#box-office-scoring

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Marketing tech
fromExchangewire
1 hour ago

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

LoopMe launches Chartboost Direct to connect mobile app publishers with brand demand, enhancing growth and revenue opportunities.
#advertising
fromAdExchanger
11 hours ago
Marketing

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
fromDigiday
6 days ago
Marketing tech

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing
fromAdExchanger
11 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
6 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#independent-film
Independent films
fromIndieWire
2 days ago

Brands Won't Save Indie Film: They're Changing It

Independent filmmakers face financing challenges while brands are shifting towards storytelling, but brands won't fill the financing gap for traditional filmmaking.
Media industry
fromIndieWire
1 week ago

To Access Stranded Capital, Filmmakers Need to Learn Demand-Side Thinking

Shifting from supply-side to demand-side thinking is crucial for independent filmmakers to attract investment and audience interest.
Independent films
fromIndieWire
2 days ago

Brands Won't Save Indie Film: They're Changing It

Independent filmmakers face financing challenges while brands are shifting towards storytelling, but brands won't fill the financing gap for traditional filmmaking.
Media industry
fromIndieWire
1 week ago

To Access Stranded Capital, Filmmakers Need to Learn Demand-Side Thinking

Shifting from supply-side to demand-side thinking is crucial for independent filmmakers to attract investment and audience interest.
Podcast
fromThe Hollywood Reporter
1 day ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
#zendaya
Film
fromThe Independent
3 days ago

The Drama ruins Zendaya's box office hot streak

Zendaya's latest film, The Drama, debuted at third place, ending her eight-year streak of number one openings.
Film
fromVulture
5 days ago

The 13 Best Movies and TV Shows to Watch This Weekend

Zendaya and Robert Pattinson's film explores wedding anxieties and dark secrets, while reality shows continue to stir drama and relationships.
Apple
fromEngadget
1 day ago

Movie tracking app Binge uses Apple's Live Activities to warn about jump scares

Binge app warns users about jump scares in horror movies using Apple's Live Activities feature.
fromEsquire
5 days ago

The Best Action Movies of 2026 (So Far)

In the new film, he plays a hit man named Mike who is attempting to leave the business when he's framed for murder. He's sleeping with loan shark Nick's wife Alice, so Nick tricks him into pulling off one last job.
Television
Business intelligence
fromBusline News
6 days ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
Media industry
fromFast Company
1 day ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Marketing tech
fromDigiday
1 day ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
Podcast
fromRAIN News
1 day ago

Podchaser releases March "Power Score," measuring post-launch succeses

Podchaser has launched its first Power Score to rank recently released podcasts for advertisers and researchers.
Film
fromVulture
2 days ago

Plot Twist: The Drama Actually Did Great at the Box Office

A24's 'The Drama' opened strong despite negative buzz, earning $14.4 million in North America and $28 million worldwide, indicating potential profitability.
fromThe New Yorker
3 days ago

In Film, Sometimes the Greatest Drama Is Offscreen

"Cinematic Immunity" offers a workers'-eye view of Hollywood on the Hudson, revealing the intricate dynamics of filmmaking in New York City from 1954 to 9/11.
Independent films
#connected-tv
fromAol
5 days ago
Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Television
fromAol
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Film
from24/7 Wall St.
2 days ago

AMC Catapults 14% After Reporting Record Easter Weekend With Over 6 Million Guests

AMC Entertainment shares surged 14% after a record Easter weekend, driven by The Super Mario Galaxy Movie, signaling a potential box office recovery.
#netflix
Media industry
from24/7 Wall St.
4 days ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
fromFortune
2 months ago
Business

Netflix may be turning into an 'entertainment giant,' but its stock looks like 'dead money' to investors | Fortune

Media industry
from24/7 Wall St.
4 days ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
fromFortune
2 months ago
Business

Netflix may be turning into an 'entertainment giant,' but its stock looks like 'dead money' to investors | Fortune

fromFortune
3 days ago

'Super Mario' fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film | Fortune

The Super Mario Galaxy Movie scored the biggest opening of the year for a Hollywood movie, earning $130.9 million over the weekend and $190.1 million in its first five days.
Independent films
fromNo Film School
5 days ago

How a $30K Animated Indie Scored a Theatrical Run - Then Landed on HBO

Glander and producer Payson made Boys Go to Jupiter with a tiny team and a $30,000 budget, showcasing the potential of indie filmmaking in animation.
Independent films
fromIndieWire
3 weeks ago

Prediction Markets Claimed an Oscar Victory. The Reality Was Messier.

