#attendance-and-merchandise

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#sports-marketing #advertising #consumer-behavior #gen-z #ai #e-commerce #retail-media #march-madness
Los Angeles
fromCalifornia Post
13 hours ago

Olympic fans shocked by 'insane' hidden charge for LA28 tickets

LA28 ticket buyers face unexpected high service fees, reaching 24%, significantly increasing total costs for the 2028 Summer Olympics.
#sports-marketing
Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
3 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
3 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

more#sports-marketing
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Miami Marlins
fromMarlin Maniac
1 day ago

Miami Marlins need to spend April earning May attendance boost

The Miami Marlins faced poor attendance during their homestand despite a strong performance by pitcher Sandy Alcantara.
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Business intelligence
fromBusline News
2 days ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
#nhl
LA Kings
fromDefector
1 day ago

The Wild Card Race Gives Me A Tummy Ache | Defector

The NHL playoff race is intense, with many teams vying for the final spots and showcasing desperate, flawed hockey as the season nears its end.
LA Kings
fromDefector
1 day ago

The Wild Card Race Gives Me A Tummy Ache | Defector

The NHL playoff race is intense, with many teams vying for the final spots and showcasing desperate, flawed hockey as the season nears its end.
more#nhl
fromPsychology Today
1 day ago

March Madness and the Rise of Gen Z Sports Gambling

The growth in sports betting is spurred by Gen Z and Millennials, who increasingly engage in high-risk sports betting, stock trading, and cryptocurrency speculation on mobile devices.
Poker
#advertising
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
more#advertising
Media industry
fromEntrepreneur
2 days ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
Games
fromKotaku
1 day ago

GameStop Thought Buying Games Online Was A 'Passing Phase'

GameStop underestimated digital distribution, believing physical stores would remain dominant despite the rise of platforms like Steam.
Bootstrapping
fromTheregister
1 day ago

When a billboard survives the wind, but not the boot

A malfunctioning billboard in Cheyenne humorously highlights issues with the GRUB bootloader used in Linux systems.
#fanatics
National Football League
fromESPN.com
3 days ago

Fanatics takes over exclusive NFL trading card license

Fanatics will produce licensed NFL cards under the Topps brand, introducing new patch programs and exclusive athlete cards starting April 15, 2025.
National Football League
fromESPN.com
3 days ago

Fanatics takes over exclusive NFL trading card license

Fanatics will produce licensed NFL cards under the Topps brand, introducing new patch programs and exclusive athlete cards starting April 15, 2025.
more#fanatics
Soccer (FIFA)
fromwww.bbc.com
2 days ago

The $11k World Cup final ticket - what we learned from first open sale

Fifa is charging up to $10,990 for World Cup final tickets, marking a significant increase from previous pricing estimates.
#ai
US politics
fromThe Verge
1 week ago

Can you monitor a situation without monitors? The Polymarket sports bar tried

The White House released a framework for a national AI bill aimed at Congress.
US politics
fromThe Verge
1 week ago

Can you monitor a situation without monitors? The Polymarket sports bar tried

The White House released a framework for a national AI bill aimed at Congress.
more#ai
Business
from24/7 Wall St.
3 days ago

Nike Just Can't Do It - The Turnaround Story Stumbles

Nike's stock fell 13.41% despite a 24.25% earnings beat, indicating investor skepticism about the company's turnaround progress.
#march-madness
Careers
fromFast Company
4 days ago

March Madness fatigue: Why some office workers hate 'sportsball'

March Madness can create workplace exclusion and distraction, highlighting the need for inclusive team culture.
US Elections
fromwww.businessinsider.com
1 week ago

A bracket full of robots, tariffs, and the push to live forever

SaaSpocalypse, Tariffs, Longevity, and Robotics advance to the final four in the business-focused March Madness bracket after reader voting.
Careers
fromFast Company
4 days ago

March Madness fatigue: Why some office workers hate 'sportsball'

March Madness can create workplace exclusion and distraction, highlighting the need for inclusive team culture.
US Elections
fromwww.businessinsider.com
1 week ago

A bracket full of robots, tariffs, and the push to live forever

SaaSpocalypse, Tariffs, Longevity, and Robotics advance to the final four in the business-focused March Madness bracket after reader voting.
more#march-madness
#red-sox
more#red-sox
Podcast
fromMarTech
4 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Toronto Maple Leafs
fromEditor In Leaf
4 days ago

Maple Leafs could be headed towards another major firing

Toronto Maple Leafs fired general manager Brad Treliving, raising questions about coach Craig Berube's job security amid disappointing season performance.
Real estate
from24/7 Wall St.
5 days ago

Citizens Initiates Coverage of Live Nation at Outperform With $190 Target

Live Nation Entertainment shows potential for growth with a target price of $190, driven by evolving consumer preferences and global venue expansion.
Running
fromwww.theguardian.com
6 days ago

Readers reply: American football takes for ever. In which other sports do you spend most of your time not playing the game?

