#domain-authority

#domain-authority

Grokipedia might be dropping more with the March 2026 broad core update. The decline seems to be continuing with the latest broad core update.

Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom. In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from analysts over the impact of generative AI chatbots or Google's AI Overviews feature on their businesses. It's a sign that alarm bells are ringing. "It's going to be really tricky for brands to play in this new space," said Daniel Moreno, a senior SEO and GEO consultant at Dept U.K.

For most of the last two decades, SEO mostly meant one thing, where you ranked on Google (and occasionally Bing). The customer journey was familiar. Someone searched, scanned a list of links, clicked and explored. Now the journey is increasingly 'ask, get an answer, take action.' And the platforms shaping that journey include ChatGPT, Claude, Gemini, Perplexity and Google itself, which is inserting AI summaries, what Google calls AI Overviews, into search results.

AI visibility means your content is included, cited, and recommended in AI-generated answers. If you think ranking at the top of the SERPs is still the way to go, think bigger. AI has become a primary factor in online search strategy. If AI systems can't read your brand, you could become invisible. Below, I share how AI visibility differs from SEO and five strategies to make your brand AI-visible.

At its core, an SEO audit is a step-by-step review of your website's technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should create audits to identify opportunities that advance business goals and growth.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said don't turn your content into chunk-sized pieces for LLMs. Google also spoke about hiring a GEO or AEO and buying AI-optimization tools. Microsoft launched Copilot Checkout and Brand Agents. Bing is testing a retro-style local pack. Microsoft Advertising reminds advertisers about the email settings. And I posted the weekly SEO video recap.

Google changes its algorithm frequently. Some are more widespread than others. Unlike Spam Updates, Core Updates generally do not penalize but, instead, alter how the algorithm treats certain queries and their intent. For example, a Core Update may result in more "best of" listings (rather than product categories) in search results. Ecommerce sites may lose traffic, but not because of anything they've done, so no fix is required.