Supporters of platforms like Polymarket and Kalshi argue that when markets reach enough activity, their collective wisdom becomes a kind of crystal ball - faster than experts, smarter than pundits, and better at identifying outcomes before the rest of the culture catches up. Their evidence: prediction markets correctly called 19 of the 24 Oscar categories.
Poker
Marketing tech
fromForbes
5 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
NYC music
fromVulture
3 weeks ago

Power Ballad Is Going to Be the Miracle Movie of the Summer

Director John Carney's new film Power Ballad stars Paul Rudd and Nick Jonas in a crowd-pleasing musical comedy about a wedding band frontman and a struggling solo artist that premiered at SXSW.
Film
fromFast Company
5 days ago

Why people are suddenly hesitant to watch Zendaya's new movie, "The Drama"

The film 'The Drama' faces backlash for its sensitive plot involving a character's confession about planning a school shooting.
Arts
fromwww.npr.org
3 weeks ago

Best picture nominees are leaving theaters sooner than they used to

Movie theater attendance has declined significantly since 2019, with over 5,000 screens closing, and Oscar-nominated films now show in fewer theaters during their theatrical runs.
DC food
fromVulture
3 weeks ago

The Logic Behind The Madison's Unusual Release

Paramount+ releases Taylor Sheridan's The Madison in two three-episode batches on consecutive Saturdays to emphasize its cinematic qualities and position it as date-night events for audiences.
fromFast Company
6 days ago

Brief oral history: How 'A Minecraft Movie' rode the chicken jockey to the top of the box office

Kayleen Walters, head of Mojang Studios and VP of franchise development for gaming at Microsoft: We wanted to push the story beyond what players experience in-game and do something special for the film, making sure Minecraft not only stayed true to its roots but also created an experience that welcomed new fans into the franchise.
Independent films
Film
fromVariety
1 week ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Marketing
fromDigiday
3 weeks ago

A new studio is betting Hollywood talent and first-party data will reshape creator monetization

Linden Lane Films combines Hollywood production with top creators and proprietary data technology to capture brand advertising budgets traditionally held by premium publishers and platforms.
Film
fromIndieWire
1 week ago

Horror Movies Seemed Unusually Good in Q1 - What Went Wrong at the Box Office?

Q1 2026 saw unexpected quality in horror films, contrasting with historical trends of poor releases during this period.
Film
fromwww.theguardian.com
1 week ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
Media industry
fromOK Magazine
2 weeks ago

Why the Oscars Are Losing TV Viewers But Winning the Internet

The 2026 Oscars experienced declining television viewership but achieved record social media engagement, reflecting a fundamental shift in how audiences consume and participate in the event.
fromIndieWire
2 weeks ago

What Went Wrong at One of Hollywood's Newest Indie Distributors

Row K Entertainment was conceived as a niche solution to a specific problem: too many indie movies, not enough indie buyers. Launched in August 2025, the fledgling label entered the movie market with a clear pitch.
Independent films
fromRaymondcamden
1 week ago

Checking if a Movie has a Post or Mid Credit Scene

The app is incredibly simple. I made use of the wonderful SimpleCSS for my design and then made use of the TMDB API. The TMDB APIs are pretty easy to use, but finding out how to get this information did take a bit of digging.
Film
#box-office
Film
fromVulture
2 weeks ago

