional shock absorption and recovery comfort but can feel bulky and offer limited lateral support.
Fashion & style
fromReal Simple
1 month ago

Ditch Your Sloppy Sweats for These Chic Loungewear Sets at Amazon Instead-Starting at $29

Chic loungewear can be comfortable and stylish enough for working from home, travel, or errands when choosing the right lounge set.
#loungewear
Fashion & style
fromBusiness Insider
2 months ago

I tried on leggings at Lululemon, Alo, and Athleta. My favorite pair made me feel comfortable and confident.

Lululemon leggings offered the best comfort and flattering fit; Alo felt too constricting for workouts, prompting a 2026 athletic wardrobe upgrade.
Fashion & style
fromTravel + Leisure
2 months ago

This is the No. 1 Sneaker I See on Everyone From Gen Z to Moms When I Travel-Shop the Trend From $30 for 2026

Trail-style hiking sneakers have crossed into everyday travel fashion, becoming comfortable, supportive, and popular streetwear among travelers and city dwellers.
fromwww.elle.com
2 months ago

Black Leggings Aren't Just For The Gym. Here Are 5 Stylish Ways To Wear Them Now

Black leggings might have formed the backbone of your off-duty wardrobe over the holidays, but if you just wore them for afternoon naps or, at a push, to get a takeaway coffee, you're missing their full potential. The street-style set doesn't use this item of clothing (purely) for exercise or work from home days. Instead, they wear black leggings not just on the streets but to fashion shows, letting their slimline second skins into circles more hallowed than, say, your sofa.
Fashion & style
Fashion & style
fromUs Weekly
2 months ago

15 Pairs of Stylish Pants That Feel as Comfy as Pajamas

Comfortable, loungewear-style pants that feel like pajamas can be stylish and appropriate for work, with many versatile options from Amazon, Gap, Quince, and others.
#athleta
#lululemon
fromTravel + Leisure
1 month ago
Fashion & style

Lululemon's 'We Made Too Much' Section Is Overflowing With Comfy Travel Pants-Shop the 10 Best Picks, From $49

fromTravel + Leisure
1 month ago
Fashion & style

Lululemon's 'We Made Too Much' Section Is Overflowing With Comfy Travel Pants-Shop the 10 Best Picks, From $49

Fashion & style
fromTravel + Leisure
2 months ago

I Refuse to Board a Plane in Anything but These Comfy Sweats-and They're on Rare Sale

Beyond Yoga Spacedye Commuter Midi Joggers are soft, stretchy travel pants that improve comfort and movement on long or overnight flights, fitting petite frames.
Fashion & style
fromwww.esquire.com
2 months ago

11 Comfiest Sweatsuits for Men 2026

A range of comfortable, well-made sweatsuits offer varying weights and fits—from substantial terry fleece and classic fleece to lightweight knit and heavyweight athleisure.
fromTravel + Leisure
2 months ago

These Comfy Travel Pants Are Lululemon's Best-kept Secret, According to Frequent Fliers

Prioritizing comfort while traveling doesn't mean wearing pajama pants to the airport. For many men who travel often, stylish, comfy travel pants are crucial-and the Lululemon ABC Pants are the perfect option, leaving travelers feeling relaxed while still looking fresh. Reviewers say they're the only pair of pants they want to pack for any kind of trip, in any climate. And, after testing a whopping 38 pairs of men's travel pants, we found these Lululemon pants the best of the bunch.
Fashion & style
Fashion & style
fromSheFashionable
2 months ago

20 Ways Social Media Changed How We Dress - SheFashionable

Social media transformed fashion by accelerating trends, elevating influencers, enabling niche communities, algorithmic personalization, direct brand communication, and casualized dressing.
fromTravel + Leisure
1 month ago

These Under-$15 Sweatpants Are Some of the Best Selling on Amazon-And They're Perfect for Winter Travel

Nobody needs another reason to buy sweatpants, but we'll give you one anyway: Some of Amazon's best-selling sweats cost less than your lunch order. Starting at just $8, we found popular travel pants that have racked up tens of thousands of five-star reviews-and by the looks of them, you'd never guess they cost as little as they do. One $10 pair from Hanes with almost 100,000 ratings has been called, simply, " the best pants ever," and it's not the only one receiving such emphatic praise.
Fashion & style
Fashion & style
fromTravel + Leisure
2 months ago

I'm Ditching My Worn-out Sweats for These 15 Cozy Athleisure Airport Outfits-All Under $50

Cozy, comfortable athleisure under $50—like buttery-soft leggings, fleece layers, and lounge sets—improves travel comfort and practicality.
fromBustle
1 month ago

65 bougie things you'll want to show off that are actually cheap as hell

If you love the clean lines, rich textures, polished finishes, and elevated functionality that often comes with luxury products, you'll be glad to know that it can all be had for much less than you'd expect. Case in point? These bougie things with that same expensive vibe are actually cheap as hell. They look and feel so good, you'll actually want to show them off.
Fashion & style
fromBustle
2 months ago

The Nicest Clothes & Accessories Under $30 On Amazon

If you've reached a point where building a reliable capsule wardrobe with quality staples just seems so much smarter than whatever is going on in your current closet, you're in the right place. While overhauling your entire wardrobe feels aspirational, Amazon makes it attainable. Ahead, you'll find some of the nicest pieces the site has to offer - all for under $30 each. You almost can't afford not to stock up, considering how often you'll be wearing these clothes and accessories.
Fashion & style
Fashion & style
fromwww.esquire.com
2 months ago

The Best Nike ACG Clothes to Buy in 2026, According to Esquire

Nike ACG delivers durable, high-quality outdoor footwear and apparel that prioritize functional design, comfort, and versatile, outdoor-ready styling.
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