Many sports involve significantly more downtime than actual gameplay, with activities like golf and sailing exemplifying this phenomenon.
MMA
fromKotaku
5 days ago

UFC Boss Dana White Tells Fans To Shut Up About AI Ads

Dana White confirmed UFC's use of AI-generated images and dismissed fan concerns, urging them to simply consume the product.
Chicago Cubs
fromBleacher Nation
6 days ago

How Important is the 'Eye Test' When Online Sports Betting? - Bleacher Nation

The eye test in sports betting provides valuable insights that data may overlook, but bettors must be cautious of personal biases.
#world-cup
Marketing
fromCity AM
1 day ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Soccer (FIFA)
fromwww.npr.org
5 days ago

The final batch of World Cup tickets is about to go on sale. Here are 5 things to know

FIFA's final ticket sales for the World Cup begin soon, with dynamic pricing and high demand for popular matches.
Marketing
fromCity AM
1 day ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Soccer (FIFA)
fromwww.npr.org
5 days ago

The final batch of World Cup tickets is about to go on sale. Here are 5 things to know

FIFA's final ticket sales for the World Cup begin soon, with dynamic pricing and high demand for popular matches.
more#world-cup
Boston
fromThe New Yorker
6 days ago

A New Bill Wants to Help Keep Home Teams-Well-at Home

A new bill aims to help cities retain sports franchises by providing fairer opportunities against wealthy owners threatening relocation for subsidies.
Media industry
fromAdExchanger
3 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Poker
fromBusiness Matters
4 days ago

Why People Love Taking Chances: From Holiday Deals to Game Shows

Taking risks triggers excitement and dopamine release, motivating behavior through the anticipation of rewards.
Business
from24/7 Wall St.
5 days ago

Here Are Monday's Top Wall Street Analyst Research Calls: Analog Devices, CrowdStrike, Expedia, Instacart, Live Nation, Qualcomm, Seagate, Starbucks, and More

Major indices are nearing correction territory, with the S&P 500 facing potential sixth consecutive week of losses amid rising oil prices.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing tech
fromPhocuswire
in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.
#gen-z
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
fromFast Company
1 month ago
Chicago Blackhawks

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
fromFast Company
1 month ago
Chicago Blackhawks

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

more#gen-z
Media industry
fromTheWrap
3 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Marketing
fromEntrepreneur
1 day ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
#agentic-commerce
Marketing tech
fromForbes
4 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Marketing tech
fromForbes
4 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
more#agentic-commerce
E-Commerce
fromwww.businessinsider.com
4 days ago

My Old Navy pricing experiment: How I became a part-time trader of socks, leggings, and T-shirts

Dynamic pricing at retailers like Old Navy creates fluctuating costs, turning consumers into day traders of everyday goods.
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.
Marketing
Online Community Development
fromBusiness Matters
2 weeks ago

How Event Technology Is Transforming Business Conferences and Networking

Event technology transforms business conferences from unstructured networking into data-driven, intentional environments that create meaningful connections and measurable outcomes.
UX design
fromFast Company
3 weeks ago

Retail 3.0 is designing for real life

Retail's next competitive advantage is designing for real life by accommodating the full range of human ability, attention, mobility, and circumstance as a core strategy, not a compliance exercise.
Social media marketing
fromwww.socialmediatoday.com
2 weeks ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
#personalization
Marketing tech
fromEMARKETER
5 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromEMARKETER
5 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
more#personalization
US Elections
fromBusiness Insider
2 weeks ago

Our March Madness bracket is all business

Business Insider created an eight-team bracket tournament of major business trends, seeded by significance, with reader voting determining winners across multiple rounds until a champion emerges.
E-Commerce
fromEntrepreneur
5 days ago

Macy's Debuted a New Tool - And Customers Who Use It Spend 400% More. Here's How It Works.

