The new store preserves the building's historic character-keeping original brick walls exposed-while layering in contemporary materials such as metallic finishes, reflective surfaces, and semi‑gloss flooring.
Eisendrath describes the aesthetic as "playful minimalism with a twist - taking established silhouettes and changing them slightly so they are recognizable, while surprising." Some of the shirts, for instance, have ties attached to the back or cutouts in unusual places.