#audience-attendance

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#connected-tv
fromAol
16 hours ago
Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Marketing tech
fromAdExchanger
4 days ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Television
fromAol
16 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
16 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
4 days ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Marketing tech
fromAdExchanger
1 week ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing
fromCity AM
4 hours ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Marketing tech
fromForbes
17 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromwww.theguardian.com
6 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Business intelligence
fromBusline News
1 day ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
Media industry
fromEntrepreneur
1 day ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
Online marketing
fromMiami Herald
20 hours ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.
#instagram
Social media marketing
fromInc
3 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
Social media marketing
fromInc
3 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
#zendaya
Film
fromVulture
17 hours ago

The 13 Best Movies and TV Shows to Watch This Weekend

Zendaya and Robert Pattinson's film explores wedding anxieties and dark secrets, while reality shows continue to stir drama and relationships.
Film
fromVulture
3 days ago

Critics Aren't Sure Whether to Marry The Drama

Zendaya's performance in the controversial film is widely praised, while critics are divided on the film's originality and execution.
Film
fromVulture
17 hours ago

The 13 Best Movies and TV Shows to Watch This Weekend

Zendaya and Robert Pattinson's film explores wedding anxieties and dark secrets, while reality shows continue to stir drama and relationships.
Film
fromVulture
3 days ago

Critics Aren't Sure Whether to Marry The Drama

Zendaya's performance in the controversial film is widely praised, while critics are divided on the film's originality and execution.
Miami Marlins
fromMarlin Maniac
22 hours ago

Miami Marlins need to spend April earning May attendance boost

The Miami Marlins faced poor attendance during their homestand despite a strong performance by pitcher Sandy Alcantara.
Podcast
fromRAIN News
3 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
#ai
Music production
fromIndieWire
1 day ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
US politics
fromThe Verge
1 week ago

Can you monitor a situation without monitors? The Polymarket sports bar tried

The White House released a framework for a national AI bill aimed at Congress.
Music production
fromIndieWire
1 day ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
US politics
fromThe Verge
1 week ago

Can you monitor a situation without monitors? The Polymarket sports bar tried

The White House released a framework for a national AI bill aimed at Congress.
Pittsburgh Steelers
fromABC7 Los Angeles
1 day ago

Kane Brown, Wiz Khalifa and Bret Michaels to headline NFL Draft Entertainment Series

The NFL Draft Entertainment Series will feature Kane Brown, Wiz Khalifa, and Bret Michaels in Pittsburgh from April 23 to 25.
Deliverability
fromMiami Herald
1 day ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
London music
fromwww.theguardian.com
1 day ago

Curated chaos': Danny Boyle on the pop culture spectacular' he's bringing to London's Southbank Centre

Danny Boyle's 'You Are Here' celebrates 75 years of youth culture with a one-day immersive event featuring 1,000 performers at London's Southbank Centre.
Games
fromFuncheap
2 days ago

AI-Powered Mystery Match Night "Someone in the Crowd" (SF)

An AI-powered matchmaking event focuses on creating real connections through intentional pairings and engaging activities.
fromIndependent
2 days ago

Donal Lynch: Chappell Roan's security, Sinead O'Connor's fire regulations and a crazy fan's guide to skittish stars

Sinéad O'Connor sat opposite me on the phone to her manager. 'Yeah tell them it's not going to be possible, fire regulations yada yada ...' This statement reflects her decision to prioritize her emotional well-being over the expectations of her fans.
Women
Remote teams
fromEntrepreneur
2 days ago

Many Employees Are Complaining That Work Has Been 'Stripped of Fun' - Here's Why

Employee morale is declining as companies cut perks and increase workloads with AI.
Poker
fromBusiness Matters
3 days ago

Why People Love Taking Chances: From Holiday Deals to Game Shows

Taking risks triggers excitement and dopamine release, motivating behavior through the anticipation of rewards.
Renovation
fromwww.architectsjournal.co.uk
3 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
fromThe Verge
4 days ago

150 million users later, Roblox competitor Rec Room is shutting down

"We never quite figured out how to make Rec Room a sustainably profitable business, and our costs always ended up overwhelming the revenue we brought in."
Video games
Humor
fromVulture
4 days ago

9 New Comedy Specials You Should Definitely Watch (When You Have a Moment)

Netflix's early stand-up special for Zach Galifianakis initiated a revolution in comedy specials, leading to a vast increase in monthly releases.
Arts
from48 hills
4 days ago

Live Shots: Hoops, wands, fans flew fabulously at 'The Flow Show' - 48 hills

The Flow Show showcased diverse movement forms with props, blending scripted performances and improvisation to create a captivating experience.
Real estate
from24/7 Wall St.
4 days ago

Citizens Initiates Coverage of Live Nation at Outperform With $190 Target

Live Nation Entertainment shows potential for growth with a target price of $190, driven by evolving consumer preferences and global venue expansion.
fromThe New Yorker
5 days ago

Reality-TV Deconstructor

So much of the White House has always been a kind of symbolic construction. All the tackiness-I find it endearing. The bald artifice, the kind of striver-ness of it-it's like rooting for early Bethenny.
NYC real estate
Running
fromwww.theguardian.com
5 days ago

Readers reply: American football takes for ever. In which other sports do you spend most of your time not playing the game?