Macy's launched 'Ask Macy's,' an AI shopping assistant that increases online spending by four times for users compared to non-users.
New York Knicks
fromSlate Magazine
3 weeks ago

There's a Genius Way to Get Cheaper Tickets to the Events You Love. You Just Have to Be Willing to Think a Little ... Further.

Traveling to nearby cities to watch sporting events can significantly reduce ticket costs compared to purchasing at major urban venues.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
NYC music
fromThe Verge
1 month ago

Does Ticketmaster have a stranglehold on concert ticketing - or is it just 'bringing joy'?

The US Justice Department and 40 state attorneys general are suing Live Nation-Ticketmaster, alleging the company maintains monopolistic control over concert ticketing and venue access through retaliatory practices.
Marketing
fromThe Drum
6 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing tech
fromDigiday
6 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing
fromDigiday
1 week ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
E-Commerce
fromRetail Brew
3 weeks ago

'People overthink what live shopping is': TalkShopLive CEO

Live shopping remains nascent in the US but shows significant growth potential, with TalkShopLive positioning itself as a unified platform enabling creators to stream shoppable content across multiple channels simultaneously rather than choosing between fragmented platforms.
Marketing
fromDigiday
2 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
Marketing tech
fromModern Retail
2 weeks ago

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
E-Commerce
fromwww.thedrum.com
4 weeks ago

The changing retail landscape

Despite online growth and store closures, physical retail remains viable as consumers still value in-store experiences and maintain significant clothing budgets.
Marketing tech
fromwww.independent.co.uk
3 weeks ago

Illuminating blind spots in store strategy execution

Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.
Marketing
fromBusiness Matters
3 weeks ago

Attention is the scarce resource: what exhibitions teach us about modern marketing

Exhibitions provide uninterrupted multi-sensory engagement that captures human attention more effectively than digital channels, offering marketers rare opportunities for memorable brand impressions and higher conversion potential.
New York Mets
fromMbtn
2 months ago

That's the Ticket

The Mets delayed single-game ticket sales while reshaping their roster, adding Bo Bichette but still needing pitching and veteran leadership.
Music
fromPitchfork
2 months ago

The 45 Most Anticipated Tours of 2026

Live music returns with anniversary tours, major comebacks, limited farewell runs, and co-headlining indie and pop shows across 2025 concert seasons.
California
fromwww.ocregister.com
1 month ago

Are Californians great sports fans? Spending data suggests no

California leads total sports spending but ranks only moderately per capita, indicating high aggregate spending driven by population rather than stronger individual fandom.
Washington Nationals
fromTalkNats.com
1 month ago

Improving the fan experience is a major priority | TalkNats.com

Jason Sinnarajah prioritizes improving fan experience by listening directly to fans, staying late to engage season ticket holders, and supporting a positive team image.
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
Soccer (FIFA)
fromThe Mercury News
1 month ago

Are Californians great sports fans? Spending data suggests no

California leads the nation in total sports-event spending but ranks only 20th in per-capita ticket spending, showing high aggregate dollars but moderate individual enthusiasm.
Social media marketing
fromFood Dive
2 months ago

The social-to-shelf pipeline: Measuring what actually drives retail sales

TikTok drives measurable sales lift and bridges online virality with retail, enabling CPG brands to convert social engagement into e-commerce and in-store sales.
E-Commerce
fromForbes
2 months ago

How Physical Retailers Can Win Shoppers In An Algorithm-Driven World

Digital-first retail and opaque online marketplaces are eroding consumer trust and obscuring product value, increasing the appeal of in-person experiences that provide provenance and authenticity.
Marketing tech
fromLondon Business News | Londonlovesbusiness.com
2 months ago

How self-service kiosks are about to change football stadiums for food, beverage, and ticket sales - London Business News | Londonlovesbusiness.com

Self-service kiosks streamline stadium concessions and ticketing, reducing queues and staff overhead while increasing sales and improving the fan experience.
#retail-media
more#retail-media
Marketing
fromLondon Business News | Londonlovesbusiness.com
2 months ago

Merchandise as a media channel how brands use products to influence buyer behaviour - London Business News | Londonlovesbusiness.com

Strategically used B2B merchandise functions as an owned media channel, sustaining brand visibility, credibility, and influence throughout long, multi-stakeholder purchasing cycles.
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