How Project Hail Mary Broke Amazon's Losing Streak at the Box Office

Project Hail Mary achieved the year's biggest opening with $80.5 million, surpassing expectations and previous records for non-franchise films.
Independent films
fromwww.eastbaytimes.com
1 month ago

Pixar's Hoppers' bounds to No. 1 as Warner Bros.' The Bride!' is on life support

Disney and Pixar's animated film Hoppers earned $88 million globally in its opening weekend, marking the biggest launch for an original animated film since Coco in 2017, while Warner Bros.' The Bride! underperformed significantly with only $7.3 million domestically.
Film
fromVulture
2 weeks ago

How Project Hail Mary Broke Amazon's Losing Streak at the Box Office

Project Hail Mary achieved the year's biggest opening with $80.5 million, surpassing expectations and previous records for non-franchise films.
Independent films
fromwww.eastbaytimes.com
1 month ago

Pixar's Hoppers' bounds to No. 1 as Warner Bros.' The Bride!' is on life support

Disney and Pixar's animated film Hoppers earned $88 million globally in its opening weekend, marking the biggest launch for an original animated film since Coco in 2017, while Warner Bros.' The Bride! underperformed significantly with only $7.3 million domestically.
Media industry
fromIndieWire
4 weeks ago

If You've Been Waiting for Normal in Hollywood, Here It Is

YouTube surpassed Disney as the world's largest media company while accomplished independent producers like Ted Hope struggle to find industry support, signaling a fundamental shift in entertainment's structure and sustainability.
Business intelligence
fromThe Motley Fool
1 month ago

National CineMedia (NCMI) Earnings Transcript | The Motley Fool

Total revenue reached $93.2 million, up 8% year-over-year, with programmatic revenue doubling and advertising revenue growing 9% to $90 million.
fromVulture
2 weeks ago

Let's Wrap Up the MFL with a Few Small Charts

One Battle After Another dominated the awards race and even threw in some box-office points as well. Seven of the top-ten movies were Best Picture nominees at the Oscars, for what it's worth.
Film
Media industry
fromTheStreet
4 weeks ago

YouTube just crushed Hollywood in a major milestone

YouTube's 2025 revenue exceeded $60 billion, surpassing Netflix and becoming the largest advertising platform, overtaking combined revenues of Disney, NBC, Paramount, and Warner Bros. Discovery for the first time.
Independent films
fromVulture
3 weeks ago

Why Universal Committed to Keeping Movies in Theaters Longer

Universal Pictures extends theatrical exclusivity windows to five weeks immediately and seven weeks by 2027, though most viewers already wait longer for streaming access via Peacock subscription service.
Film
fromFast Company
3 weeks ago

Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention

Warner Bros. Discovery and Marvel Studios employed innovative pre-trailer marketing strategies, releasing promotional clips and fan-involved content before full trailer debuts.
Marketing tech
fromDeadline
1 month ago

AMC Networks Expands Ad Initiative To Theatrical Moviegoing, Boosts AI Partnership With Runway

AMC Networks expanded outcome-based advertising to movie theaters and physical locations using Fandango and iSpot data integration.
Film
fromThedrum
3 weeks ago

S4M drives users to cinemas for Sony's latest release

Sony Pictures' mobile campaign for The Dark Tower reached 2 million Singapore users, achieving 71,000 trailer completions and 24,000 ticket bookings through location-based targeting and seamless booking integration.
Music
fromThe New Yorker
2 months ago

Why Albums Drop and Movies Launch

Ephemeral contemporary music consumption makes it far harder for albums to become cultural events, altering promotion strategies and reducing once-common album-release spectacles.
Artificial intelligence
fromWIRED
2 months ago

Hollywood Is Losing Audiences to AI Fatigue

Contemporary Hollywood's frequent AI stories have grown repetitive, commercially unreliable, and have undermined the cinematic treatment of artificial intelligence.
Film
fromVulture
3 weeks ago

Finally, an Oscars for People Who Actually Bother to Watch Movies

The Academy Awards ceremony featured humorous recreations of film scenes, signaling a shift toward celebrating cinema rather than attempting to modernize the show through external entertainment formats.
Film
fromPsychology Today
3 weeks ago