Many sports involve significantly more downtime than actual gameplay, with activities like golf and sailing exemplifying this phenomenon.
#advertising
Marketing tech
fromDigiday
1 day ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
1 day ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
#sports-marketing
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromThe Drum
3 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromThe Drum
3 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
#openai
Media industry
fromTNW | Investors-Funding
1 day ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
22 hours ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
#tiktok
Film
fromVariety
2 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
3 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Film
fromVariety
2 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
3 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Apple
fromTechCrunch
1 week ago

Apple Music partners with Ticketmaster to power its concert discovery feature | TechCrunch

Apple Music partners with Ticketmaster to enhance concert discovery based on user listening habits.
Podcast
fromMarTech
3 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
London music
fromConsequence
4 days ago

PRESIDENT Announce 2026 North American Tour

PRESIDENT announces a 2026 North American tour with support from Cenobia and Showing Teeth, starting September 4th in Nashville.
Music production
fromPitchfork
4 days ago

Nobody's Chosen: An Interview With Sideshow

Sideshow's album TIGRAY FUNK addresses societal issues through personal experiences and a unique musical fusion of G-funk and Ethiopian influences.
#video-marketing
Marketing
fromSfgate
13 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
#linkedin
Online marketing
fromNeil Patel
4 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Online marketing
fromNeil Patel
4 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Podcast
fromRAIN News
1 week ago

Why not? New research identifies "podcast holdouts" - the 25% unlisteners

25% of American adults have never listened to a podcast, primarily older, female, and white demographics.
Media industry
fromDigiday
2 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
London music
fromConsequence
1 week ago

IVE Announce 2026 North American Tour + Ticketing Details

IVE announces 2026 North American leg of their 'SHOW WHAT I AM' World Tour with eight dates in July.
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Film
fromwww.theguardian.com
3 days ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
fromThedrum
3 weeks ago

ExM Live Forum: Connecting the physical and the digital through Live Events

With brands increasingly looking to mixed reality (AR, VR, contextual) technology to create engaging event experiences, the inaugural ExM Live Forum brings together industry thought-leaders to share insights in an events sector ripe for digital transformation.
London startup
#creator-economy
Marketing
fromFast Company
23 hours ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
3 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Marketing
fromFast Company
23 hours ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing tech
fromAdExchanger
2 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Media industry
fromTheWrap
2 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Online marketing
fromWorld Economic Forum
4 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Podcast
fromRAIN News
1 week ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
Marketing
fromRAIN News
1 day ago

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.
Marketing tech
fromPhocuswire
in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.
Media industry
fromAdExchanger
2 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Online Community Development
fromBusiness Matters
2 weeks ago

How Event Technology Is Transforming Business Conferences and Networking

Event technology transforms business conferences from unstructured networking into data-driven, intentional environments that create meaningful connections and measurable outcomes.
#marketing
fromAdExchanger
2 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromAdExchanger
2 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing
fromForbes
4 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromwww.businessinsider.com
3 days ago

I was laid off twice from the same company. The second time was a gut punch but taught me not to take cuts personally.

When the CEO held a virtual town hall in 2020 and said there needed to be layoffs, I knew I would be one of the first to go because I served zero purpose at that point.
Marketing
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
#programmatic-advertising
Marketing tech
fromDigiday
2 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
4 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromDigiday
2 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
4 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing
fromThe Drum
5 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing
fromInc
6 days ago

Why Knowing Your Audience Is the Secret to a Great Business Story

Knowing your audience is crucial for business success and product connection.
Marketing tech
fromEMARKETER
4 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Social media marketing
fromInc
3 weeks ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Marketing tech
fromDigiday
4 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromDigiday
4 days ago

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.
Marketing tech
fromDigiday
5 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
New York Mets
fromMbtn
2 months ago

That's the Ticket

The Mets delayed single-game ticket sales while reshaping their roster, adding Bo Bichette but still needing pitching and veteran leadership.
Marketing tech
fromMarketing Dive
5 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromAdExchanger
1 week ago

Ad Tech's Off-Broadway Debut | AdExchanger

Companies at NewFronts emphasize performance and interactive ads, with Walmart and Vizio collaborating for enhanced user engagement.
fromThe Drum
1 month ago

Don't underestimate the 'era of live', says Iris

"We found that in China, three out of four Gen Z said 'I'm not disconnected and actually if I was disconnected, I might as well have disappeared'. That's how important and real digital life is. This struck us is quite a profound insight, because our digital connection has basically been asynchronous, for the entirety of human existence so far. Suddenly we're hitting this point, which is now synchronous, so it's happening at the same speed as real life,"
Digital life
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