#fan-influence

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Marketing
fromFortune
5 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
#social-media
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Startup companies
fromwww.businessinsider.com
5 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
fromwww.theguardian.com
1 day ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Boston Celtics
fromMashable
2 days ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
Media industry
fromFortune
1 day ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Intellectual property law
fromABA Journal
2 days ago

TikTok creator sued by immigration firm, accused of making defamatory comments online

A TikTok creator is being sued for defamation by an immigration law firm over alleged false statements made online.
#connected-tv
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
#tiktok
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
4 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
NYC startup
fromDigiday
3 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Games
fromFast Company
3 days ago

TikTok DMs have a hidden easter egg-and it's no joke. How to find and play the secret emoji game

A hidden alligator emoji game is available in TikTok DMs, providing a fun distraction for users.
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
4 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
NYC startup
fromDigiday
3 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Games
fromFast Company
3 days ago

TikTok DMs have a hidden easter egg-and it's no joke. How to find and play the secret emoji game

A hidden alligator emoji game is available in TikTok DMs, providing a fun distraction for users.
E-Commerce
fromVogue
2 days ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
fromTheregister
1 day ago

Now even Netflix has its own video AI

VOID stands for Video Object and Interaction Deletion. It's a VLM (vision-language model) that can not only erase objects from a scene but can also inpaint how remaining objects in the scene should behave without the influence of whatever was excised.
Independent films
Podcast
fromTheankler
4 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
Video games
fromGamesBeat
4 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Silicon Valley food
fromFast Company
4 days ago

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

AI-generated series 'Fruit Love Island' faces takedowns and criticism despite initial popularity on TikTok.
#creator-economy
fromForbes
6 days ago
Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
fromForbes
4 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

fromDigiday
3 weeks ago
Social media marketing

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Social media marketing
fromDigiday
3 weeks ago

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

A growing middle tier of creators is building sustainable businesses through newsletters, courses, digital products, and sponsorships, with brands increasingly targeting nano and micro-creators over macro influencers.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
UK politics
fromwww.independent.co.uk
5 days ago

MPs call for booming' influencer industry to be officially recognised

The Independent emphasizes the importance of accessible journalism and the recognition of the online creator economy for financial support and growth.
#video-marketing
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Growth hacking
fromEntrepreneur
2 weeks ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
#openai
Media industry
fromArs Technica
2 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
2 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Marketing tech
fromExchangewire
2 days ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
Marketing
fromFortune
3 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Marketing tech
fromMarketing Dive
6 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing
fromCity AM
1 day ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Television
fromwww.businessinsider.com
4 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
fromTechCrunch
3 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Media industry
fromDigiday
4 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Digital life
fromWIRED
4 days ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
Social media marketing
fromZDNET
2 days ago

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.
#influencer-marketing
fromThedrum
1 week ago
Marketing

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Podcast
fromThe Drum
3 weeks ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Marketing
fromDigiday
6 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromThedrum
1 week ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.
Marketing
fromThedrum
2 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
#e-commerce-growth
Online marketing
fromThedrum
4 weeks ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
Online marketing
fromThedrum
4 weeks ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
Social media marketing
fromTechCrunch
2 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Television
fromInterview Magazine
2 weeks ago

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.
#creator-marketing
fromInc
1 week ago
Marketing

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromwww.marketingdive.com
3 weeks ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Marketing
fromInc
1 week ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromwww.marketingdive.com
3 weeks ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Social media marketing
fromDigiday
3 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Social media marketing
fromBenzinga
5 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Psychology
fromYoga Journal
2 months ago

When an Influencer Says These 3 Words, I Stop Listening

Complex problems rarely have a single universal solution; oversimplified "the one thing" claims obscure individual, multifaceted causes and tailored approaches.
Chicago Blackhawks
fromFast Company
1 month ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
US news
fromVogue
2 months ago

What Does an Americanized TikTok Mean for Brands and Creators?

TikTok US will operate as a majority American-owned joint venture, ensuring continued availability in the US under national-security safeguards and data protections.
Tech industry
fromForbes
2 months ago

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
Marketing
fromForbes
3 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
fromThedrum
3 weeks ago

How Content Creators Can Help Brands Share Their Values

Now more than ever, consumers want to use products and services that align with their values, causes and beliefs. In fact, 87% of consumers buy from organisations that share their own set of values. Because of this, it is essential that brands take notice of what their consumers have to say.
Marketing
fromHer Campus
3 weeks ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromThedrum
3 weeks ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
Marketing
fromDigiday
1 month ago

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
fromForbes
1 month ago

Stories: The Ultimate Social Media Algorithm Hack

While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.
Social media marketing
Social media marketing
fromThe Drum
1 month ago

How to harness user generated content (UGC) to build your brand

User Generated Content increases brand authenticity and engagement by letting real customers create trusted, relatable content that influences purchase decisions more than traditional advertising.
Social media marketing
fromPR Daily
2 months ago

Social media updates and new features to know this week - PR Daily

LinkedIn adds verified AI skill badges; X's Brand Ranx tracks Super Bowl ad engagement live; Meta enables creator content to be promoted as ads.
fromThe Drum
2 months ago

Three current social media trends and how to make the most of them with your brand

From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
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