The only thing worse than making a mistake is keeping it bottled up inside. Learning from the mistakes of others could help you embark on the healing journey of sharing and working through a mistake of your own, with someone you trust.
Every major leap in my career, and every transformation I've led, began with a decision that involved risk, uncertainty and discomfort. If you're a leader, you've likely faced similar inflection points. Years ago, at Washington State University, we launched one of the first fully online undergraduate Management Information Systems (MIS) programs. At the time, it was uncharted territory. Few business schools had ventured into online learning, and many questioned whether students or employers would take the format seriously.
That pause is where the real work begins. Not in polished sketches or carefully worded summaries, but in the willingness to stop moving long enough to ask questions that haven't yet been surfaced. Why does this exist? What is it meant to do? Who is it actually serving?
Heat looks like validation, and validation looks like safety. It is hard to ignore a sector when customers start leaning forward at the same time investors do. Still, the more cycles I have lived through in competitive technology businesses, the more I see heat as an optical illusion. It sharpens whatever is easiest to notice and blurs the underlying mechanics that determine who or what holds control.
AI was everywhere, but I wasn't focused on product launches. I was looking at how companies think about data itself: how it's shared, governed and ultimately turned into decisions. And across conversations with executives and sessions on security and compliance, a pattern emerged: the technical limitations that once justified locking data down have largely been solved. What remains difficult is human. Alignment, trust and confidence inside organizations are now the true barriers.
The founder of one of our portfolio companies created a company with approximately $200 million in revenue purely on instinct. The founder had spent a large amount of time around the products and relationships with customers, so that he could literally go out onto the production floor and identify the machine that would be broken down in a week, and he would reject a price recommendation from his financial staff because "it didn't feel right!"