#cluetrain-manifesto
#cluetrain-manifesto
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#social-media #advertising #marketing #ai #innovation #public-relations #ai-in-marketing #consumer-behavior
Relationships
fromSilicon Canals
1 day agoNobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals
Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
#creator-economy
Media industry
fromVariety
1 month agoHow the Creator Economy Has Changed Marketing and 'Democratized the Launch of Consumer Products'
The creator economy has democratized consumer product launches by eliminating the need for massive paid media budgets, enabling influencers to build billion-dollar brands through social platforms.
fromElectronic Frontier Foundation
1 week agoDigital Hopes, Real Power: From Revolution to Regulation
66% of internet users live where political or social sites are blocked, and 78% are in countries where people have been arrested for online posts. New social media regulations have emerged in dozens of countries in the past year alone.
World politics
#experiential-marketing
Marketing
fromForbes
4 hours agoA Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth
Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
Media industry
fromwww.morningstar.com
4 days agoCommunication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments
Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.
fromFortune
6 days agoMeet the ex-Google CMO who quit with a seven-figure package by 28-he says getting promoted was easy because he just 'disregarded all the rules' | Fortune
Climbing up was fairly natural and easy, simply because I just disregarded all the status quo and the rules and realized what's the right thing to do, and went all the way with it.
Startup companies
Growth hacking
fromEntrepreneur
3 weeks agoThey Used an Impulsive But Smart Strategy to Turn Their Small Business Into a Cult Brand
Levain Bakery founders prioritized stability and quality over rapid growth, building a lasting brand through authentic products and community connection rather than marketing strategies.
Social media marketing
fromFast Company
2 weeks agoThis eerily accurate 'LinkedIn Speak' translation tool will help you sound like an instant thinkfluencer
Kagi launched a translator tool that converts ordinary phrases into LinkedIn's characteristic corporate jargon, complete with emojis and hashtags, reflecting the platform's distinctive communication style.
fromThe Drum
2 months ago'The internet is a conversation': Lessons from the Cluetrain Manifesto 17 years on
Individuals and organisations have access to exactly the same media and networks to build relationships and find and share information. You can build gorgeous websites and apps. You can publish lovely looking branded content via Instagram and Facebook. But if your product or service doesn't meet my expectation and you don't give me the opportunity to have a proper conversation with you, I'm going to use those channels to call you out.
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