Hollywood Is Dead: We Must Fight to Save the True Magic

Technological advancement in filmmaking has eliminated scarcity and bottlenecks that once created awe, diminishing the magic of cinema through abundance rather than enhancing it.
Media industry
fromVulture
1 month ago

Everybody Loses

David Ellison's Paramount acquisition of Warner Bros. over Netflix's bid will likely result in massive debt, layoffs, reduced content production, and a rightward-leaning combined news operation.
Film
fromEsquire
3 weeks ago

Do Original Movies Have Any Hope Left? I Went on a Journey to Find Out.

Theaters must create unique event experiences to compete with home entertainment, driving elaborate marketing stunts and premium screen innovations.
Film
fromwww.theguardian.com
3 weeks ago

Sinners or One Battle: what can we learn from this year's anonymous Oscar ballots?

The 2016 #OscarsSoWhite movement prompted the Academy to diversify its membership and voting base, resulting in more unpredictable Oscar races featuring diverse films and narratives.
Media industry
fromAdExchanger
1 month ago

Other Than Buying Warner Bros. Discovery, Paramount Skydance's Priority Is Streaming Revenue Growth | AdExchanger

Paramount Skydance prioritizes streaming growth with 10% YoY DTC revenue increase and expects $30 billion total revenue in 2025, while pursuing Warner Bros. Discovery acquisition at $31 per share.
fromVulture
1 month ago

17 Movies With Exclamation-Point Titles, Ranked!

During a junket interview with OutNow, Gyllenhaal explained that the punctuation mark was included to represent the "whole lot of energy" that comes out when the historically muted Bride of Frankenstein is finally allowed to speak. That's all well and good, but to viewers the titular exclamation point is less of a metaphor and more of a golden arrow saying, "This movie is going to be crazy."
Film
Film
fromHarvard Gazette
1 month ago

Who still goes to the movies? - Harvard Gazette

Despite declining theater attendance overall, dedicated moviegoers—particularly Gen Z—continue attending cinemas for blockbusters, special events, and anniversary screenings, driven by the ritualistic and communal experience that streaming cannot replicate.
Film
fromInsideHook
1 month ago

Of Course Oscar Voters Still Aren't Watching All the Movies

The Academy's new requirement for voters to certify they've watched all nominated films relies on an honor system that voters are openly admitting to circumventing through false attestations and technical loopholes.
fromwww.socialmediatoday.com
1 month ago

Snapchat research provides insight for movie marketing

44% of Daily Snapchatters have visited a movie theater in the past six months, which is 1.3x higher than non-Snapchatters and this trend is only increasing in the near future. Daily Snapchatters, for example, are 1.5x more likely to have increased their moviegoing over the past year and 1.7x more likely to expect even more visits next year.
Film
fromenglish.elpais.com
1 month ago

Warner Bros bipolarity: Improved results in streaming and film, but floundering in television

The historic film studios recorded global revenue of $37.3 billion, representing a 5% decrease compared to the previous year due to the decline in the cable business with a loss of advertising on the TNT, Discovery Channel, Cartoon Network and CNN channels.
Film
Film
fromVulture
2 months ago

So What's the Deal With Iron Lung?

Markiplier's Iron Lung, a self-financed sci-fi horror adaptation of the 2022 game starring him largely alone, achieved unexpectedly massive box-office success.
Film
fromBusiness Insider
2 months ago

'Melania' might look like a box office win, but Amazon is still $68 million in the red

Amazon MGM paid $40 million to acquire 'Melania' and $35 million to market it, leaving a $75 million deficit despite a $7 million opening.
#netflix-acquisition
Film
fromwww.theguardian.com
2 months ago

The Guardian view on the future of cinema: gen Z is falling in love with the big screen | Editorial

Cinema faces an existential crisis as streaming, longer runtimes, shifting habits, and industry shocks threaten audience attendance and independent cinemas' financial viability.
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