#customer-expansion

#customer-expansion

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

We've never had more ways to reach people, and yet it's never been harder to actually stick in their minds. Messages flash by. Feeds refresh endlessly. Ads disappear the second you scroll. But the things we can touch, hold, and spend time with ... those linger. They're processed differently by the brain, and they're recalled more clearly after the moment has passed.

Beyond their spending, high-value clients typically engage regularly, remain loyal over time, and align with the company's core offerings. For example, a high-value client that engages regularly could be a regular shopper who purchases often but also always likes and comments on the business's social media posts. These comments and likes on social media can have a positive impact on the business, showing other potential consumers that the business is reputable and valued by others.

Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet.